Integrated Professional Skills in a Digital Age

This report discusses the positive and negative aspects of social media, challenges and measures related to security and privacy, and the suitability of different social media platforms for business. It also explores how social media can be used as a communication tool.

INTEGRATED
PROFESSIONAL SKILLS
IN A DIGITAL AGE

ABSTRACT
Present scenario is based upon the study relating to social media over the internet. As the
impact of social media are increasing due to changes in time and also most of the people are
using this platform to promote the business at large scale. This report will discuss the matters
relating to examining the positive and negative aspects of social media. The major aspects which
is covered in these aspects is relating to effective communication, managing the charity events or
any type of donation programs or also building close relationship with person and sharing the
views, thoughts and ideas with each other. It also covers the challenges and measured which is
identified under security is relating to identifying the stole or getting social profile hacked or in
relation to the privacy, it is covered as linking with third party apps or providing profile picture
to get updated from the latest trends. It is also discussed as Facebook and LinkedIn are two most
social media sites which provide wider range of information to the person and also helps in
growing business.

TABLE OF CONTENTS
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW ...............................................................................................................4
Positive and negative aspects of social media on Internet..........................................................4
ANALYSIS......................................................................................................................................5
Challenges and measures related to security while using social media......................................5
Challenges and measures related to privacy while using social media.......................................6
Comparison and contrast of different social media and their suitability for business................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social media refer to the websites and application which provides information, ideas and
thoughts to the person regarding choosing the particular services or helping in taking the right
decisions (Darabi, Macaskill and Reidy, 2017). Present report is based upon the study relating to
the social media platform which is mainly carried by the business or individual or group to
communicate with each other. The objectives of undertaking this report is to gain in-depth
knowledges regarding the process of social media and also its impact upon the business and
internet usages. This report will cover the matters relating to the comparing and contrasting the
positive and negative aspects of the social media on internet. It also carries the matters relating to
examining the challenges and measures of security and privacy undertaken for social media
services. It further includes two examples of social media and also it covers the points relating to
determining the concept of social media sites can be used as communication tool.
LITERATURE REVIEW
Positive and negative aspects of social media on Internet
According to Siddiqui and Singh (2016) stated the positive impact lies on the bases of
increasing the easy access to the information. As internet connects to the global world and thus,
helps in tracking the latest trends emerging in market. Business uses social media sites in context
of promoting the business and thus they are availing the excessive use of internet in respect of
promoting their business products in market.
Ormsby, Owen and Bhogal (2019) argued that if the social media is globally used than it
results in misusing the internet in respect of tracking the illegal information. As sometimes social
media sites reflects the fraud information which results in providing wrong information to users
which results in bringing trafficking on internet. It results in causing negative impact of the
social media on internet. Then impact arise in respect of hacking the social media sites which
results in bringing trafficking on internet.
Nash (2019) stated that the main benefits on internet is that they are highly secured and
also protected with high technology. As before 2G and 3G services are known but due to
changes in time 5G services are also adapting. It helps in enhancing the speed of communication.
As this helps in sharing any such reviews or thoughts which they feel after attaining such things.

As thoughts social media platform, the person can linked with large number of person and share
their views with each other and also suggest then to adapt such things for better results.
Scott, Biello and Woods (2019) criticized that the negative impact of social media on
internet is resulting in getting addiction to know the latest activities and thus results in causing
lack of human interaction. Due to the aspects of addiction, lot of issues are faced regarding lack
of human communication and also it results in bringing competition in the social media platform.
In respect of enhancing faster speed, it results in bringing more fraud information on internet.
Ibrahim, Wang and Bourne (2017) highlights that the positive aspects of social media on
internet is that it enhances the usages of the sites. As it results in storing large number of
information which helps companies to promote their products in market. Thus, it results in
sharing the information on social media in better way and also they help in tracking the latest
trends emerging in the market.
Ramanathan, Subramanian and Parrott (2017) on the other hand, they suggested that the
issues of privacy is occurred through excessive use on internet. As most of the information are
shared on the Internet and thus resulting in causing impact on internet. Thus resulting in facing
hacking issues regarding using the company or person information in respect of earning profits.
ANALYSIS
Challenges and measures related to security while using social media
The most important security challenges that are faced by user while using social media
are stated below.
Getting social profile hacked: The information provided by the user on their social
networking sites gives hits to the wrong person or hacker to use the users personal information in
accessing their account and this acts as a most prominent challenge. The most common
information that is easily accessible is the email address which is used by the hackers to get
access to the user's social media account (Isaak and Hanna, 2018). To overcome such challenges
users needs to have strong passwords with special characters and should update it in regular
interval. Also, user should not provide personal information like email address to their profile
and other information which is not relevant while using social networking site. Sometimes
hackers injects viruses on the computer system and get access to important information such as

