Significance of innovation and technological management in improvement of business performance - Desklib

Research project
(Significance of innovation and technological
management in improvement of business
performance)

Table of Contents
CHAPTER ONE: INTRODUCTION..............................................................................................1
1.1 Research Aim and Rationale.................................................................................................1
1.2 Research Questions...............................................................................................................1
1.3 Research Objectives..............................................................................................................2
1.4 Significance of the research..................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Introduction to literature review..................................................................................................3
Main body...................................................................................................................................3
Innovation and technological management in context with retail industry............................3
Benefits of innovation and technology in improvement of business performance of ASOS.3
Challenges that could be faced by ASOS while implementing innovation and technology
within an organisation............................................................................................................4
Strategies that would be used for overcoming those challenges linked with implementation
of technology and innovation within an organisation............................................................4
Conclusion to the literature review.............................................................................................5
CHAPTER THREE: METHODOLOGY........................................................................................6
3.1 Research philosophy ............................................................................................................6
3.2 Research Approach...............................................................................................................6
3.3 Research Strategy..................................................................................................................6
3.4 Research Methodology..........................................................................................................7
3.5 Data Collection......................................................................................................................7
3.6 Sampling...............................................................................................................................7
3.6.1 Identifying Population and Research Site..........................................................................8
3.7 Cost, access and ethical issues .............................................................................................8
CHAPTER FOUR: FINDINGS.......................................................................................................9
Frequency distribution table........................................................................................................9
Data interpretation.....................................................................................................................10
CHAPTER FIVE: DISCUSSION ...............................................................................................19

CHAPTER 6: CONCLUSION, RECOMMENDATION, REFLECTIONS AND IMPLICATION
FOR FURTHER RESEARCH.......................................................................................................21
Conclusion.................................................................................................................................21
Recommendations.....................................................................................................................21
Reflection .................................................................................................................................22
Alternative research methodology............................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX ...................................................................................................................................24
Questionnaire............................................................................................................................24

CHAPTER ONE: INTRODUCTION
Innovation and technological management is one of the important elements in the
organisation. Innovation management deals with advance and new technologies and other
significant non-technical innovations (McClements and et. al., 2021). On the other hand,
technology management deals with the continuation and maintenance of existing and updated
technologies. The interface is created by Research and Development management which has
both points of contact with innovation and technology management. ASOS is a selected British
online fashion and cosmetic retailer. Company was founded in 2000 by Nick Robertson, Andrew
Regan, Quentin Griffiths and Deborah Thorpe. It is important for ASOS to develop innovation
and technology within an organisation because these will help them in improving their business
performance by increasing number of customers.
1.1 Research Aim and Rationale
Research Aim
To identify the significance of innovation and technological management in improvement
of business performance of an organisation: A study ASOS
Research Rationale
Main rationale behind conducting this research is to importance of innovation and
technological management in betterment of business performance of an organisation (Anderson,
2021). Innovation and technological management is highly significant for business organisation
because these helps them in improving their business performance as well as assist in
accomplishment of competitive advantages. There are different advantages of innovation and
technological management for ASOS such as developing an innovation culture, involvement
without time and place restrictions, increase employee engagement, avoid errors in selection
process and many others. As a result, innovation and technology management are important part
of the business success and growth as well as helps them in attainment of competitive
advantages.
1.2 Research Questions
 What is the concept of innovation and technological management in context with retail
industry?
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 What are the benefits of innovation and technology in improvement of business
performance of ASOS?
 What are the challenges that could be faced by ASOS while implementing innovation and
technology within an organisation?
 What are the strategies that would be used for overcoming those challenges linked with
implementation of technology and innovation within an organisation?
1.3 Research Objectives
 To study the innovation and technological management in context with retail industry
 To determine the benefits of innovation and technology in improvement of business
performance of ASOS
 To examine the challenges that could be faced by ASOS while implementing innovation
and technology within an organisation
 To determine the strategies that would be used for overcoming those challenges linked
with implementation of technology and innovation within an organisation
1.4 Significance of the research
This research or topic is highly significant for researcher, ASOS and many others. For
researcher this research helps them by fulfilling their personal and professional requirements
through enhancing research skills that are data collection, time management and many others
(Flavin, 2021). For ASOS, current investigation is highly significant for them by increasing their
knowledge regarding the ways that would help them in development of innovation and
technology within an organisation.
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CHAPTER 2: LITERATURE REVIEW
Introduction to literature review
Literature review is the process of gathering secondary information from books, articles,
journals and many other sources. Main purpose of literature review is to identify the research gap
in previous studies.
Main body
Innovation and technological management in context with retail industry
As per the views of Zhang, Khan, Lee and Salik, 2019, Retail industry uses the
technology is in a vast way and it is helpful for the retail industry in order to administer its
purpose in important way. There are assorted magnitudes in which technology is applied within
retail industry for example monitoring orders, following up of stock, enhancing decision making
and tracking value of products. The retail industry is straightly associated with customers and its
gives the technology with a provision of different positive areas to the retail industry and is
helpful in formulating the businesses and acquiring the success as well. Innovation is defined as
the procedure of an creative idea, method and procedure which is used by the business
organisation for the increment of business performance and productivity. Technology is the
method which is basically used by business organisations in order to make work more simple
and easier.
Benefits of innovation and technology in improvement of business
performance of ASOS
According to Schilling and Shankar, 2019, innovation and technology is utilized within
company so that the development of organisational performance can be made. There are some of
the positive aspects of innovation and technology in improvement of business performance of
ASOS are:
Increased competitiveness: It is one of the benefit of innovation and technology in improving
the business performance of ASOS. This is because increased competitiveness is the benefit
which is assistive in getting rivalry advantage in the market place.
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