Planning / Objectives setting of IMC
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Added on 2019-11-25
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INTEGRATED MARKETING COMMUNICATIONS PLANNING 3 INTEGRATED MARKETING COMMUNICATIONS PLANNING Integrated Marketing Communications Author note: Week 7 Topic: Planning / Objectives setting of IMC In the article, ‘Improving integrated marketing communications practices: A comparison of objectives and results’, by Patti et al. The learning outcomes from this article are: The planning for Integrated Marketing communications is very important for the marketers for communication of the value of any particular brand. Improving integrated marketing communications practices: a comparison of objectives
Planning / Objectives setting of IMC
Added on 2019-11-25
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