Innovation and Commercialisation for Delamere Dairy Drinks

UNIT 8: INNOVATION AND
COMMERCIALISATION

TABLE OF CONTENT
• Introduction
• Main body
• Conclusion
• References

Pitch
• The current innovation business case is based on new product development.
• Essence drink may measure overall effectiveness of its venture in term of considering number of sales.
• It may attempt to test new product by providing small sample of it and improve their quality after obtaining actual
reviews from each responded.

Introduction
• Innovation is considered as one of those valuable and beneficial elements that help a company to grow and succeed.
• The current presentation will be based on Delamere Dairy, which has been established its venture in the UK.
• The study will explain company overview, its current problem, application of frugal innovation, innovation funnel
and commercial funnel as well as their importance.
• Furthermore, the report will justify techniques for testing Kiwi Smoothie as new product effectiveness, resources
required to proceed innovative idea and IP tools that firm utilize to protect its new drink.