Innovative Digital Workspace in Retail Companies: A Study on ASDA

This study investigates the need for innovative digital workspace in retail companies and its impact on business performance. The study focuses on ASDA, one of the biggest British supermarket chains, and explores the ways adopted by ASDA for building an innovative digital workspace and the challenges faced by them. The study includes project planning, literature review, research methodology, data presentation and interpretation, and conclusion and recommendation.

Unit 6 – Managing A
Successful Business Project
(What does an innovative digital
workspace look like?)

Table of Contents
INTRODUCTION...........................................................................................................................3
CHAPTER 1: PROJECT PLANNING............................................................................................4
1.1 Scope: What activities and tasks as defined in the project must be done in order to
make the project a success?......................................................................................................4
1.3 Milestones: Major events or phases in the project...........................................................4
1.4 Initiation, planning and execution: Details of activities to be carried in the project....4
1.5 Gantt Chart:........................................................................................................................6
1.6 Work Breakdown Structure:.............................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................8
2.1 Introduction of literature review...........................................................................................8
2.2 Explain the basic understanding and need of digital workspace within retail companies?. .8
2.3 What are the ways adopted by ASDA for building an innovative digital workspace and its
impact over business performance?............................................................................................9
2.4 What are the challenges faced by ASDA while creating innovative digital workspace?.....9
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................11
CHAPTER 4: FINDINGS AND DISCUSSION (DATA PRESENTATION AND
INTERPRETATION)....................................................................................................................12
4.1 Frequency Distribution Table.............................................................................................12
4.2 Data Interpretation..............................................................................................................13
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................21
5.2 Recommendation................................................................................................................21
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................25
Questionnaire............................................................................................................................25
3 – Project Logbook..................................................................................................................27
4 – Reflective Practice..............................................................................................................28

INTRODUCTION
Background of the topic
A digital workspace refers to a technology framework that manages and controls each
component of a company's IT assets involving data, endpoints and applications. A digital
workspace gives anywhere, anytime, any device access to applications for different users. In the
current business world, workplace transformation refers to business strategy that accommodates
in creating positive environment culture which is directly linked with improving performance of
the whole business (Launer, Çetin and Paliszkiewicz, 2022) . This is one of the practices in the
organisation by which workers and work are aligned with several advanced network and
technology with the motive of improving efficiency (Haydock and Smith, 2019).
The chosen organisation for the existing investigation is ASDA. It is one of the biggest
British supermarket chains. The headquarters of the organisation is located in Leeds, England.
With the emergence of global pandemic COVID-19, this company has also adopted different
strategies to transform their workplace. With the practice of workplace transformation, ASDA
has focused over satisfying their employees as well as customers.
Research aim, objectives and questions
Research Aim:
To investigate the need of innovative digital workspace within retail companies and their
impact over business performance. A study on ASDA
Research Objectives:
 To develop basic understanding and need of digital workspace within retail companies
 To determine the ways adopted by ASDA for building an innovative digital workspace
and its impact over business performance To evaluate the challenges faced by ASDA while creating innovative digital workspace
Research Questions:
 Explain the basic understanding and need of digital workspace within retail companies?
 What are the ways adopted by ASDA for building an innovative digital workspace and its
impact over business performance?
 What are the challenges faced by ASDA while creating innovative digital workspace?

CHAPTER 1: PROJECT PLANNING
1.1 Scope: What activities and tasks as defined in the project must be done in order to
make the project a success?
The following project mainly includes introduction about the selected research topic
which defines the strategic aim and objectives of the present investigation as well as background
and research rationale. Another research activity includes systematic literature review, research
methodology along with the data analysis and interpretation part (Toms, 2019).
Recommendations and conclusion are the two types of activities for finding the end result of the
research.
1.2 Scope of the research
The main scope and purpose of the existing research is quite limited because it has based
on strategic questionnaire and has chosen 30 representatives of the selected organisation. This
also reduces the scope of the complete investigation as primary conclusion is actually based on
the accurate data collected from 30 representatives (Mende and Scott, 2021). This helps in
gathering and interpreting accurate and exact information.
1.3 Milestones: Major events or phases in the project
There are generally two main elements included in the present investigation and are
primarily known as systematic literature review and defined research methodology. Literature
review helps in deriving exact information about the selected topic and this helps in gathering in
depth information. Research methodology uses positivism philosophy and deductive approach as
well as survey strategy and quantitative choice in the type of questionnaire (South, Eriksson and
Levitt, 2018).
1.4 Initiation, planning and execution: Details of activities to be carried in the project
Initiation It is first step of the project in which the
researcher selects the topic, set the aim,
objectives and questions on the selected topic
for generating the research (Stjernholm and
Wennergren Gros, 2020). Development of the
idea helps in making the researcher top ficus

