Understanding Customers and Influencer Marketing in Tourism Industry

This essay covers influencer marketing introduction with two different influencers and then their analysis is done that is based on product and brand selection. It also covers in essay future of influencers in it.

Understanding
Customers
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Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Influence marketing is that marketing connected to social media that allows organisations
and enormous brands to have aid of various influencing social media people. These
influencers possess a huge amount of followers by which companies take their help for
promoting their goods (Dhisasmito and Kumar, 2020). There is great impact in 21st century on
the target audience as they follow social media influencers considering them ideals along with
following trends and recommendations of them. This results for many companies in increasing
profits by catching attention of more target audience. In tourism industry, food bloggers or
travellers are seeked for help by hotels and restaurants for increase in sales for promoting as well
as advertising their products. They provide payments and free membership to them for their
outlets in accordance to agreements and deals that they create.
This essay covers influencer marketing introduction with two different influencers and then
their analysis is done that is based on product and brand selection. It also covers in essay future
of influencers in it.
MAIN BODY
Tourism industry involves numerous businesses that consists of accommodation and food
services, various travelling agencies and many other. The clients in tourism industry are those
people who travel to places and locations with family or all alone. Social media marketing is tool
which is utilised for catching attention of customers towards places or hotels. The companies
seek the help of travelling bloggers in this sector that do blogging for these destinations and
recommend to make visits to their followers for real satisfaction. These hotels and restaurants
use for attracting customers, this marketing technique (Fridrich, 2020). Various companies
provide these social media influencers invitation to their places that lead to increased profits for
doing blogging or vlog for them. It is observed that they put these videos and blogging in social
media that highlights their experience. They recommend to their followers for making visits to
these destinations. Social media influencers to their followers tell to visit as well as also for
meeting them for a nice experience. To meet these influencers with strong wish, customers visit
these destinations and tourist places. This results in increase in the sales and productivity of these
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places, hotels of tourism industry. It also leads to catch the attention of new customers and
productivity. The benefit that influencers avail is that also they are getting paid for work done by
them with discounts and many other.
Jack Morris was born on 10 October 1990 in England. Morris is one of the famous
influencer that has 2.5 million followers on Instagram. He starting travelling after leaving his
minimum wage job of being a carpet cleaner that was there in Manchester, UK. This influencer
launched Instagram accounts for animal lovers, fashion followers, the people who are
enthusiastic about cars and many others (Grewal and Roggeveen, 2020). With passing of time,
there was a great observation of his account by various brands thereby leading to travelling as his
full time job. This influencer appeals its followers with his shares of natural landscapes,
luxurious and enviable accommodations and also the meetings with local people of that
destinations with pictures and videos. The Instagram account of Jack Morris is a personal
account named as @doyoutravel. Morris shares his wanderlust with his followers with the help
of social media platforms as he shares his various uploads as his pictures, videos and blogs. With
great impressive audience that is there in market of Jack Morris, various brands have offered
partnerships such as Disney, Uber, American Express, Airbnb and many others. There was a
major change in life of this travel influencer with the entry of another travel influencer, his
girlfriend, Lauren Bullen as they sell light room photo presets to their followers. People on a
large scale buy these along with the professional colour grading filters that were designed by
Jack as these were inspired by his travels only. These presets are there for mobile and desktops
with different ranges of prices (Hwang and Lee, 2019). There is a great influence on his
followers in the market because of his uploads that are there on various social media platforms.
Simon Alan Reeve is a British adventurer, author, influencer, journalist, television
presenter as well as documentary film-maker. This influencer was born on 21st July 1972 in
London, UK. Simon Alan creates various popular global travelling and environmental
documentaries for his followers. The people are influenced from Simon's documentaries and
there is complete uploading of destinations and places on various social media platforms. Reeve
also promotes various natural places. There are various books written by Alan based on modern
history, international tourism as well as his adventurous experiences (Kumar, 2021). Reeve
advertises places and shares destination's cultural values which are connected with living ways of
people, their lifestyle as well as many other things along with their earning experiences for basic
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needs. Simon influences followers and also other influencers by promoting natural environment
on different social media platforms. Simon on his Instagram has 159.9K followers. His average
likes are of 5.6 K on Instagram lastly on his 20 posts (Simon Reeve, 2022). There is a different
fascination of his skills and knowledge as he describes his followers about various destinations
and tourist places. He is selected as Kuoni Company’s brand ambassador which is a worldwide
travelling company in market (Television presenter and author Simon Reeve becomes Brand
Ambassador for Kuoni, 2022). Simon promotes sustainability in tourism industry as well as
adventurous travels that help in getting attention of more adventurers for the company on his
social media. By Kuoni Company, Simon has been provided with main role is to host customer
events, writings and articles as well as making of various blogs for company that are to be shared
on website and company’s social media (Khan, 2020). There is a great attraction and influence
with many factors such as his blogging quality is high for company which is very attention
catcher for travellers that is beneficial for tourist places. There is attraction of customers also as
his greatest quality is to share in positive manner. Thereby, he is a successful influencer in the
tourism industry.
