Managing & Developing Innovation & Creativity in Tesco

This presentation focuses on how Tesco manages and develops innovation and creativity to gain long-term competitiveness. It identifies certain problems or needs within the organization, explores innovative methodologies, and discusses potential barriers. The presentation also covers the application of an innovation audit methodology and concludes with the importance of having a backup plan and learning from failures. The subject is Innovation and Creativity Management, and the course code and college/university are not mentioned.

Managing and Developing Innovation
and Creativity

Table of Content
Introduction
Identification of certain problems or need that presents within the organization.
Application of innovation or creative methodologies to the production of likely solutions.
Select a solution and make an implementation plan.
Application of an innovation audit methodology.
Conclusion
References

Introduction
 Innovation is one of the most prominent things that helps
organisation to gain long-term competitiveness.
 Innovation refers to replace or improve something.
 It can be done on anything such as product, service and
process.
 Organisations have different choices to boost their
competitiveness, they can develop a differentiation
strategy or price leadership.
 In both cases, innovation is important.
 Innovation is often a new product or service, but it can
also be a new method or solution of doing something or
even a new a manner of thinking.

Continue
 This presentation is based on the Tesco Company.
 It is one of the global retail companies that aims to
offer groceries and general merchandise to its
customers.
 The headquarter of Tesco is situated in Welwyn
Garden City, England. Jack Cohen was founded
the company in 1919.
 It has global business operations in more than
eleven countries.
 This presentation will determine the certain
problem or need that presents within the industry,
firm, operational or market functional areas such
as marketing, accounting, HRM or even
operations.

Identification of certain problem or need that
presents within the organisation
 In the regular functioning of the business, it
becomes very essential for the organisation to be
focused on their key areas, domains, firm or even
the whole industry.
 The changes can take place at any time and in any
way so that company must be ready themselves to
ascertain those circumstances with appropriate
solutions and ways.
 Identifying problems and issues in the company is
important in order to resolve them appropriately
and on time so that it won't affect the complete
functioning of the business.
 In respect to Tesco Organisation, it is seen that the
company is facing certain issues in the field of
HRM.

Application of innovation or creative methodologies
to the production of likely solutions
 In addition to Tesco, it like to exploit industry
proven funnels or methodologies and most of the
groups like to make their own. The following are
four common innovation methodologies that can
be worked for the respective organisation:
 Six sigma: This methodology is most
generally exploited to identify new
efficiencies or process enhancements.
 Agile: One of the reasons that most people
utilise idea management in conjunction with
agile programs is due to the enhancement and
prioritisation are the main parts of the
process.

Creative techniques for the Tesco
 Brainstorming: The basis of brainstorming is to make ideas in a group situation supported on the principle
of suspending evaluation. In this section, Tesco state the issue that they are trying to resolve. Exploit images
and videos or anything that can support in creating ideas, write down every conception and idea to inspire
people to make on the other's ideas.
 Negative brainstorming: It exploits brainstorming to make bad idea to the risen issues in the business then
see how those could me moved into useful solutions. It is a two-step process, that involves of making bad
solutions first and then transforming them into good options.
 Random words: It helps in encouraging the imagination to make diverse views and new angles on the view
or the issue the company is facing. Tesco can prepare a lot of many random words, tweets or short stories
and put the on the board and being with the brainstorming sessions. One the word has been chosen, list of
associations and attributions with the word. Then, use each of them points on the list and look how it is
applicable to the in hand problem.

Select a solution and make an implementation plan
 The problem which is identified in Tesco business
is the employees' retention and attraction in the
business.
 HRM faces those problems and issues especially
after the global pandemic due to which various
employees leave the organisation for many causes.
 For the purpose to get the effective solution in the
organisation, it is essential to use the innovative or
creative technique in the business so that the best
solution can be applied.
 In respect of Tesco, they are using six sigma
innovative technique to resolve their current
issues.

