Integrated Hospitality Marketing Communication

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Added on 2022/11/28

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AI Summary

This document discusses integrated marketing communication in the hospitality industry. It evaluates different types of communication and their role within an organization. It also explores the design of communication objectives and justification for the selection of communication channels. Additionally, it provides insights into creating an integrated marketing communication plan and evaluates its effectiveness in relation to communication strategies, channel choices, and creative content.

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Integrated Hospitality Marketing Communication

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