on completing the research.
Planning Other important stage is known as planning
and in this investigator focus on determining
and choosing the right type of research method
and different sources for better collection of
information (Økland, Johansen and Olsson,
2018).
Execution Another important stage is the execution of the
idea in a proper manner in order to collect and
interpret data in the right and accurate manner
(Rasskazova, Mooshammer and Fuchs, 2019).
Questionnaire is formed and information is
gathered from representatives.
Closure This is regarded as the final stage and is
important for manager of the project in
completing the whole research in an effective
manner (Bizzi and Ajemian, 2020). In this, the
manager has used effective time, good quality,
time, communication and several different
elements.

1.5 Gantt Chart:

1.6 Work Breakdown Structure:

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of literature review
Literature review can be defined as an important section in the process of research which
generally consists of secondary information about the selected topic. In this particular section,
the data is gathered from different sources like books, journals, website, and articles and so on in
a more detailed and effective manner.
2.2 Explain the basic understanding and need of digital workspace within retail companies?
As per the view of Meske and Junglas (2021), a digital workspace has considered as the
most important part in an organisation as it helps in developing a positive working culture for
employees where they can work with high confidence and dedication. With the changing market
conditions and situations it is important for the business organisation to adopt advanced
technologies so that employees can work more efficiently and effectively. Digital workspace can
be defined as an integrated technology that is designed to manage and deliver app related
services, desktop and data delivery. It allows employees of the business to access the apps and
data in the real time on any electronic device, from any location, irrespective of the information
collected is stored by cloud services or from the data center. It helps the employees in doing their
work more proficiently and effectively for achieving the predetermined goals and objectives of
the business in the highly competitive business environment. It allows employees to access the
resources of the company and to work in a secure manner from any geographical location by
leveraging any electronic device. There is a need of digital workspace in the company because it
helps in acknowledging the working structure in a better way and also for increasing the working
capability and efficiency of the research employees to gain high growth and huge success in the
business market. It is necessary for the business managers of the retail stores top adopt digital
technology so that they sell and promote their products and services through online portals
(Williams and Schubert, 2018). With the adoption of digital workspace the performance and
productivity of an organisation gets improved and this helps in achieving sustainability in the
market for new and advanced technology. It helps in transforming the experience of employee as
they get more flexible workspace to work which attracts and also results in retaining them for
accomplishing the goals of the business in the competitive market.

2.3 What are the ways adopted by ASDA for building an innovative digital workspace and its
impact over business performance?
As per the view of Hayward (2021), there are different ways that ASDA adopts for
building an innovative digital workspace in the business as it effects the performance and
productivity of the business in an effective manner. These ways are explained as under:
Facilitate collaboration in the company – Facilitating collaboration at the workplace is very
important as it helps in building coordination among the employees of ASDA so that they
can work more efficiently. Investing more in technology is necessary as it helps in
improving the working capability and efficiency of employees to achieve the objective of
the business.
Think different and mobile services– Every organisation is responsible for providing effective
mobile services so that all employees have access to the latest technology adoption
effectively (Bove and Benoit, 2020). With the effective adoption of digital workplace by
ASDA helps in providing employees the facility of work from home so that work more
flexibility by staying at their home for achieving the predetermined business objectives.
Reward and gamify – Using game design in the company is considered as a very useful
technique while engaging employees, supporting challenges of the team and championing
the community (Mendy, 2021). With the workplace transformation in ASDA to fight the
competition in an effective manner so that high growth and success can be attained in an
effective and efficient manner.
Creating a flexible workplace – With the adoption of digital workplace transformation within
ASDA business helps in creating a flexible working environment for the employees a and
this results in increasing their working capacity and efficiency to achieve the desired aims
and objectives. Flexible working environment also helps in boosting the morale and
motivation level of employees towards giving best results and in gaining high profitability in
the competitive business market so that more number of customers gets attracted for buying
products of the company (Ball and MacBryde, 2022).
2.4 What are the challenges faced by ASDA while creating innovative digital workspace?
As per the view of Jones and Comfort (2020), there are different types of challenges that
ASDA faces at the time of creating innovative digital workspace with in the company and for
attaining good image in the minds of customers as well as in the business market. This results in

