Input, Process and Output of Decision Making Process

Running Head: INPUT, PROCESS AND OUTPUT OF DECISION MAKING PROCESS 1
Input, Process and Output of Decision Making Process
Student’s Name:
University Affiliation:
Date:

INPUT, PROCESS AND OUTPUT OF DECISION MAKING PROCESS 2
Input, Process and Output of Decision Making Process
Decision making refers to choosing of a given action from many available choices. The
decision making process is comprised of input, process and output factors. The input factors
refers to external forces which influences the consumer. They include the 4ps of marketing
namely; product, promotion, price and place. They also include socio-cultural environment
factors such as; family, social class, informal sources, non-commercial sources, subculture and
culture. The input factors are the influential things or what goes through the mind of consumer
while making a decision to make purchase (J W Payne, 1991).
The decision making process refers to the pre-purchase search. They also include
psychological factors namely; motivation, attitudes, learning, personality, perception and
experience. This stage entails need recognition, pre-purchase search and evaluation of
alternatives. The consumer decision making is comprised of five stages namely: Problem
recognition; the need to buy a product , Information search; gaining knowledge of the product,
Evaluation and alternatives; the products which can satisfy the need are evaluated, Purchase
action; actual purchase is made and Post purchase behavior; the feeling of the consumer after
using the product.
The output refers to the stage where a consumer decides to either buy the product or not.
Additionally, they may decide to take the product for trial or make the purchase instantly
(Mostert, 2018). I recently made a decision to buy a new phone. I felt that I needed a new
android phone that could accommodate the digital features and allow me fit in the digital world.
This would allow me attain a particular social class and keep up with my peers too. After a
research, I decided to settle for a Samsung brand. I then narrowed down on my budget and