This presentation discusses the importance of commercialization and the new product development process, with a focus on Samsung. It explores the commercialization funnel, stages of new product development, and the business case of the organization. The presentation concludes with the significance of innovation and commercialization in driving sales and growth.

Learn about Samsung's commercialization and new product development process, including the business case and the role of innovation.

Importance of commercialization and new product development process

Innovation and Commercialisation

This presentation discusses the concept of innovation and commercialisation, focusing on Samsung as a case study. It covers the stages of the commercial funnel, new product development, and the new business case of Samsung. The presentation also highlights Samsung's mission and its source of innovation.

Digital Media and Video Games

PowerPoint Presentation

This presentation explores the concepts of commercialisation and innovation in business, with a focus on Samsung Electronics. It discusses the importance of the commercial funnel and the application of new product development. The presentation also includes a detailed business innovation case of Samsung and highlights the nature of the business. It concludes with the significance of bringing changes and making innovative decisions in business.

This presentation focuses on the importance of commercial funnel and the application of new product development within the organization. It explains how commercial funnel attracts customers and helps in attaining higher profitability and brand recognition. The process of new product development is discussed, including idea generation and screening. The concept of innovation business case is explored, along with financial projections and access to funding. The presentation concludes by emphasizing the significance of innovation and commercialization for success in the marketplace.

Intellectual Property

This presentation explores the concept of commercialisation and its relationship with innovation in business. It discusses the commercial funnel and the stages of new product development. The presentation also includes a case study on building an Innovation Business Case for Samsung, including ways to access funding. References on commercialisation and intellectual property are provided.

North-West University

Unit 8: Innovation and Commercialisation

This presentation discusses the importance of commercial funnel and the application of new product development process for commercialization. It also includes an innovative business case. Learn about the key aspects of innovation and commercialization.

Innovation and Commercialisation

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