Event Design and Management

This assignment delves into the crucial role of event design in achieving a successful outcome. It highlights how well-planned design facilitates the effective execution of activities, contributes to achieving set objectives, and ultimately enhances the overall efficiency of the event.

EVENT
Designing

Table of Contents
INTRODUCTION...........................................................................................................................1
Background and scope of event..................................................................................................1
Objectives ...................................................................................................................................2
Catering design ...........................................................................................................................2
Entertainment Design..................................................................................................................3
Environment design ...................................................................................................................3
Production Design.......................................................................................................................3
Content design ............................................................................................................................4
Theme design .............................................................................................................................4
Program design ...........................................................................................................................5
Budgetary information ...............................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
An event usually takes place at a determinable time and place. The events mainly occur
with or without involvement of human agents(January and Murray, 2014. ). Each year in the UK
there are many events that occurs such as musical events, charitable event etc. The most well—
known events is the musical events that takes place in London. In this report being the event
designer of the musical festival and new event that is wireless musical festival in London will be
planned.
The scope and background of the wireless music festivals will be discussed in this report.
This report will also set the objectives for this event. The activities that will be there in this event
and its environment design, theme design etc will also be discussed in this report.
Background and scope of event
Background
The process of creation, conceptual development and staging of an event by making
using of principle and techniques of events is known as events design. The positive and
meaningful experience to the customers is being given by the event design. The role of event
designer in this event design is to coordinate, plan, organize the event. All the logistics of an
event from transportation and catering to venue and decor is being managed by event designer.
In order to make the events successful the even designing will link the objective and
vision with the event themes which is incredibly important. For the wireless musical event that
will be taking place in London the wow factor will be provided by the event designing. The
planning of all the activities that will be there in this event will be done from before. So, in a way
for the success of any event an important role is being played by the event designing. The better
experience to the customers will be given through event designing and the catering , environment
etc will be managed by the event designer. The industry of vents is a huge industry as there are
multiple shows and event that a re taking place on a regular basis. The musical festival are liked
by most of the pole who are staying over there and also tourist from across the globe visit
especially for the event that is held at London (Kim and Feamster, 2013).
Scope
The wireless musical event will be hosted in London in which pop dance and urban
Dance festival will be hosted. In this event the popular names such as Drake, Rihanna and many
others have being host. At Finsbury Park Endymion Road London N4 UK this event will be held
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and the audience who will be attending this event will be given all sort of entertainment that they
are looking for. This wireless musical event will be held at 15th April 2018.In this musical event
the audience will be able to meet their favourite celebrities such as Simon Cowell and Chase as
the show will be hosted by them. Both online and offline mode will be sued in order to sell out
the tickets of this musical event. By clicking on the event site that is wireless musical event the
audiences can book the tickers online and also by visiting the office at address, 22 Baker Street
London United Kingdom W1U 3BW the audiences who are interested in this event can purchase
the tickets through offline mode. The cost of the tickets will be kept neither high nor low.
Keeping in mind the target audience the cost of the tickets will be there. In this event the bands
that are preferred by the people will be performing and mostly thee will be pop song and rock
songs. To the audience all the facilities related to food, toilet, drinks etc will be given. For this
musical night the time that is set is 1 pm-11am. To the audiences all sort of entertainment will be
given (McDermott and Hodi, 2015).
Objectives
 To provide the audiences with best experience with musical event that is organized
 To offer the people with a type of music which is preferred by them
 To examine all the needs of the customers while designing event
 To target youngsters and tourist for this wireless muscle event in order to gain more
profit
 To make sure that as per the estimated budget the designing of event is being done
Catering design
In order to make the wireless musical event successful all the details of the catering
design will be reviewed. By keeping in mind the target audiences the catering menu and planning
process will be designed. The research will be done by event designers before setting the menu
for this event. They will find out the needs, wants of the target audiences by making use of social
media sites, interest etc and based on that catering menu will be discussed. Also, the budget will
also be kept in mind while making the catering design. In the catering designing the quality of
the food will be good and also various Italian ,Mexican etc will be there as from across the globe
the audiences may come to be the part of this musical event. The various energy drinks will also
be there in the catering menu to provide them with some energy if they get tired in this wireless
musical event (January and Murray, 2014. ). All sort of food arrangement from pasta to deserts
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etc will be there for the audiences and also for the people who are diet conscious the healthy food
items such as grains, fruits etc will also be there. And also by the catering team the best service
will be given.