The travel influencers future is very positively nice as a result of digitalization that has
led to people in the engagement with use of tools and techniques that involve performance of
various tasks related to blogging and vlogs. Customers use internet in today’s world for every
operation in daily life that involves search for information, hotel booking and many other
activities. Virtual Reality is one of best example helping influencers for impact on their
followers. With the help of virtual reality, followers are made feel of their presence by the
influencers to be present on that place and even they influence followers to make best choices for
best hotels and places (Tsarenko, Strizhakova and Otnes, 2019). The main issue that is faced by
customers after pandemic in tourism industry is to avail products and services of hotels which
are completely hygienic and the ones that follow government rules that are set for avoid of
Corona spread. Influencers share videos and their blogs of the hotels and destinations that
highlight the hotel’s cleanliness and hygiene. This results in more catching of attention of
customers. This attention results in profits and sales of various destinations and tourist places.
According to report, 78% of travellers are influenced with Instagram posts of these influencers
(Travel Influencers: The Future?, 2022). Instagram is mainly used for influencing as it is adding
new features on a regular basis after taking noticing of the requirements of users. Drones in
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today’s world are useful gadget that help influencers in capturing their content from various
angles that will help in making blogging very attractive. Artificial intelligence is another of use
that is growing on a rapid rate in tourism industry. It is seen that there will be use of robots in
future for blogging and vlogs that will help in influencing of the followers.
CONCLUSION
From above report it can be concluded that there is an important role that is played by
customers for profit gaining by organisation. The tourism industry is one of the rapidly growing
industry that use social media platforms for collecting information which is related to
destinations and hotels. There is impact of influencers on followers with use of social media for
using of various products or services. These influencers possess followers that are there on social
media platforms. The influencers use various platforms for sharing blogs and vlogs to their
followers. These platforms help influencers in sharing their experience related to destinations
and hotels to their followers. The essay consists of influencers like Jack Morris and Simon Alan
who influence people on a large scale. This essay also concludes the future of travellers that will
use artificial intelligence and robots for their blogs in the future which is very bright.
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REFERENCES
Books and Journals:
Dhisasmito, P.P. and Kumar, S., 2020. Understanding customer loyalty in the coffee shop
industry (A survey in Jakarta, Indonesia). British Food Journal.
Fridrich, M., 2020. UNDERSTANDING CUSTOMER CHURN PREDICTION RESEARCH
WITH STRUCTURAL TOPIC MODELS. Economic Computation & Economic
Cybernetics Studies & Research, 54(4).
Grewal, D. and Roggeveen, A.L., 2020. Understanding retail experiences and customer journey
management. Journal of Retailing, 96(1), pp.3-8.
Hwang, J. and Lee, J.J., 2019. Understanding customer-customer rapport in a senior group
package context. International Journal of Contemporary Hospitality Management.
Khan, O., 2020. Towards understanding customer loyalty: An empirical study on emotional
attachment. International Journal of Innovations in Business, 1(3), pp.241-267.
Kumar, J., 2021. Understanding customer brand engagement in brand communities: an
application of psychological ownership theory and congruity theory. European journal
of marketing.
Tsarenko, Y., Strizhakova, Y. and Otnes, C.C., 2019. Reclaiming the future: Understanding
customer forgiveness of service transgressions. Journal of Service Research, 22(2),
pp.139-155.
Online:
Travel Influencers: The Future. 2022. [Online]. Available through:
<https://www.bhavinbhavsar.com/travel-influencers-the-future/>
Jack Morris. [Online]. Available through:
<https://fortune.com/creator-25/2021/jack-morris/ >
Simon Reeve. 2022. [Online]. Available Through:
<https://www.speakrj.com/audit/report/simon_reeve/instagram/>\
Television presenter and author Simon Reeve becomes Brand Ambassador for Kuoni. 2022.
[Online]. Available through:
<https://www.kuoni.co.uk/press-room/news-archive/simon-reeve-becomes-brand-
ambassador-for-kuoni/>
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