Innovation and Entrepreneurship

Innovation and entrepreneurship
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Contents
Executive summary.....................................................................................................................3
Start-up business idea..................................................................................................................3
Industry profile............................................................................................................................3
Point of differentiation.................................................................................................................5
Prospective customers.................................................................................................................6
Positioning and marketing mix....................................................................................................6
Competitors analysis....................................................................................................................7
Sources of funding.......................................................................................................................8
Intellectual property.....................................................................................................................8
REFERENCES..............................................................................................................................10
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Executive summary
The Healthy organic Food store expect to launch in marketplace that will offer organic
food items and services. Initially, they provide the better services which offered for product and
also maintain the unique experience of retail enterprise across the world. It is mainly targeting
the youths, adults who always shows their interest towards the organic products those are health
conscious.
After Brexit, it become challenging for start-up enterprise to develop but it can be
implemented an innovative idea which always support for enhancing overall business
capabilities in global marketplace (Bostan, Onofrei and Lazăr, 2019). In order to serve the
community of 24,000 residents which will be creation of market in response to grow the demand
towards natural food store. The advantage of food traffic in the retail business. In additional, the
market will be comfortable place to meet the expectation level.
Start-up business idea
The start-up business idea is based on the health organic food store which provide organic
item for customer, locally grown produce chemical and other perspectives. The organic items are
healthy alternative to the product which are available in groceries shop.
Product:
The start-up business will offer the client organic and locally grown produce which are
free from other chemicals. It mainly involves body cookies, breakfast cereals and sodas items.
These items are free of artificial perspective, colours, and chemical additives (Forbes,
Ramkrishnan Balasubramanian, 2019). These are processed and unadulterated version which are
currently available in marketplace.
Service:
The organic product enterprise provide facilities and services to purchase particular by
using online medium where customer can buy item. In order to check availability of product as
well as service (Zhao and Dou, 2019). Another option is offline whereas customer directly
purchase item physical store. It will develop physical existence in nearby local areas of London.
Industry profile
Nowadays, organic food industry has rapidly increasingly in global world. It is also
considered in the category of niche market where still to sweep across nation. In coming years,
the demand of organic product has been increased due to incident happen of food adulteration,
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