Entertainment Design
In the wireless muscle events that is taking place in the UK on 15th April 2018 the various
activities that is related to entertainment will be taking place. By the celebrities all type of music
such as rock, pop, urban etc will be played. By some well-known celebrity so this event will be
hosted such as Simon Cowell and chase. The best experience will be given to the audiences as
the artist will be performing to some songs that are preferred or liked by them. The catering
design will also be done keeping in mind the target audiences so that they can come for this
event and enjoy the lavishing foods while listening to some of their favourite artist. The famous
bands such as the Beatles, Pink Floyd and The clash will be performing in this wireless muscle
event.
Environment design
The location that is being selected for this event is Finsbury Park Endymion Road
London N4 UK. This is being chosen for this event because firstly the size of this park is wide
and it is also expected that this event will be attended by the large number of audiences.
In order to change the environment of this location the lightening will be done. To create the
environment of this musical event happening the up-lightening and other speciality lighting will
be used. For the audiences the immersive and memorable experiences will be created. The
lightening and graphs will be sued in order to decorate the stage. The CCTV camera will also be
there to keep an eye whether all the activities is done as per the plan or not and also this camera
will help to find out if anything wrong or illegal is being done by anyone in this event. The
tables, chairs arrangement will also be there so that the guest who will be arriving for this event
can take rest for some time in case they are tired of standing(Event design and décor, 2017 ).
Production Design
In this the visual look of the wireless musical events will be decided. The latest audio,
visual, design and styling solution will be used in this event in order to make it a successful one.
The render to reality principal will be used in order to design the stages. The latest rendering
software will be used in stage designing that will look exactly same in real life. In order to fulfil
the needs of the stage the in-house designers have a creativity and experience to design a tailored
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stage. The 3 D projection, motion graphics and digital banners etc will be used in order to
transform the stage into something visually spectacular. In order to enhance the theme and
ambiance the production design could be beneficial for event. The best audio and visual
equipment will be sued for this event and also the element such as sound, stage design,
lightening and special effects such as laser shows, balloon drops etc will be included in
production design.
Content design
For this wireless musical event the content will be created in a manner that will motivate
people to attend this event. The blogs, social media sites such as Facebook, twitter etc will be
used in order to make people aware about this event that will be held in the UK. All the details
about this event will be given to the audiences through the content that will be posted on social
medial sites or blogs. The main goals of this content will be to increase the number of audiences
for this event. Prior to the event the content will be planned so that to make use that key
moments are not missed in the content. The place, time, date, activities to be held, celebrities for
the event etc will be mentioned in the content design to develop positive experience among the
audience regarding this event(Najjar and Najarian, 2014. ).
Theme design
In this event no such tradition them will be followed as it is musical events where the
performance will be given by the well-known bands so the pop music and urban music etc them
will be followed and also the rock music will also be there. The western them will be there for
this musical night all the audiences who will be coming will be in the western attire. And all the
managing regarding this event will be done in this way only. This theme is being selected for this
wireless musical vent because as the target audience is the youngsters so this type of theme is
especially liked and preferred by them.
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Program design
The designing of the resources, people, equipment and procedures need to be done in order to
make this event successful (Jagadish and Shahabi, 2014). In order to design the program there
are 4 stages that need to be followed. They are as follows-:
1. Initiating the events
2. Planning the event
3. Executing the events
4. Closing down the event
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Stages Description Duration
Event
initializati
on
The activities that are related to size,
scope and complexity of the event will
be discussed in order to support the later
activities of the project. The procedures
will also be established in this stage to
support the activities at a later stage. All
the activities that will be there in this
vent will be discussed in the scope of
event. The size of audience that will be
targeted by this vent will be discussed
in this phase. In this event the size of
audience will be medium.
In order to discuss this phase the time of
Week 1 will be required
Planning
the event
All the work related to the event will be
discussed in this phase. The accurate
and concrete task or activities that is
needed to complete each activity will be
defied. The plan will be made regrading
the bands who will be performing in the
musical event and also the discussion
will be held regarding the celebrities
that will host the show(Homburg,
Vollmayr and Hahn, 2014).
In this the catering design will also be
planned about the food item and drinks
that need to be kept in the event.
