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Report on Integrated Marketing Plan

   

Added on  2020-06-05

14 Pages4544 Words85 Views
Integrated Marketing

EXECUTIVE SUMMARYMaking integrated marketing communication plan is very important for Institchu becausethey are now becoming a significant player of their industry. Adopted internet adverting was agood idea because they cannot bear the cost of huge charges which TV channels charge for anadvertisement of 30 seconds. Sales promotion could increase their cost of operations but it isnecessary for targeting large number of clients in a less time period. This company has adoptedan aggressive strategy so they may have to deal with various challenges which they are facing inthe recent scenario.

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1CONCLUSION................................................................................................................................9RECOMMEDATIONS ...................................................................................................................9REFERENCES .............................................................................................................................10

INTRODUCTIONMarketing is a process where companies try to ascertain the needs of customers and thendeliver products & services according to their demand. In this procedure, managers have to domarket research and provide other facilities to buyers like after sale service etc. Integratedmarketing plan concentrate on synchronising all the branding (Yeshin, 2012). Various modes ofadvertising focus on similar style in order to deliver ultimate message. Institchu is an Australiancompany, they have online store where customers can order tailored suits. They have physicaloutlets in Sydney, Melbourne and Brisbane. In this report, an integrated making plan will beformed with respect to chosen organisation. Communication objectives and STP will get coveredunder this report. Some basic budget concepts will also become the part of this assignment.Evaluation of campaign will be done at the end of this project. Feedbacks from employees andfounder will be taken regarding the integrated plan as well. TASK Sometimes, companies make different effective marketing plans which can easilyenhance sale and brand value of an organisation. But they fail to bring all the programs on asingle page and the result is unfavourable outcome. Integrated planning is essential for anenterprise because it synchronises different plans and remove confusions from the mind ofcustomers. If two advertisement depicts different messages then people will fail to understandthe actual content which company is trying to explain, integrated marketing solve these issue andincrease brand value of an enterprise (Hede and Kellett, 2011). Institchu is a start-up, they areworking on an innovative idea. This firm is doing business of tailored suits. They are using latesttechnology for stitching and receive most of their order through their online store. The havecaptured significant amount of market share in short period of time and their performance isgetting better in every month. Customers of this company can select size and designing of their cloths according totheir demand. They can chose the fabric among the vast variety which cited enterprise offer ontheir store. Normally people complain that tailored cloths is created in months but Institchu has astrict policy that they will delivered the order product in 3-4 weeks. They are provide service offixing the suit if it does not fit to the buyer. Cited organisation only use modern and innovativetechniques of tailoring. The offer around 300 types of quality suits as well as shirt material1

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