Integrated Capstone Project for Mystic Monk Coffee

Running head: INTEGRATED CAPSTONE PROJECT
Integrated Capstone Project
(Mystic Monk Coffee)
Name of the student:
Name of the university:
Author Note

INTEGRATED CAPSTONE PROJECT
Executive summary
In the following report the integrated business project for Mystic Monk Coffee is analyzed. The
study demonstrates background of the organization along with its challenges that are to be
investigated. An in-depth analysis is made for the disciplinary knowledge and skills learnt. Various
recommendations are suggests. At last a plan for the future research is reported in this study.

INTEGRATED CAPSTONE PROJECT
Table of Contents
1. Introduction:......................................................................................................................................2
2. Background of the company:.............................................................................................................2
3. Issues and problems of the company.................................................................................................3
4. Detailed analysis of the identified issues:..........................................................................................5
5. Recommend solutions:.....................................................................................................................10
6. Scopes of future study:....................................................................................................................12
7. Conclusion:......................................................................................................................................13
8. References:......................................................................................................................................15

1INTEGRATED CAPSTONE PROJECT
1. Introduction:
In this study the challenges and problems of the organization Mystic monk coffee is
examined. A detailed discussion of the background of the company is provided. The issues and
problems related to the company are stated after conducting a thorough analysis. The identified
issues are then analyzed to understand the issues related to the company.
2. Background of the company:
A small section of some Carmelite monks was searching for some methods of supporting the
growth of their community. The monks finally decided to roast coffee and start marketing the beans
on the online platform. It is considered that the roasting of the first samples were executed on a
skillet of cast iron in the kitchen of the monastery and around 2007, the company gained recognition.
From the beginning, several drinkers of gourmet coffee have been relishing the delicious and smooth
taste of the coffee of Mystic Monk (Kerzner and Kerzner 2017). It is considered that majority of the
customers become regular consumers of Mystic Monk Coffee and in the present times, around 85%
of all orders are considered to be from the regular consumers. The feature of the company to keep
the customers interested is achieved by implementing perfection in all the products and each bean of
coffee has been roasted with care (Harrison and Lock 2017). Additionally, with the help of several
positive review of customers, the rating of the coffee roast of the company has been achieved growth
by CoffeeReview.com of Kenneth Davids. Until date, mostly 25 of the gourmet coffees have
achieved 90 points or higher ratings. The vision of the Father Daniel Mary is majorly focussed on
the Mystic monk coffee. The approach is for expansion of the monastery in Clark.