hampering the growth and success of the company and in reducing the overall profitability as
customers will shift to other competitor companies. The following challenges are defined as
under:
 Disengaged remote employees – With the facility of giving remote work to employees
so that they work with high flexibility and the time whenever they want. Providing
remote working is not easy to handle for the managers of ASDA and this creates
disengagement among employees and managers. It is important for the company to deal
with the employees in an effective manner so that work with the a positive attitude to deal
with the situations (Beer, 2021).
 Resistance to change – It is difficult for ASDA to manage the change because of the
adoption of new technology as it takes time to build employees with the new tools and
methods. It is important for the company to train and develop employees in the right
manner so that adopt to the changing technology and with the workplace environment
(Grant and Oteng-Ababio, 2021). With the adoption of new technology it is more
important to deal with the changes rather that shaping the culture of the organisation.
2.5 Conclusion of literature review
It has been concluded from the above literature review that digital workplace
transformation plays a very crucial role in examining the nature of the company working and in
improving the business operations for increased profitability and growth in the competitive
market of business. This helps the company in improving the working performance and
productivity of employees in achieving the set goals of the business.

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Research Process: It is an activity which helps in identifying the right research
problem and findings methods to collect and analyse information in a systematic way. This has
used Saunders research onion framework for collecting and analysing data (Larshin and
Lishchenko, 2018).
3.2 Research Approach: The approach has two significant sub-parts: inductive and
deductive approach. Researcher has selected deductive approach as it assists in analysing
assembled numerical content. This finds out the efficiency of recorded quantitative information
(Davidavičienė, 2018).
3.3 Research Strategy: There are several strategies in the research which include: action
research, survey, grounded theory, interview etc. Investigator has selected survey as the strategy
to collect numerable and first-hand information directly from the source of content.
3.4 Research methodology and tools: Researcher has used primary and secondary data
collection method. With primary method, investigator has taken out raw information through
questionnaire with apt and developed close-ended questions (Mansell and Huddy, 2018). On the
other hand, with secondary method, investigator has focused on carrying out used information.
The sources selected are: books, newspapers, articles and so on.
Investigator has chosen quantitative research choice so that numerical information can be
assembled and objectives could be easily attained (Viehof and Winner, 2018). Numerical
information helps in making investigation more accurate and relevant.
3.5 Sampling: It is categorised into two types which are: probability and non-probability
sampling. Investigator has selected probability sampling as it facilitates in selecting right number
of responders and it focuses on random sampling (Machado and Davim, eds., 2020). 30
employees are chosen from ASDA to collect data.

CHAPTER 4: FINDINGS AND DISCUSSION (DATA PRESENTATION
AND INTERPRETATION)
4.1 Frequency Distribution Table
Q1) Do you think emergence of global pandemic has given rise to
need of workplace transformation within ASDA?
Frequency
a) Yes 25
b) No 0
c) May be 5
Q2) Do you think innovative workplace transformation is necessary
within ASDA to carry out business operations?
Frequency
a) Yes 24
b) No 3
c) Prefer not to say 3
Q3) As per your perspective, what is the major need of innovative
workplace transformation within ASDA?
Frequency
a) To develop a positive working culture 5
b) To adopt advanced technologies 8
c) To have competitive advantage and edge 6
d) To acknowledge the working structure in a better manner 7
e) To increase working capability and efficiency of employees 4
Q4) As per your perspective, what is the best way adopted by ASDA
to build innovative digital workspace?
Frequency
a) Facilitating collaboration 7
b) Thinking different and mobile services 9
c) Rewarding and gamifying 8

