The business idea is to develop a system for inmates to connect with their loved ones through audio and video calls and personal visits. The business aims to solve the issue of communication between inmates and their families. Key partners include networking, cyber security, and VIP security companies. The target customer segment is 87.5 thousand jail inmates who live in 150 prisons in the UK, Wakes, and Scotland and their families. The business model is less cost-driven and more society-driven.