Report Task iI am required to undertake research on two innovative organisations in the same sector (for example, BMW and Toyota, Samsung and Apple, McDonalds and KFC etc) who have headquarters in different countries. I am required to write a 4,000 word report on the management of innovation in those organisations that must include the following sections: 1. An introduction to the two organisations and some of their main innovative end results. 2. Map and critique the innovation space of the two organisations setting out existing practice (i.e. outputs/outcomes). 3. Critically discuss the innovation strategy and management process employed in the organisations using Tidd and Bessant’s 4 step model (search, select, implement and capture). 4. Identify recommendations to improve the innovation management of the two organisations. 5. Provide a short conclusion to your innovation report assignment. Key Points 1. Individual Work I
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