This report discusses the issues and problems faced by Mystic Monk Coffee, including management and strategic planning, product selection, creating an appealing environment, generating targeted traffic, and engaging with subscribers. The report also provides a detailed analysis of the identified issues and suggests the use of the 4P marketing model to address them.

Integrated Capstone Project

Unit outline for BUS301 - Integrated Capstone Project.

Mystic Monk Coffee's challenges: management, strategy, product selection, environment, traffic, and subscriber engagement.

Issues and Problems of Mystic Monk Coffee: An Integrated Capstone Project

This report analyzes the integrated business project for Mystic Monk Coffee, including background, challenges, and recommendations. It also includes a plan for future research. The identified issues include management and strategic planning, lack of proper advertisement, selection of correct products for selling, creating an appealing environment for customers, generating targeted traffic, apprehending quality leads, and implementing profitable long-term growth plans. The report suggests using the 4P marketing model to develop components of marketing mixtures.

Hartpury University and Hartpury College

Leadership Management

Integrated Capstone Project for Mystic Monk Coffee

This study focuses on the strategic development, management, and operations of Mystic Monk Coffee. It includes internal and external analysis, SWOT analysis, and business and functional level strategies.

Business Development

Marketing

Languages and Culture

Environmental Science

Strategic Management of Mystic Monk Coffee

Finance

Mystic Coffee - Case Analysis

Principles of Marketing

Ohio State University

Professional Development

Religion

Integrated Capstone Project Assignment PDF

This report provides a brief discussion about Mystic Monk Coffee, its objectives, SWOT analysis, and business-level strategy. It also includes an analysis of internal strengths and weaknesses, external threats and opportunities, and recommendations for enhancing the business.

Mystic Monk Coffee: Case Study and Analysis

Mystic Monk Coffee is a small coffee shop operated by Carmelite Monastery. They provide high-quality coffee made with fair trade Arabica beans, offering a unique taste that attracts coffee drinkers. Their mission is to enhance the taste of coffee and reach the US Catholic population. Their vision is to expand their business and fulfill their goals by selling more coffee products.

Issues and Problems of Mystic Monk Coffee: An Integrated Capstone Project

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Strategic Management of Mystic Monk Coffeelg...

Mystic Coffee - Case Analysislg...

Integrated Capstone Project Assignment PDFlg...

Mystic Monk Coffee: Case Study and Analysislg...

Mystic Monk Coffee: A Unique Taste of Coffee from Carmelite Monasterylg...

Integrated Capstone Project for Mystic Monk Coffee

Strategic Management of Mystic Monk Coffee

Mystic Coffee - Case Analysis

Integrated Capstone Project Assignment PDF

Mystic Monk Coffee: Case Study and Analysis

Mystic Monk Coffee: A Unique Taste of Coffee from Carmelite Monastery