Team Innovation and Communication Strategy

This assignment focuses on developing a proposal for an innovation team. It requires outlining the rationale behind the team selection, highlighting the skills and experience of proposed members from diverse backgrounds. The proposal includes strategies for guiding the team, fostering collaboration, developing a communication plan, and promoting an innovative approach. Furthermore, it addresses potential challenges like cultural barriers, unequal participation, and conflict resolution through effective management practices.

Running Head: Innovation
Innovation
Question & Answers

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Contents
Question 1: Proposal to manager to show the suggested team..................................................................3
Why you choose the particular individuals..............................................................................................3
Information about the team members....................................................................................................3
The skills & Experience they have............................................................................................................3
Explain the team dynamics and how would you capitalize on roles & responsibilities within the team: 3
Question 2: Explain how you would............................................................................................................3
Guide your team through the project......................................................................................................3
Work collaboratively with them..............................................................................................................4
Develop the new communication............................................................................................................4
Promote an innovative approach............................................................................................................4
Question 3: Highlight the potential challenges and the issues and ways in which you would overcome
them............................................................................................................................................................4
Challenges in the way..............................................................................................................................4
Cultural Barriers...................................................................................................................................4
Thought Process..................................................................................................................................4
Unequal participation..........................................................................................................................4
Inherent conflict..................................................................................................................................5
Longer process.....................................................................................................................................5

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Ways to overcome the potential challenges...........................................................................................5
References:..................................................................................................................................................6

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Question 1: Proposal to manager to show the suggested
team
Why you choose the particular individuals: The individuals are chosen on the basis of
their relevant experience in service communication and also on the basis of their strong personality
traits in sync with the requirement of the job. The candidates were best out of the lot with a clear
understanding and a great insight into customer service communication. They all had an experience of
almost 3+ years which is in sync with the job eligibility and description. The candidate also showed a
good aptitude with logical and reasoning skills.
Information about the team members: All the team members are in the age range of
28-35, exactly what we were looking for, as the company is young and so is the workforce. The team
members are from Australia, India, china & The US, bringing diversity in the workforce, something which
the company was looking forward to.
The skills & Experience they have: As mentioned above, all the team members have an
experience of 3+ years, working in the service industry, and improving service communication for the
customers. The employees were in hotel sector. The skill set they already have were: Great aptitude,
understanding of service culture, communication & presentation skills.
Explain the team dynamics and how would you capitalize on roles &
responsibilities within the team: The team dynamics is fairly of team work, all the
individuals have a good aptitude of working in cross functional teams and never faced any difficulty in
doing so. In order to capitalize, team meeting have to be more productive, with extensive brainstorming
sessions and getting more and more ideas on the table and then moving with the strategy to implement
the same.
Question 2: Explain how you would
Guide your team through the project: In order to guide the team, I will come up with
setting SMART goals for them, specific, measurable, attainable, realistic and time bound. These goals will

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help them in understanding the timelines of the project and their individual contribution in the same.
Eventually leading to the project completion with supervision at equal intervals.
Work collaboratively with them: In order to drive collaboration with the team, I will be
sharing my feedback on a regular intervals and also making them understand if they are going wrong
with the direction of the project. Regular meetings and openness in communication will be key element
in ensuring it (Mohamad, Ibrahim & Nekooie, 2014)
Develop the new communication: I have already picked 5-6 case studies of big corporate
giants working in the service sector and how they developed their communication plan and put to good
use. Picking good points from it, learning from the mistakes they made and filling the lacunae identified
by the team will lead to development of the communication plan.
Promote an innovative approach: In businesses it’s very important to have innovative
approach in solving problems. The same will be brought in the team by explaining them the importance
of innovation and putting innovation in their Key rating areas in their performance appraisal. Some of
the profound innovators like Steve jobs, Elon Musk would be used as the motivators to drive innovation
in them.
Question 3: Highlight the potential challenges and the
issues and ways in which you would overcome them
Challenges in the way
Cultural Barriers: The team members being from different nationality and coming from different
cultures can potentially cause some cultural barriers among them, which if not resolved at the earliest
could lead to decreased productivity and friction amongst them(Banana & Shaik, 2016)
Thought Process: People have different thought process, which make them think differently and
work differently. This could be a potential threat in achieving the goals of the organization.
Unequal participation: Some members have higher ego’s, stronger opinions, this makes the
people with weaker opinions easily submit to the views of the stronger opinionated people, causing in
unequal participation and not bringing out the best in them.

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Inherent conflict: In organization, sometimes it happens that team members develop a feeling of
mutual hatred against each other due to any reason and this conflict result in a cold war which leads to
ego issues, hatred and absence of team spirit.
Longer process: Due to higher conflict of interest among themselves, sometimes it is a big
possibility that the decision making takes longer time due to not reaching on the conclusion thus
delaying the project and not sticking to the timelines.
Ways to overcome the potential challenges:
All the challenges above can be handled by focusing on 5 pillars of management and leadership. The
pillars are: Openness in communication, Team building activities or team work spirit, 360 degree
feedback system, recognition and appraisal of the team members and motivation. Openness in
communication will ensure there are no hard feelings among the team members and would also do
away with any kind of cultural conflicts, will also lead to better team meetings and brainstorming
session, would also reduce the participation issues if the communication is open (Cao, 2015) Team
building activities makes the employees connect with each other, also helps them in developing a feeling
of oneness and warmth for the team members, thus doing away with ego and inherent conflicts. 360
degree feedback system is a peer to peer feedback system, which makes the individual understand their
shortcoming and helps them to overcome them, making them more cautious and productive.
Motivation is the universal concept which keeps any employee love what they are doing and give them a
sense of purpose in their life, it makes them feel important and thus when they feel empowered they
forget about the small shortcomings and focus on the bigger goals of the organization (Zhao, 2014)

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References:
Banana, K. and Shaik, M., 2016. Influence of HRM Practices on HRD Outcomes in Automobile
Industry. International Journal, 4(3).
Cao, X., 2015. Inspiration for Chinese enterprises Panasonic Team Building. Management Science and
Engineering, 9(1), p.55.
Mohamad, M.I., Ibrahim, R. and Nekooie, M.A., 2014. A new method for evaluating the current
collaborative teamwork environment within the Malaysian construction industry. International Journal
of Management Science and Engineering Management, 9(4), pp.265-275.
Zhao, B., 2014. The research and analysis on performance appraisal of corporate human resource
system. BioTechnology: An Indian Journal, 10(13).