Integrated Digital Marketing Strategy for Dark Woods Coffee

Digital Marketing Strategy

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
ONLINE ADVERTISING ..............................................................................................................5
WEB ANALYTICS.........................................................................................................................6
SEARCH ENGINE OPTIMISATON..............................................................................................7
CONCLUSION....................................................................................................................................8
REFERENCES.....................................................................................................................................9

INTRODUCTION
The term Digital marketing is referred as the online marketing. This type of marketing is done
Through the delivering of Advertisements and other promotional activities with the help of online
platform to communicate the Brand awareness and other features of the product and the services to
the Potential Buyers. The Digital marketing is a component of Marketing which uses Internet and
other online resources such as Desktops, Mobile and other Digital media platforms to promote the
Products and the services which are offered by The Various Business and the organisation (Bednarz,
2022). The Digital Marketing is considered as an important part of the Marketing Concept as it is
used in a Wide variety nowadays as it is being effective to use due to the Increase in the Social
Media marketing. This Type of Marketing is useful for the various business and the organisation to
attract the potential customers by making them aware of the brand and its features to attract them so
that they can increase the sales and profit of the firm by maintaining a well-known reputed position
in the long Run.
MAIN BODY
The term Inte4egrated Digital Marketing is referred as the Integration of Multiple Marketing
Strategies and tactics which can be used to form a cohesive Online Approach for the Business and
the Organisation. The Integrated Digital marketing consists of Various activities such as, Web
development, Search engine optimisation, Content marketing, Social Media marketing etc. The Idea
behind the Integrated Digital marketing is related with the Collective effort of marketing and its
Activities as working together s more effective and efficient then working individually (Bernardy Jr,
2020). The Integrated Marketing is a Strategy that blends the Marketing Tools. There are a a lot of
campaigns and activities that are a part of the Integrated Digital marketing, these campaigns and
programmes can help the various business and the organisation to connect with The Potential
Customers so that they can Stay in touch with their customers. The Integrated digital marketing is a
tool which can attract various customers from all around the World as the Internet and website are
the base of this Platform which can be helpful to make sure that the customers are engaged in
different activities of Promotion and Brand awareness which can help the Business to achieve a
good step in the long run by satisfying the needs and wants of the Customers in the Best possible
way.
This Digital marketing is considered as the most effective and efficient platform as the online
platform is increasing its reach and various customers and People are using it so that they can opt a
easier and convenient way to look for he products and the services they are in need for. This type of
marketing is well planned and Structural in nature as it requires a lot of functional work and

creative thinking so that the Business can promote its product and services through the Online mode
which can attract more and more customers by Increasing the sales of the Business (Carta, 2019).
The Dark woods coffee is a well-known reputed company of UK which was founded by
Damian, Paul and Lan Agnew who was the Experienced Coffee professionals who came together to
Launch the Dark woods coffee with their team (Petrovic, 2019). The Company was Established in
2013. This company was set up because of the sense of adventure and serious Dedication to launch
a new Business which can achieve a great Success in The market along with the Excellent Quality
so as to satisfy the Needs and wants of the customer’s in the Best potential way. The Dark woods
coffee Roast their coffee by hands. The Founder of this company was much more excited to share
their effective thoughts and their Urge to make a Decent Cup of coffee so that they can attract more
and more customers by making the Finest coffee available for the People by creating a range of
roasts and styles that can reflect what exactly the People want to Drink so that they can Serve them
according to their Taste and preferences (Pandey, Nayal and Rathore, 2020). The Majority of the
coffee is purchased directly from the producers which are having the long-lasting Buying
Arrangements with Estates and speciality exporters. The Company also supports the Funding
Development projects at the Origin. The Dark woods coffee is also promoting The Sustainable
Approaches which can help the Company so that it can maintain the Good Environmental Values
and other maintenance of the Surroundings so that the environment cannot be harmed through any
of the activity such as the improper waste management, Garbage dump etc. The Dark woods coffee
also Recycle the Coffee waste so that it can manage the effective and efficient system to Promote
the Brand. The Relationship of the Coffee and Customers are based on the General Principle which
is related with the working of long term with the farmers and other coffee generators who are Quite
Experienced and Skilled in the making of Coffee. The most Exotic Coffee of the Company is
Panama La Huella which is an Exclusive to Dark woods who works in the Partnership with coffee
Panama (Diamond, 2019). Given Below are some of the Tools which can be Used by the Business
to promote itself on a Digital level. in order to develop a comprehensive online marketing campaign
for Dark Woods Coffee, various Models of strategic management have been applied here in order to
find out the external and internal avenues of achieving growth and avoiding potential threats.
Pestle analysis
The Term pestle analysis is a tool which describes the framework of various micro environmental
factors which can Affect the business. This tool is used by Various organisations so that they can
guide people and professionals towards the direction of Strategic decision making. given below is
the Pestle analysis of Dark woods coffee.
 Political factors