In this the planning of the cost of the
tickers, the entry point and venue etc
will also be done. All the activities that
need to be there in this event will be
As the entire event will be depend on
the planning so it will take around 10-15
days.
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planned in this stage. During this stage
the activities such as risk that is
associated with the event will also be
recognized and assessed. The 3
resources will be need in order to plan
out this event. These resources are as
follows-:
Human resource – In order to plan the
activities and manage the event the staff
will be required. The more staff need to
be recruited for it.
Material or equipment – For this event
the various material such as lights,
sound system and many others will be
required.
Financial- The investors will also be
required that will be investing in this
event. By the investors all the financial
requirement regarding this event will be
fulfilled. The experts need to be
consulted fort eh big event. Some cost
that can be there for this event is capital
cost, operational cost, staffing cost etc.
Time – The time will be required in
order to plan out things for this
event(Beyer-Westendorf and Tittl,
2014).
Execution
of the
event
A plan will be made in this stage to put
it to action. The progress of the event
will be monitored against the baseline
of the project and during this stage the
As all the tasks need to be monitored so
it will need around 5-6 days. The
monitoring will be done in order to see
whether the event is progressing as per
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workbook related to the event will also
be maintained.
the plan or not.
Closing
the event
The event will com to an end in this
stage. It is also an important stage as
until it is closed the event will not get
complete.
In 8-9 days this will be done and before
coming to this stage all the other
activities will be executed.
Budgetary information
In order to ensure that as per the budget the event is designed the budget of the event
need to be made (Andersson and Lundberg, 2013). The estimated budget for this event is as
follows-:
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Items Estimated price
Idea for launch of event
 Marketing focus of the event
 objective and strategy of event
 Promotion and communication plan
 The team of operation and management
 dates and venues
 Budget estimation
 sources of funding
$6000.00
Preparation
 Charge of bands
 Promotional material
 Communicating materials
 Finance, fund and management system
$20,000.00
Implementation
 Registration and allocation of stand
 All the premises' and services checking
 Customer-information services
 Briefing of staff
 Management and logistic
administration
 Evaluation of results
 Post-event communication
$ 30,000.00
Total estimated budget for the event $56,000.00
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CONCLUSION
Thus summing up the above report it can be concluded that for the success of any event
an essential role is being played by vents deign as based on this deign the activities and work will
be done in the event. It helps to achieve the goals and objectives that is being set for the event in
an easy and efficient way.
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REFERENCES
Books and journals
Andersson, T.D. and Lundberg, E., 2013. Commensurability and sustainability: Triple impact
assessments of a tourism event. Tourism Management. 37. pp.99-109.
Beyer-Westendorf, J. and Tittl, L., 2014. Rates, management, and outcome of rivaroxaban
bleeding in daily care: results from the Dresden NOAC registry. Blood. 124(6). pp.955-
962.
Homburg, C., Vollmayr, J. and Hahn, A., 2014. Firm value creation through major channel
expansions: evidence from an event study in the United States, Germany, and
China. Journal of Marketing. 78(3). pp.38-61.
Jagadish, H.V. and Shahabi, C., 2014. Big data and its technical challenges. Communications of
the ACM. 57(7). pp.86-94.
January, C.T. and Murray, K.T., 2014. 2014 AHA/ACC/HRS guideline for the management of
patients with atrial fibrillation: executive summary: a report of the American College of
Cardiology/American Heart Association Task Force on practice guidelines and the Heart
Rhythm Society. J Am Coll Cardiol. 64(21). pp.2246-2280.
Kim, H. and Feamster, N., 2013. Improving network management with software defined
networking. IEEE Communications Magazine. 51(2). pp.114-119.
McDermott, D.F. and Hodi, F.S., 2015. Survival, durable response, and long-term safety in
patients with previously treated advanced renal cell carcinoma receiving
nivolumab. Journal of Clinical Oncology. 33(18). pp.2013-2020.
Najjar, S.S. and Najarian, K.B., 2014. An analysis of pump thrombus events in patients in the
HeartWare ADVANCE bridge to transplant and continued access protocol trial. The
Journal of Heart and Lung Transplantation. 33(1). pp.23-34.
Online
Event design and decor. 2017. [Online] <https://www.slideshare.net/rlabsza/events-management-
events-design-decor/>
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