d) Creating flexible workplace 6
Q5) According to your experience with ASDA, what is the impact of
ways adopted by ASDA for building innovative digital workspace on
business operations?
Frequency
a) Positive impact 22
b) Neutral impact 5
c) Negative impact 3
Q6) What is the major benefit gained by ASDA through innovative
digital workspace?
Frequency
a) Continuation of business operations efficiently and effectively 6
b) More engaged and satisfied employees 8
c) Attainment of objectives with innovative ideas 9
d) Mitigation of risk and unpredictable situations 7
Q7) As per your knowledge, what is the major challenge faced by
ASDA while creating innovative digital workspace?
Frequency
a) Resistance to change 9
b) Disengaged remote employees 7
c) More expenditure 9
d) More chaos and miscommunication 5
4.2 Data Interpretation
Q1) Do you think emergence of global pandemic has given rise to
need of workplace transformation within ASDA?
Frequency
a) Yes 25
b) No 0
c) May be 5

a) Yes b) No c) May be
0
5
10
15
20
25
25
0
5
Interpretation: With the above recorded information, it is understood that 25 respondents
have said yes that emergence of global pandemic has given rise to need of workplace
transformation within ASDA because it has helped in carrying out business operations. The other
5 respondents have answered that they are not sure whether global pandemic has given rise to
workplace transformation or not.
Q2) Do you think innovative workplace transformation is necessary
within ASDA to carry out business operations?
Frequency
a) Yes 24
b) No 3
c) Prefer not to say 3

a) Yes b) No c) Prefer not to say
0
5
10
15
20
25
24
3 3
Interpretation: As per the above recorded content, it is analysed that 24 respondents have
said yes that innovative workplace transformation is necessary within ASDA to carry out
business operations. Innovative workplace transformation has provided utilisation of more
advanced technology which helped in reducing inclusion of manpower in the workplace. The
other 3 participants have said no that that innovative workplace transformation is not necessary
because there are also other important elements that play important role in carrying out business
operations. The rest 3 responders have said that they do not want to answer this particular
question.
Q3) As per your perspective, what is the major need of innovative
workplace transformation within ASDA?
Frequency
a) To develop a positive working culture 5
b) To adopt advanced technologies 8
c) To have competitive advantage and edge 6
d) To acknowledge the working structure in a better manner 7
e) To increase working capability and efficiency of employees 4

0
2
4
6
8 5
8
6 7
4
Interpretation: As per the above data, it is carried out that 8 respondents have said that
the major need of innovative workplace transformation within ASDA is adopting advanced
technologies. With the help of advanced technologies, the efficiency and effectiveness of the
whole organisation get increased. Another 7 responders have said that acknowledging working
structure in better manner is the other need because it gives each step that every employee need
to put for attaining company's objectives.
Q4) As per your perspective, what is the best way adopted by ASDA to
build innovative digital workspace?
Frequency
a) Facilitating collaboration 7
b) Thinking different and mobile services 9
c) Rewarding and gamifying 8
d) Creating flexible workplace 6

a) Facilitating collaboration
b) Thinking different and mobile services
c) Rewarding and gamifying
d) Creating flexible workplace
0
1
2
3
4
5
6
7
8
9
7
9
8
6
Interpretation: With the above shown data, it is developed that 9 respondents have
answered that thinking different and mobile services is the best way adopted by ASDA for
building innovative digital workspace. With this speed of operating and working has increased
and ultimately assisted in attaining company's objectives. Another 8 responders have said that
rewarding and gamifying is the other best way because it helps in increasing engagement level of
employees towards their assigned roles and responsibilities.
Q5) According to your experience with ASDA, what is the impact of
ways adopted by ASDA for building innovative digital workspace on
business operations?
Frequency
a) Positive impact 22
b) Neutral impact 5
c) Negative impact 3

a) Positive impact b) Neutral impact c) Negative impact
0
5
10
15
20
25 22
5
3
Interpretation: As per the above data, it is analysed that 22 respondents have said that
there is positive impact of ways adopted by ASDA for building innovative digital workspace on
business operations. The other 5 respondents have said that there is neutral impact because it has
not created any greater advantages and disadvantages.
Q6) What is the major benefit gained by ASDA through innovative
digital workspace?
Frequency
a) Continuation of business operations efficiently and effectively 6
b) More engaged and satisfied employees 8
c) Attainment of objectives with innovative ideas 9
d) Mitigation of risk and unpredictable situations 7

