Innovation And Commercialisation

Innovation And
Commercialisation

Table of Content
 Introduction
 New Product Development (NPD) processing
 Innovation Business Case
 Reason why Samsung need to access funding
 Conclusion
 References

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 Idea generation: In this particular stage it is
the responsibility of the manager of
Samsung that they must come up with new
product or even process.
 Idea Screening: The ideas and plans which
has been developed should be screened so
that its pros and cons could be found.

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 Concept development and testing: The design of new products or processes will be
designed and tested throughout this step.
 Marketing strategy development: After product development, Samsung mangers will
create business strategies through the adoption of a marketing mix.