Integrated Logistics Management - Assignment

Integrated Logistics
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical discussion regarding relationship of logistics with customer relationship management,
procurement and operations planning..........................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Integrated logistics management refers to the technique that utilizes different channels
and sources to satisfy the need and demand of customers on time. Under this process, it is
imperative for an organisation to forecast the demands of clients. Further, it also requires
integrated marketing, integrated efforts of the organization, integrated cost leadership etc. The
current study is based on Aldi. It is a private company and belongs to Retail industry. It was
founded in year 1946 by Karl and Theo Albrecht. Aldi offers a wide range of products like
household essentials, food and beverages etc. It operates large number of stores at approximately
11,200 locations.
like Germany, United Kingdom, Austria etc. Also the report will outline critical analysis and
evaluation of areas like transportation, packaging and warehousing. It will also provide
recommendations to improve performance of logistics. Lastly, the study will highlight the use of
big data analytics to improve management of integrated logistics of company.
MAIN BODY
Critical discussion regarding relationship of logistics with customer relationship management,
procurement and operations planning.
Logistics is mainly concerned with movement of goods from the place of producer to the
consumer and everything in between. It creates value for the company by increasing their
profitability as well as for customers by providing them with goods and services. Logistics
involve everything from providing raw materials from suppliers to manufacturing of finished
goods to their movement to distributors/ whole sellers and finally to potential customers. In the
view point of Schönsleben, (2018) it is mandatory for every organization to have detailed
knowledge about logistics management as it would help in increasing their profitability by
providing maximum satisfaction to the consumers. Also, logistics have played an important role
in building image of Aldi company.
Relationship of logistics with
 Customer relationship management: CRM is concerned with combination of different
strategies, practice and technology that helps in managing customer data and also helps in
analysing the customer interactions in order to improve their performance accordingly.
CRM uses various tools and technologies like On-premises CRM, cloud based CRM and
Artificial intelligence to predict customer needs and wants which helps in improving their