0
2
4
6
8 6
8 9
7
Interpretation: With the above provided graph, it is interpreted that 9 respondents have
answered that more engaged and satisfied employees is the major benefit experienced by
company with innovative digital workspace. More number of skilled employees think differently
about completing their assigned activities. The other 8 respondents have respondents more
engaged and satisfied is the other benefit because employee take more participation in the
decision making procedure of the organisation.
Q7) As per your knowledge, what is the major challenge faced by
ASDA while creating innovative digital workspace?
Frequency
a) Resistance to change 9
b) Disengaged remote employees 7
c) More expenditure 9
d) More chaos and miscommunication 5

a) Resistance to change
b) Disengaged remote employees
c) More expenditure
d) More chaos and miscommunication
0
1
2
3
4
5
6
7
8
9
9
7
9
5
Interpretation: According to the provided tabular form, it is interpreted that 9
respondents have said that resistance to change is one of the major challenges for company while
creating innovative digital workspace because employees were not ready to accept change. The
other 9 participants have said that more expenditure is another challenge because they have
pressure of adopting new and advanced technologies. The other 7 participants have responded
that disengaged remote employees is the other challenge because they do not feel connected with
the company's goals and objectives.

CHAPTER 5: CONCLUSION AND RECOMMENDATION
5.1Conclusion
It has been concluded from the above collected data that transforming the workplace is
very crucial and important for the company because it helps in attaining the predetermined goals
and objectives of business in the rapidly changing competitive business environment. It is
necessary for the organisation to implement advanced technological changes so that the work can
be done in a smooth manner and in improving the reliability and performance of the operations
of the business. Digital transformation generally enables the company in enhancing the working
capacity of their workforce, in enhancing the customer loyalty and value, managing and
mitigating the value of risk and attaining growth linked opportunities. This also helps in
increasing their working capacity and efficiency to work hard with high dedication and
confidence to gain high success in the business market. It has also been analysed that it also
helps in increasing the level of skills and knowledge of employees in order to make them feel
important and valuable for achieving the set goals and objectives of the business. When
workplace is transformed it generally brings new ideas, changes and innovation in the work so
that it can achieve new high growth and success in the competitive business market and in
increasing the analytical skills of the employees. Thus, it is essential for the company to adopt to
new and advanced technology so that work can be completed in the given period of time and also
in engaging the employees within the activities of the business for long time period.
5.2 Recommendation
Changing the workplace environment is beneficial for the company as it helps in
developing a positive working environment where employee feel motivated and efficient in
achieving the predetermined goals of the business. There are several recommendations that
company must consider and defined as follows:
Investing more digital platform – It is recommended to the company that they must
focus on investing in digital platform adoption because this will help in increasing the value
among customers and employees both. This requires training to employees and also need support
from the senior members for the employees so that they also adapt themselves with the changing
scenario.

Create an effective leadership team – Change in the leadership team will help the
company in training the employees for effective productivity and in gaining more share in the
market so that high growth and success can be achieved. It is the main responsibility of the
leader to assist and guide their employees in the right manner so that their working capability and
efficiency can be improved for better quality and workspace.
It is important for the company to adopt these changes and adapt itself with the new
market conditions in order to gain high competitive advantage over other competitor companies
existing in the business market.

