Integrated Marketing Plan

Running head: INTEGRATED MARKETING PLAN
INTEGRATED MARKETING PLAN
Name of the Student
Name of the University
Author Note

1INTEGRATED MARKETING PLAN
Integrated marketing plan
IMC Situational analysis
Company analysis: NBN Co. Ltd. Is entirely a government company. It is designed to build and
run the national broadband network in Australia. The objective of the company is to connect
Australia and ensure fast broadband access at an affordable price.
Product analysis: NBN Co. Ltd. Offers to the customers’ combination of fiber, satellite based
and wireless services throughout Australia. The company provides and distributes its products
and services throughout the country Australia, and outside Australia including US and Canada. It
provides broadband infrastructure which helps the business and service providers to distribute
digital based services in Australia, US and Canada.
Audience analysis: It plans to offer and distribute its digital based services to the Telstra, optus
and Vodafone companies. With the use of social media analysis and business journals the
company with be able to analyze the audience.
Competitor analysis: NBN Co. Ltd. Will face stiff competition from Aussie broadband, TPG
and ADSL companies.
Communication objectives
Awareness – one of the main objectives of communication is to create awareness about the
services and the products offered through various referral programs, participating in trade fairs
and impressive guest content.

2INTEGRATED MARKETING PLAN
Interest – Another objective of IMC is to generate interest among the companies Telstra, optus
and Vodafone through valuable, informative and attractive looking content, using infographics
to display the data and statistics.
Stimulate Desire – After spreading awareness among the CEO’s of Telstra, optus and
Vodafone, its goal is to increase the sales and stimulate sales. It is to prompt the leads and target
audience to make a purchase which in turn will increase the sales.
Action: The main objective is to induce the target audience to take action on the purchase by
communicating them about the benefits of the products and services (Blakeman 2018). The main
aim is to build strong and long term relationship with the Telstra, optus and Vodafone
Strategic communication plan
Campaign impact and duration: NBN will be running a B2B influencer marketing which will
drive better credibility and visibility for Telstra, Optus and Vodafone. With the use of SAP
technologies it can influence the top corporate executives of Telstra, Optus and Vodafone
companies.
Creative strategy- By implementing various creative marketing campaigns, influential bloggers
the company will be able to attract and acquire the corporate clients.
Integration strategy- By integrating the creative influential marketing campaigns and the
sustainable products and services, the company will be able to gain trust and confidence of the
CEO’s.