Mystic Monk Coffee: A Unique Taste of Coffee from Carmelite Monastery

Mystic Monk Coffee

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General background of Mystic Monk Coffee
Mystic Monk Coffee is a small coffee shop that is operated by Carmelite Monastery, and
it was established by Father Daniel Marry. The company was founded in 2007 by the Carmelite
monks who are situated in the mountain valley of Wyoming (Mystic Monk Coffee, 2019). From
this mountain valley, monks collected the coffee beans and sold it through online platform. Later
on, after the launching of the firm, they started roasting the coffee beans that influenced the
coffee drinkers to enjoy a smooth and delicious taste of the coffee. Currently, the firm is
considered to be the best online coffee center throughout the Wyoming area. Also, it is noticed
that most of the consumers become are addicted by the taste and quality of the product. The
premium offerings with unmatched taste of the coffee has attracted a large number of the
consumers towards it.
The company uses pure coffee beans from the valley that generates a unique taste which
eventually grab the attention of their customers. Nowadays, about 85% of their orders comes
from their regular consumers. Along with coffee beans, the firm also sells coffee monk-shots,
coffee mugs, tea and gifts (Mystic Monk Coffee, 2019). All these products are sold at a
reasonable price so that every people can afford these products. In addition, the firm provides
coffee with freshly roasted ground that contains whole coffee beans. Due to such differentiation,
the taste of coffee is quite different from other similar brands, and hence it is the reason that they
can attract large number of consumers to their firm easily.
Summary of Vision and Mission statements of Mystic Monk Coffee
After reviewing the company background, a clear idea regarding the mission and vision
statements of the Mystic Monk Coffee has been generated. According to the Carmelite monk, the
mission statement demonstrates that the firm is engaged in providing high-quality coffee with
fair trade Arabica beans that enhances the taste of coffee as well as it influences the coffee
drinkers of the United States Catholic population (Sunderland & Denny, 2016). Thus from this
statement, it is seen that the main motive of this monk is to provide innovative taste in the coffee
so that no coffee drinkers will go to another shop for tasting coffee. In addition, with the help of
this mission statement, the Mystic Monk Coffee have succeeded in reaching their goals by
attracting a massive number of consumer towards their shop.