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Planning / Objectives setting of IMC

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Added on  2019-11-25

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INTEGRATED MARKETING COMMUNICATIONS PLANNING 3 INTEGRATED MARKETING COMMUNICATIONS PLANNING Integrated Marketing Communications Author note: Week 7 Topic: Planning / Objectives setting of IMC In the article, ‘Improving integrated marketing communications practices: A comparison of objectives and results’, by Patti et al. The learning outcomes from this article are: The planning for Integrated Marketing communications is very important for the marketers for communication of the value of any particular brand. Improving integrated marketing communications practices: a comparison of objectives

Planning / Objectives setting of IMC

   Added on 2019-11-25

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Running head: INTEGRATED MARKETING COMMUNICATIONS PLANNINGIntegrated Marketing CommunicationsName of the Student:Name of the University:Author note:
Planning / Objectives setting of IMC_1
1INTEGRATED MARKETING COMMUNICATIONS PLANNINGWeek 7 Topic: Planning / Objectives setting of IMCIn the article, ‘Improving integrated marketing communications practices: A comparisonof objectives and results’, by Patti et al. (2014), the authors have mentioned the need for settingup objectives for the IMC and its results. The article illustrates an analysis of the existingpractices of planning or objective setting and also describes the process for improvements incommunication. The learning outcomes from this article are:The planning for Integrated Marketing communications is very important for themarketers for communication of the value of any particular brand. The studies have found that marketing promotional activities and adverting contributes tothe sale of any particular product or service.Integrated marketing communication affects the customers’ buying behavior. Therefore,it is very important that the planning is done in the most effective very possible.The marketers are required to undertake certain steps:Knowing the target audience- There are no general audience and thecommunication approach is always made to specific audience. Development of situation analysis- A SWOT analysis has to be conducted for theevaluation of the strength, weakness, opportunities and threats of any brand.Determination of marketing objectives – The objectives should be feasible andcan be measured
Planning / Objectives setting of IMC_2

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