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pp.758-773.
Beer, M., 2021. Reflections: Towards a normative and actionable theory of planned
organizational change and development. Journal of Change Management, 21(1), pp.14-
29.
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perspective. Journal of Neurophysiology, 124(6), pp.1815-1823.
Bove, L.L. and Benoit, S., 2020. Restrict, clean and protect: signaling consumer safety during the
pandemic and beyond. Journal of Service Management.
Davidavičienė, V., 2018. Research Methodology: An Introduction. In Modernizing the
Academic Teaching and Research Environment (pp. 1-23). Springer, Cham.
Grant, R. and Oteng-Ababio, M., 2021. Formalising E-waste in Ghana: An emerging landscape
of fragmentation and enduring barriers. Development Southern Africa, 38(1), pp.73-86.
Haydock, J. and Smith, T., 2019. No magic dust: The relationship between the national and local
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Jones, P. and Comfort, D., 2020. Customer Engagement: Storytelling and the UK's Leading
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science, 138, pp.478-485.

APPENDIX
Questionnaire
Q1) Do you think emergence of global pandemic has given rise to need of workplace
transformation within ASDA?
a) Yes
b) No
c) May be
Q2) Do you think innovative workplace transformation is necessary within ASDA to carry out
business operations?
a) Yes
b) No
c) Prefer not to say
Q3) As per your perspective, what is the major need of innovative workplace transformation
within ASDA?
a) To develop a positive working culture
b) To adopt advanced technologies
c) To have competitive advantage and edge
d) To acknowledge the working structure in a better manner
e) To increase working capability and efficiency of employees
Q4) As per your perspective, what is the best way adopted by ASDA to build innovative digital
workspace?
a) Facilitating collaboration
b) Thinking different and mobile services
c) Rewarding and gamifying
d) Creating flexible workplace
Q5) According to your experience with ASDA, what is the impact of ways adopted by ASDA
for building innovative digital workspace on business operations?
a) Positive impact
b) Neutral impact
c) Negative impact

Q6) What is the major benefit gained by ASDA through innovative digital workspace?
a) Continuation of business operations efficiently and effectively
b) More engaged and satisfied employees
c) Attainment of objectives with innovative ideas
d) Mitigation of risk and unpredictable situations
Q7) As per your knowledge, what is the major challenge faced by ASDA while creating
innovative digital workspace?
a) Resistance to change
b) Disengaged remote employees
c) More expenditure
d) More chaos and miscommunication

3 – Project Logbook
Project Logbook
Logbook Entry 1 Date:
[Logbook 1 entry should be completed after week 1 or 2 of the Project start date.]
What problems you have encountered, and what steps taken to address them?
I have come through many challenges which include managing time to complete
activities. I have taken assistance of Gantt chart to manage time.
Logbook Entry 2 Date:
[Logbook 2 entry should be completed in the middle of the Project.]
What problems you have encountered, and what steps taken to address them?
The other challenge faced by me was choosing apt research method to collect and
analyse data. I have used framework of Saunders research onion to know about
methods.
Logbook Entry 3 Date:
[Logbook 3 entry should be completed towards the end of the Project.]
What problems you have encountered, and what steps taken to address them?
The other problem was faced by me was interacting with people to gather great
information from them. I have joined communication skill classes to improve.

4 – Reflective Practice
Performance Review
What did you aim to achieve through your work?
To investigate the need of innovative digital workspace within retail companies and
their impact over business performance. A study on ASDA
Did your work succeed in achieving your aims? How do you know? Specifically, please
outline any evaluation and assessment undertaken.
Yes, I have gained success in the project because I have met each research objective and
addressed each research question.
What aspects of your development process do you think worked well and why? Evaluate
all aspects of the project (e.g. initial research, concept development, development
process, presentation, etc.) from a range of perspectives.
Gantt chart was one of the best development process and worked well in the existing case.
It has helped in completing each activity in a timely manner.
What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
I have faced issue in managing time to conduct each activity and task. The other problem
was selecting right method to collect data.
What did you learn from undertaking the project?
With this study I have learnt that workplace transformation is essential for gaining
competitive advantage and edge.
What are the strengths and weaknesses of your process that you have identified?
I have come through my certain strengths which are:
Great interaction skill
Problem solving skill

Time management skill
I have also come through my certain weaknesses which are:
Lack of patience
Lack of knowledge related to research methods
How could your process improve for the future?
I learnt that managing time is essential to improve the future.