Managing & Developing Innovation & Creativity in Tesco

Managing and Developing Innovation
and Creativity

Table of Content
Introduction
Identification of certain problems or need that presents within the organization.
Application of innovation or creative methodologies to the production of likely solutions.
Select a solution and make an implementation plan.
Application of an innovation audit methodology.
Conclusion
References

Introduction
 Innovation is one of the most prominent things that
helps organisation to gain long-term competitiveness.
 Innovation refers to replace or improve something.
 It can be done on anything such as product, service and
process.
 Organisations have different choices to boost their
competitiveness, they can develop a differentiation
strategy or price leadership.
 In both cases, innovation is important.
 Innovation is often a new product or service, but it can
also be a new method or solution of doing something or
even a new a manner of thinking.

Continue
 This presentation is based on the Tesco Company.
 It is one of the global retail companies that aims to
offer groceries and general merchandise to its
customers.
 The headquarter of Tesco is situated in Welwyn
Garden City, England. Jack Cohen was founded
the company in 1919.
 It has global business operations in more than
eleven countries.
 This presentation will determine the certain
problem or need that presents within the industry,
firm, operational or market functional areas such
as marketing, accounting, HRM or even
operations.