Integrated Capstone Project Assignment PDF
Added on 2021-06-18
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INTEGRATED CAPSTONE PROJECT2Executive summaryThis reports focuses on the analysis of the business practices carried out at the Carmelite monks.It explains their popularity and overall practices. The company is under investigation isrenowned for selling and roasting gourmet coffee using a brand name as Mystic Monk Coffee.The report identifies and provides analysis of the Strategy used by the company to attain thesuccess that it enjoys. The report provides a detailed analysis of the organizational strategy andhow its major target are the catholic population in the United States of America. The report alsoexplains the various problems and challenges which face the Mystic Monk coffee firm. It alsoexplains the strengths and privileges which the firm enjoys in the process of production andmarketing of its coffee products. The reports concludes by providing recommendations for thefirm to undertake to enjoy better performance.
INTEGRATED CAPSTONE PROJECT3Table ContentsSection 2: Mystic Monk Coffee and Profit sharing within the coffee industry...............................4Background of the Company and area.............................................................................................4Strategy............................................................................................................................................5SECTION 3. Issues/ Problems that are analyzed............................................................................5The challenges which are faced by Mystic Monk Coffee firm.......................................................6Section 4: Analysis of the identified issues.....................................................................................7Section 5: Some of the Recommendations......................................................................................8Section 6: Career Planning..............................................................................................................9Some of the factors considered when expanding the Business.....................................................10
INTEGRATED CAPSTONE PROJECT4Section 2: Mystic Monk Coffee and Profit sharing within the coffee industry.Background of the Company and area.The Carmelite monks are popular for selling and roasting gourmet coffee using a brandname as Mystic Monk Coffee (Carmelite Monks, 2017). The Production Company and brand isphysically located in Powell, Wyoming on 31 Road Afw, Powell, WY 82435, USA. They can aswell as be contacted on +1 877-751-6377. In Wyoming (mountain valley), a group of CarmeliteMonks decided to find a way of benefitting and supporting their community which was growing.Through prayer and discernment this small group were inspired to start selling coffee beansonline as well as roasting it. Mystic coffee was founded in the year of 2007, this was after thefirst some samples were roasted in the monastery Kitchen using cast-iron skillet. The companyhad small beginnings, it produces better quality coffee products that are sold online so as toincrease market potential. There are currently over 13 Carmelite monks who are residing in thatplace and these are prayerful, worshippers, and have dedicated themselves to silence life. Therewere inquires which were made by different groups of individuals requesting to join them asmonks and also participate in the production of coffee but space was a limiting factor. Becauseof requests made other people, there rose a need for expansion and shifting to a larger area. Theneed for expansion was suggested by Father Daniel Mary a leader of these Monks (Dale, 2008).This decision was to be implemented through purchasing 496 acre of land that has a ranch andsome buildings. The cost of purchasing the land was approximated to $8.9 million dollars whichbecome an obstacle to the monks and their production plant. Therefore the money for obtaining
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