Marketing and Integrated Marketing Communication : Report
Added on 2020-06-06
15 Pages4944 Words32 Views
INTEGRATEDMARKETING
EXECUTIVE SUMMARY Marketing and integrated marketing communication plans are essential for Shippitbecause they are playing the role of dominant player in industry. If firms are adopting internetadvertising then it is very good ideas for business in order to expand their business operations inplanned and effective ways. They are not able to pay high charges for giving advertisement inTV channels where the designed advertisement will be shown for a second. If selected firmsadopted sales promotion activities then it will result in high cost of operations for all products butit is also an essential factor in order to target large volume of customers in less time durations.The firms have planned to adopt effective strategies in order to cope up with all challenges whichare faced by them in present time durations.
Table of ContentsEXECUTIVE SUMMARY ............................................................................................................1INTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2CONCLUSION..............................................................................................................................11RECOMMEDATION ...................................................................................................................11REFERENCES .............................................................................................................................121
INTRODUCTIONShippit are start up business in Australia and they are dealing in logistic firms in order tooffer best and effective timely delivery to their customers. They are making plans in order tocreate brand awareness of products among the people all around the globe thus they have signedan agreement with postal deliveries, it simply states that shippit company are focused towardsparcel delivery as it is the best and cheap options which are available with all the firms who aredealing in courier services. As they have established their ventures in Australis and achievegrowth now they are establishing plans in order to expand their business operations in USA sothat people residing there can get timely delivery of products (Yeshin, 2012). The establishedfirms have start-up their business operations in economy and achieve success in their overalloperations now they are making plans in order to create brand awareness by 20% in order toincrease there profitability shares. This can be effectively achieved by firms if they are focusingon Making integrated marketing plans which states that how they will position their products atmarket place and ensure high brand awareness of services which are offered by them.TASK 1Every firms want to follow plans in their business operations which will help them toachieve success in their overall business operations. They have to make plans in order to makeeffective advertisements bout their products and services. Their main objective should notfluctuate like some companies are giving different message to customers with the help of onlinemedia like television and internet and message which is given on newspaper is totally different.Thus they have to adopt plans in order to pass similar message to all customers about productsand services so that customers can easily purchase them. This is valuable for business in order toincrease sales of goods as people will be willing to buy their goods and services. Shippit businessare dealing in logistics business as they have achieved growth and prosperity by running theiroperations in UK now they are focusing on expanding their ventures in USA in order to createtheir brand awareness all around the globe (Blakeman, 2014). They are presently running theirbusiness offline but now they have designed plans in order to expand their business operationsonline so that they can individuals can easily track where the products have reached and will they offer products at theright delivery times which was expected by them. This online venture have helped them toachieve growth and success in their operations and this results in creating brand awareness. They2
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