Assignment on Types of Qualitative Analysis

INSTRUCTIONS & REQUIREMENTS
Please read the instructions below. Failure to comply with the instructions will result
in a penalty ranging from 5% to 100% of the grade
1. Use this document as a template for your response. In other words, type your
student information and your answers into the document.
2. Individual article review consists of three (3) compulsory questions. Please answer
ALL the questions. Marks allocated to each question have been specified in the
bracket following the question.
3. Students must critically evaluate the appropriateness of the design methodology
proposed in the manuscript titled: “Halal-friendly hotels: impact of halal-friendly
attributes on guest purchase behaviors in the Thailand hotel industry.”
4. Please use Times New Roman, font size 12 and a line spacing of 1.5
5. The maximum length of this Individual Assignment is 10 pages (including
everything and the cover pages as well). [There will be a 10% penalty for excess
length].
6. References: You should cite all external sources in your text by using APA 6th
Edition format. It is a good idea to start your references section at the beginning of
the writing process and add to it as you go along. It will be a tedious and time-
consuming task if left until you have completed the main body of the text. If you do
leave it until the end, the time spent on compiling the reference section is time that
would have been better spent on checking and amending your report.
Important Note: You have to create a fully automatic bibliography list. ONLY a
fully automatic bibliography list is acceptable. The references should be in APA
Style using Microsoft Word (for more details see attached file below) or Mendeley
(https://www.mendeley.com/) .
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INDIVIDUAL ARTICLE REVIEW: QUESTIONS
Analyze and evaluate the research methodology followed by the authors in the
manuscript titled: “Halal-friendly hotels: impact of halal-friendly attributes on guest
purchase behaviors in the Thailand hotel industry.” More specifically, you would need
to answer the following questions:
Question 1 (CLO 2)
What type of qualitative analysis was adopted by the researchers? Is the appropriate?
Justify your answer by comparing with other qualitative techniques, which have been
used by other peer-reviewed papers published in similar journals (i.e., Tourism, Leisure
and Hospitality Management) listed in ABS and ABDC list. (5 points).
Answer 1
The qualitative analysis can be essentially described as a subjective judgment which is
based on the non-quantifiable information and comprises of aspects like the use of
management expertise, industry cycles, research strength and the development of the
labor relations (Kumar, 2019). In association with this, it can be stated critical to
mention that the qualitative analysis deals with the intangible, inexact concerns which
belong to the experiential realm rather than something which is quantitative or
mathematical in nature. In consideration with this, this approach tends to lend the kind
of intelligence which artificial intelligence lacks and is mainly associated with the
thinking of the different individuals, their trustworthiness and approaches (Ali, Amin,
& Cobanoglu, 2016). These aspects are impossible to capture with numerical inputs
and are hence, described qualitatively.
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Hence, with relation to the qualitative approach as used in this research, the different
researchers undertook an approach whereby they interviewed certain Muslim
individuals who were asked about their perception of a Halal Hotel and what kind of
parameters did they approach to be correct. In consideration to this, it can be effectively
mentioned that, this approach of the qualitative analysis can be deemed to be correct as
it helped in identifying the different factors, the use of which would assist in achieving
the various research goals as well as objectives. In association with this, the qualitative
approach as used in the study identified the different variables as present, made the
analysis on the same and was able to find out the different requirements of the different
individuals when the prefer Halal hotel (Jeaheng, Al-Ansi, & Han, 2019). The various
attributes which were identified in the study through the interview of the participants
were the Halal food and beverages, Room facilities, Prayer facilities, the medium
privacy perceive and the Entertainment and Recreation aspects along with service
quality (Mackey & Gass, 2015). The data was collected from 12 interviewees, the
findings were categorized into necessary elements and the preferable elements which
have a tendency to impress the customers. A set of 41 attributed were identified which
greatly contributed to the study. In consideration of this, it can be effectively mentioned
that, the qualitative method undertaken in this research is rather appropriate and has
assisted in achieving the organizational goals in the right manner.
Yang Yang Jiang, Haywantee Ramkissoon & Felix Mavondo (2015): Destination
Marketing and Visitor Experiences: The Development of a Conceptual
Framework, Journal of Hospitality Marketing & Management, DOI:
10.1080/19368623.2016.1087358
TRESIDDER, Richard (2015). Experiences Marketing: A Cultural Philosophy for
Contemporary Hospitality Marketing Studies. Journal of Hospitality Marketing
and Management, 24 (7), 708-726.
The other articles which have been made use of for the comparison have made
use of associated qualitative as well as quantitative methods (TRESIDDER, 2015).
Using the qualitative methods, two of the papers made use of the secondary qualitative
analysis to undertake the initiative. In association with this, it can be critically
mentioned that the study has undertaken to use secondary information and made an
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