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INFORMATION TECHNOLOGY FOR BUSINESS.

   

Added on  2023-01-19

12 Pages2727 Words85 Views
Business DevelopmentLeadership Management
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Running head: INFORMATION TECHNOLOGY FOR BUSINESS
Information Technology for Business
Name of the Student
Name of the University
Author Note:
INFORMATION TECHNOLOGY FOR BUSINESS._1

1INFORMATION TECHNOLOGY FOR BUSINESS
Table of Contents
Introduction........................................................................................................................2
Discussion..........................................................................................................................2
Does your chosen business need IT?...........................................................................2
Importance of IT in Business Survival...........................................................................3
List of things needed for applying IT in British Airways.................................................4
Method of using IT in British Airways.............................................................................5
Benefits of implementing IT in British Airways...............................................................5
Risk in British Airways due to IT....................................................................................6
Method of monitoring and maintaining business of IT...................................................7
Conclusion.........................................................................................................................7
References.........................................................................................................................9
INFORMATION TECHNOLOGY FOR BUSINESS._2

2INFORMATION TECHNOLOGY FOR BUSINESS
Introduction
British Airways is considered to be flagship airline that aims to provide flights to its
customer to more than 400 cities on global platform. The main goal of this airline organization
is to become as one of world most responsible airline company (Schwalbe 2015). The
organization does not have any objective but it intends to become as the global premium
airline services. British Airways aim to provide choice of long-haul customers that are
premium to this organization (Luftman, Lyytinen and Zvi 2017). British Airways aims to meet
the overall needs of the organization where the margin can be improved by the help of
revenue stream. In the year 2018, British Airways focused on the fact hackers can carry out
attacks on their website and mobile application. The passengers of this airline company
complained that their financial and personal details have been stolen (Dutta, Geiger and
Lanvin 2015). Their booking details has been compromised as a result of activity of any
hacker. Attacker can easily gain an easy access to the payment data of their customers.
In the coming pages of the report, an idea has been provided with respect to need of IT
in British Airways. After that, an analysis has been done with respect to role of IT in survival of
business. A list of factors has been discussed which should be taken into account for applying
IT in British Airways. Both benefits and risk that can arise due to IT in British Airways has
been provided.
Discussion
Does your chosen business need IT?
Yes, British Airways require Information Technology to carry out day to day activities.
Information technology in this Airline Organization can bring huge number of capabilities at
the airports which were not initially there (Avgerou and Walsham 2017). Communication is a
vital aspect when it comes to travel and technology is focusing on certain number of ways by
INFORMATION TECHNOLOGY FOR BUSINESS._3

3INFORMATION TECHNOLOGY FOR BUSINESS
which they can improve communication between both airport authorities and their consumers.
Information Technology at airports can provide much more satisfaction to customers. By help
of mobile devices, passengers can keep a track of different activities of their flight (Saunders
and Brynjolfsson 2016). Information Technology in British Airways can provide a range of
services like online booking and proper distribution of information.
Online Booking: Information Technology can be used by the passenger of British
Airways for keeping a track of the updates of their flight. Online booking option at British
Airways will cut down the need of passengers for standing on a Queue for booking a flight.
Internet has ultimately helped us to organize the flights as per the need (Baller, Dutta and
Lanvin 2016). This particular step will save the time of the passengers as he or she does not
need to travel to airport. Apart from this, passenger can also cancel the flight by using mobile
phone or similar gadgets.
Distribution of Information: Social media tends to play a key role in improving
communication among the people. By making use of technology, airport representative of
British Airways can easily establish communication with the passenger (Trantopoulos et al.
2017). Digital communication is possible by making use of different social platform where
information can be provided to wide range of customers without any kind of issue. Social sites
have also helped the airports to improve the standard at the time of providing services.
INFORMATION TECHNOLOGY FOR BUSINESS._4

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