bank account details, photos etc. (Kapoor and et.al., 2018). To avoid such problems measures
that can be taken are never clicked on the unknown link or link with short URL like bit.ly.
Vulnerability of social media platforms: Everyone post something on their social media
sites which might attract the stalkers. The ease of getting personal information leaked through
social media increases the vulnerability of users, thus posing to be a major challenge. The
stalkers keeps on checking the post of the user and collects information and may post something
which may affect the user or may be called cyberbullying (Gerbaudo, 2017). To avoid such
situation it is recommended that user should connect to those to whom they really trust.
Challenges and measures related to privacy while using social media
Just like security, there are some privacy problems faced by the users of social media. A
detailed discussion is done below.
Linking with third party apps: The most appealing thing about social networking sites is
the games and the apps advertised. User in order to download the game agree to the terms and
conditions of the third party services without reading it which causes problem of giving access to
profile information to outsiders. So, it is recommended that users should first read the conditions
before making any download.
Phishing attacks: Scammers often use email to trap the customers. These emails looks like
some big or reputed organization must have send and tricks users to click on the links provides
and provide all the information such as password, social security number and many other things
(Banerjee Souvik, 2019). These are called phishing attacks. To overcome this, measures that can
be taken are directly go to the website without clicking on the links provided in the mail.
Lack of awareness about privacy setting: Sometimes users do not know about the various
privacy settings that can be applied to avoid can privacy issue. For example, Facebook has
privacy setting related to what the user wants to see, who can see the post shared by user etc.
Enabling such settings will help in mitigating such privacy challenges. All there is setting in
which user can protect the profile picture from getting copied by any other user.
Comparison and contrast of different social media and their suitability for business
Social media sites are useful for business or also helps business to promote their products
at global level. The two most popular social media sites are:
Facebook:

It is one of the most renowned social media sites which connects the large number of
people globally. It is mainly beneficial to the person who are staying away from their family and
friends and also sharing their day to day information through better and secured connectivity.
Features: The main feature which the Facebook carries is relating to the notification
regarding undertaking the person activity which are added in their online sites (Fernandez,
Dickinson and Alani, 2017). It also carries with the photos and memories which is shared by
person in past and it helps in making their timeline or short video to refresh their overall
memories on Facebook.
Application: It mainly results in looking forwards the photos or upcoming events which
helps in gaining the interest or knowledges by attending it. It also results in building connectivity
with the friends which are already added in their Facebook account. It is mainly applied in
business regarding promoting the business through giving ads and also updates the company
information in these websites to retain the customer interest.
Suitability: The suitability lies in respect of taking less time or cost to manage the
Facebook accounts and also the information which is imputed is more secured. It is suitable for
business in respect of promoting the products or also making changes in their websites regarding
enhancing the customer needs in better way. As Facebook is mainly preferable by all the person,
thus it results in enhancing the growth of business for longer way.
LinkedIn:
It is mainly designed for the business perspective regarding getting jobs or building the
strong linking with the people at professional level.
Features: It carries wider range of features such as live chatting, linking with other
person through email or reviewing the stories of person who through their work motivates other
person.
Application: In these after imposing resumes or relevant jobs detail in profits, it results in
providing the equivalent jobs with the preferable job location (Leyva, 2017). Thus, it helps in
building strong connectivity with the professional environment and also helps in examining the
upcoming trend in business world. It is applied in business regarding finding the qualified person
for the particular jobs and also connect with the business person to gain adequate knowledge’s
regarding their working criteria.

Suitability: As this carries to be the world top professional sites, thus the chances of
getting results are suitable. It carries less time to manage the account but it requires updating of
account or stories or events for frequent time period. It is suitable for business regarding getting
more qualified person in their business and also they can share their working procedure to
enhance the people needs in better way.
Comparison: As both carries the parts of the social media sites as Facebook helps in linking up
with large number of person and also helps companies to promote their business through
advertising their products. Through these aspects they able to attract large number of persons.
Similarly, in case of LinkedIn, they are professional sites and thus most of the person are not
professional to grab the latest tends attaining at professional world (Fuchs, 2017). Thus,
Facebook carries to be the best social media sites option to build strong base with customer
through promoting their products. It results in growing the business in larger way and also
enhances the connectivity in business through tracking the latest trends emerging in market.
Social media as a communication tool for business
Yes, it can be said that social media sites can be carried to be effective communication
tool to convey the thoughts, ideas and views with each other. Through the process of Facebook,
they can interact with each other through messengers or also inviting any person to attend any
events or sell any products or advertise their business through selling any products (Stephen,
2016). Thus, it results in enhancing the communication tool through sharing or coordinating their
views and thoughts regarding attaining the particular activity,
In context of LinkedIn, it also results in enhancing the communication tool as person
carry the email or live chat through sharing their thoughts with each other or also demanding
their ideas to perform the work in right way. As it results in gaining knowledge and experiences
and also motivates itself to bring changes in their working style of committing task. Thus, this
statement is true that social media sites helps in enhancing the communication tool.
CONCLUSION
From the above study, the report concludes the matter relating to examining the social
media sites and its changing trends emerging due to changes in time and environment. As this is
one of the most powerful tool which carries the liability to attract large number of person
towards the sites and helps them in resolving the issues. In this report, it also concludes the
matters in respect of examining the positive and negative aspects of social media on internet. The

factors are also discussed regarding the challenges and measures relating to privacy and security
while using the social media. In this report, the social media examples are outlined such as
Facebook and LinkedIn and on that are comparison and contradict is done to examine the
benefits of implementing this both on business.

REFERENCES
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Fuchs, C., 2017. Social media: A critical introduction. Sage.
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management of key Facebook and Twitter accounts of Occupy Wall Street, Indignados and
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Nash, J., 2019. Exploring how social media platforms influence fashion consumer decisions in
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Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network
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PRIVACY, SECURITY & HEALTH RISKS OF SOCIAL MEDIA & HOW TO PREVENT THOSE.
2019 [Online]. Available Through: <https://www.rswebsols.com/tutorials/internet/privacy-
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