Amazon's Competitive Landscape and Strategies

This assignment examines Amazon's position within the e-commerce market, focusing on its competition across various segments like electronics, general merchandise, and cloud computing. It analyzes Amazon Web Services (AWS), highlighting its service offerings, infrastructure characteristics, and regional deployment. The document also evaluates Amazon's mission statement and suggests refinements to better reflect its e-commerce nature. Finally, it provides recommendations for enhancing the company's overall strategy.

Running head: INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Information System for Managers: Amazon Case Study
Name of Student:
Name of University:
Author’s Note:

1INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Executive Summary:
The aim of this report is to present a case study on the Amazon company. A brief
introduction to the company is provided in the beginning, along with the mission and vision of
the organisation. The main products and services of the company are also discussed. The major
competitors of the company are mentioned in different departments. The report is concluded with
possible recommendations for the company.

2INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Table of Contents
Introduction:....................................................................................................................................3
Mission:...........................................................................................................................................3
Products and Services:.....................................................................................................................4
Organisational facts and opportunities:...........................................................................................4
Main competitors:............................................................................................................................5
Key Concepts and Characteristics:..................................................................................................6
Conclusion:......................................................................................................................................6
Recommendations:..........................................................................................................................6
References:......................................................................................................................................8

3INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Introduction:
Amazon is one of the Seattle based Fortune 500 E-commerce company in Seattle. It was
founded in the year 1994 by Jeff Bezos. It was launched officially in the following year. It has
grown to become one of the most invincible companies in the present technological world.
Amazon has extended to be the biggest and most respectable companies in the world. It has
positioned to be a major global company. Amazon was among the largest organisations to trade
goods online. The originality of products, product offerings and the delivery and product services
is responsible for the growth of the company. The power and the capability to grow on an
unmatched scale is displayed by Amazon.
Mission:
The organisation believes itself to be a completely customer centric company. It
describes itself as customer obsessed. The major focus of the company is always on its
customers. The company keeps itself in a position to always implement its presence in times of
dire need. The company believes in ownership from its team. The vision, mission and focus of
the company have pushed it to where it is at present. The success of the company is because of
strict measures in order to ensure fulfilment of the mission. Amazon’s vision comprises of
establishing dominance in the retail field online. The mission of Amazon company focuses on
the effective service of a proper quality. Amazon’s mission comprises of focussing on the e-
commerce business enhancement for the long term success in the scenario in the entire world
(Muthui & SISAT, 2013).

4INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Products and Services:
Amazon is responsible for countless products and services comprising retail goods,
Amazon prime, digital content, games, art, private labels, web services, home services, consumer
electronics, destinations and several other services all under Amazon. One of the most significant
items launched by Amazon was the Kindle which was an e-reader, and used advanced
technology to make a more legible display and reduce the consumption of battery (Rossman,
2016).
There were Amazon games which were arranged as well. There were several stores
which were opened in the last couple of years. All range of electronic items, clothes, and items of
day to day importance are available on the website (Ritala, Golnam & Wegmann, 2014).
Organisational facts and opportunities:
Amazon has utilised its strengths much before time in order to penetrate the market
successfully, in order to diversify it by offering a range of services through its retail e-commerce
services. The achievement of customer loyalty and repeat in the number of purchases has been
responsible for the success of Amazon. The promise of fulfilment is kept by Amazon in different
other methods by the latest inventory availability the delivery rates and estimates. The key
features of the websites include the reviews of the customers, manufacturer product information
along with the opinions of the editor (Hampson, 2012).
There have been several implemented features and functioning that simplifies and betters
the overall customer shopping experience. It should also enable third parties to sell on their
platform. It should also facilitate their fulfilment and operations of customer service. The main

5INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
focus of the company is to create continuous innovation by the creation and enhancement of
specialized proprietary software (Ignat & Maha, 2012).
There are several opportunities at Amazon which include different employment
opportunities. There are audio and video departments. The other areas include toshe of business
and merchant development, the administration of database, the editorial writing, the content
management. The finance and accounting parts are also looked into. The other areas include the
safety, PR, marketing and health (Kantor & Streitfeld, 2015).
Main competitors:
In the media segment, Amazon has competitors in the auction site Ebay, the media game
changer Netflix, Time Warner Cable, Apple, Google with the Play-store and the media producer
Liberty interactive.
In the other operating segment, Amazon competes with several large companies
of the World. These include the CDW, PC connection, Insight enterprises, Google, Oracle,
salesforce.com, Accenture among others. The competitors of Amazon have also adopted several
e-commerce services through the creation of their websites (Rossman, 2016). Its online
competition in the electronics and general merchandise segment includes Alibaba Group, Light
In the box Holding Co, Vipshop Holdings, Wayfair Inc among others.
In the electronics and general merchandize segment, several of them are brick and mortar
rivals including Best Buy, Family Dollar, Radio Shack, Staples, Target, Walmart, Sears, Big
Lots, Delia among others.

6INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
Key Concepts and Characteristics:
The Amazon web services offer a huge variety of services which are all designed to show
a particular set or functionality. The needs of the application can be met by mix and match of the
services.
More or less each service is offered by means of an API. Some might however choose
Amazon or a third party interface. The infrastructure of the Amazon web services is failure prone
but it is possible to achieve it through redundancy.
The services of the company are offered on a region and availability zone based
partitioning. It is necessary to know where the data is located and whether the applications run or
not for keeping the costs low (Muthui & SISAT, 2013).
Conclusion:
The mission statement of the company has noteworthy features like the specification of
the target market of the company an facet of the approach of marketing mix. There needs to be
an attempt to improve the scope of the business. Amazon has correctly strategized itself in order
to make proper use of the opportunities of the emerging trends in technology. The innovation in
the applied technology and the usage of the e-commerce services enables it to stay ahead of its
competitors in the previous stages of the adoption.
Recommendations:
Amazon’s statement regarding to the mission is acceptable based on the best practices in
mission statements which are in the developing stage. The inclusion of service quality, collection
of products and service helps determine the proper direction of the e-commerce business. It is

7INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
however advised that there needs to be a characterisation of the nature of the business. For
example, its e-commerce nature must be incorporated in the mission statement of the company.
Such a sort of characterisation is bound to help in the specifications or strategies for the online
retail business.

8INFORMATION SYSTEM FOR MANAGERS: AMAZON CASE STUDY
References:
Hampson, N. C. (2012). Hacktivism: A new breed of protest in a networked world. BC Int'l &
Comp. L. Rev., 35, 511.
Ignat, I., & Maha, L. G. (2012). E-Commerce across United States of America: Amazon.
com. Economy Transdisciplinarity Cognition, 15(1), 252.
Kantor, J., & Streitfeld, D. (2015). Inside Amazon: Wrestling big ideas in a bruising
workplace. New York Times, 15, 74-80.
Muthui, M., & SISAT, C. (2013). Amazon Web Services.
Ritala, P., Golnam, A., & Wegmann, A. (2014). Coopetition-based business models: The case of
Amazon. com. Industrial Marketing Management, 43(2), 236-249.
Rossman, J. (2016). The Amazon Way: 14 Leadership Principles Behind the World's Most
Disruptive Company (Vol. 1). Clyde Hill Publishing.