Buzz Time London Restaurant: Vegan Food Range and Market Growth

Buzz Time London Restaurant is a prominent restaurant in London that offers a variety of vegan food range. The restaurant aims to provide quality products at a reasonable price and maintain a clean and healthy atmosphere. Their objectives include market growth and customer satisfaction. The restaurant faces competition from other restaurants in the market. The marketing plan focuses on the 4 Ps - product, price, place, and promotion. References: McKeever, M. (2016). How to write a business plan.

It is one of the prominent restaurant in the London,
UK that provides the varieties of vegan food range
that satisfy the demand of customers and earns a
high amount of profits. In this manager of an
organisation are working for fulfilling the vision by
properly adopting the mission and follows the path
which helps in gaining more market growth
(McKeever, 2016).
Vision: The vision of Buzz time London restaurant
is to become a successful restaurant by earning
more revenues and profits by serving the quality
meals to their customers so that they can enjoy and
retain within the organisation.
Goals: Buzz time London restaurant main goal is to
serve the quality organic food with full integrity so that
they can earn high amount of profit and revenues and
enjoy longer sustainability within the firm.
Target market: In this Buzz time London Restaurant
is targeted the old section of market who are not
satisfied by other restaurant that delivers the vegan
products because they cannot focus on the taste and
quality of food they mainly focus on earning profits.
Objectives: The major objective of the firm is to
provide and offers the quality products to the
customers at a reasonable prize and maintains the
clean and healthy atmosphere within the restaurant
so that customers are attracted and enjoy their me
time (Brinckmann and Kim, 2015).
Strength Weaknesses
The major strength of
Buzz Time London
Restaurant is that due to
their varieties of vegan
food range company
can attracts large base
of customers.
The major weakness of
Buzz time London
Restaurant is that
dynamic and changing
business environment
due to which they may
face major loss.
Opportunities Threats
Due to stable
government condition
Buzz Time London
restaurant can come up
with innovative idea
that helps in earning
profits and
sustainability within
marketplace
The major threats is
large number of
competitors that are
present in the market
such as Club Gascon,
Bincho restaurant etc.
Buzz Time London Restaurant
INTRODUCTION

Competition: In today's world competition is
present at all level and in all types of business.
In Buzz Time London Restaurant there are many
competitors are present who also sale same type of
products to their customers like Bincho restaurant,
club Gascon etc. for this manager of Buzz time can
evaluate the competitors by using porters strategic
model so that they can earn high amount of profits.
(Ibidunni, Peter and Ogbari, 2017).
Marketing plan based on 4 Ps
Product- For effective marketing plan manager of
Buzz time London Restaurant, can focuses on their
range of products in which they offers vegan food
range in a innovative style like hot-dog, burger,
coffee, shakes, tea and many other meals and
drinks.
Price- Buzz time London Restaurant can adopts
the competitive based pricing for their products so
that they can attracts large base of customers and
earns high profits.
Place- Buzz Time London Restaurant can offers
their goods and services in the street of London,
UK(Ibidunni, Peter and Ogbari, 2017).
Promotion- For promoting their products and
services company can use social media and radio
for promoting their vegan products so that large
base of customers get attracted.
 Brinckmann, J. and Kim, S.M., 2015. Why we
plan: The impact of nascent entrepreneurs'
cognitive characteristics and human capital on
business planning. Strategic Entrepreneurship
Journal. 9(2). pp.153-166.
 Ibidunni, A.S., Peter, F. and Ogbari, M., 2017.
ENTREPRENEURSHIP EDUCATOR'S
COMPETENCEON UNIVERSITY
STUDENTS’COMMITMENT TO LEARNING
AND BUSINESS PLAN WRITING. Academy of
Strategic Management Journal. 16(2). pp.1-10.
 Kusumaningrum, I. and Hidayat, H., 2016.
Learning Outcomes in Vocational Education: A
Business Plan Development by Production-Based
Learning Model Approach. International Journal of
Environmental and Science Education. 11(18).
pp.11917-11930.
 McKeever, M., 2016. How to write a business plan.
Nolo.
References