Continue
 Define the problem: In the prior stage a problem statement, goal statement, customer requirement, project
charter as well as process map are prepared. In the first step Tesco defines the problem of increasing turnover
of employees and the issue of attracting new employees in their business.
 Measure the current process: Data is collected and gathered on the present performance and problems.
Evaluating the gathered information to see whether it is reliable or not and update the project charter as per
the requirement. In this secondary phase, the respective organisation collects information about their
employees. They will analyse how much number of employees are retained in the business, how they can
attract the new employees and much more.
 Analyse the causes of issues: Now, in this phase, the data which is collected and gathered in the last stage
will be analysed. It will analyse the key reasons behind employee's turnover or why they are not able to
attract the new employees to fill their vacant position.

Continue
 Improve the process: In this stage, the solutions have been found out to fix the problems and make process
maps for those new solutions. Take necessary steps to implement the idea to continue to measure the
enhancement. In respect of Tesco, they will try get the new ideas to fix their specific issue in the business
and this can be generated by doing brainstorming sessions in which employees will be able to deliver their
different perceptions and ideas to improvise the process.
 Control: This is the last stage in which the new process is refined and monitoring will be continued, as well
as utilise key findings in the business, if accomplishable. In this phase, Tesco aims to focus on their idea
solutions and monitor to see the success of those ideas in the business.

Application of an innovation audit methodology
 The innovation audit methodology defines as the
method to comprehend the solutions in which a
company is able to deal and tackle innovation. In
simple words, it deals with the management of
innovation to provide main functions of the
business. There are five key stages in innovation
audit which are explained below in the regard of
the certain issue faced by Tesco:
 Innovation strategy section: This stage is
connected to plans and policies which should be
implemented by an organisation to accomplish
innovation in the main business areas.

Potential barriers in the way of innovation
 Fear: One of the biggest reasons why
most companies and individuals do not
accomplish their full potential is due to
the fear of failure.
 Lack of leadership: Innovation must
be lead from the higher authorities.
 Short term thinking: It is another
barrier that many organisations
calculate on a one year return on
investment.

Conclusion
 From the above report, it has been concluded that innovation and creativity are the important aspects that
every organization need to develop and grow their business.
 Innovation puts additional value in the current products, services and processes that helps in retaining
employees, together with customers of the business.
 It is must ensure that applying innovation does not necessarily mean that it provides only benefits and
profitability, sometimes due to the lack proper research or resource can negatively influence the business.
 There should be back up plan or the company must be ready themselves to accept failures and learn from
them to not repeat the same mistakes or errors that can cause damage to the business.
 New and creative or innovative ideas can be generated through many ways such as brainstorming, negative
brainstorming and much more.
 Potential barriers should be identified by the organization so that they can overcome and helps business in
getting success. Innovation audit methodology helps in handling the innovation activities efficiently and
effectively.

References
 Akın, Ö., 2022. Expertise, Innovation, and Creativity in Support of DAV. In Design Added Value (pp. 97-
107). Springer, Cham.
 Apodaca, J.M., 2020. Orchestrating Innovation: How Leaders Affect Creativity and Innovation.
 Beghetto, R.A. and Kaufman, J.C., 2021. Theories of creativity. In Creativity and Innovation (pp. 35-47).
Routledge.
 Belso-Martínez, J.A., Mas-Verdu, F. and Chinchilla-Mira, L., 2020. How do interorganizational networks
and firm group structures matter for innovation in clusters: Different networks, different results. Journal of
Small Business Management, 58(1), pp.73-105.
 Camarero, C., Garrido, M.J. and Vicente, E., 2019. Does it pay off for museums to foster creativity? The
complementary effect of innovative visitor experiences. Journal of Travel & Tourism Marketing, 36(2),
pp.144-158.
 Cunha, J. and et.al., 2021. The mediating role of entrepreneurial intention between creativity and social
innovation tendency. Social Enterprise Journal.
 Glaveanu, V.P. ed., 2019. The creativity reader. Oxford University Press.