Integrated Professional Skills in the Digital Age

This report discusses the comparison between online and offline selling of products, tools for password management, and government-developed tracking and tracing apps for mobile platforms. It explores the positive and negative aspects of both online and offline retail, the tools available for effective password management, and the purpose and functions of tracking and tracing apps.

Integrated Professional Skills
in the Digital Age

Table of Contents
INTRODUCTION ........................................................................................................................3
MAIN BODY...................................................................................................................................3
Compare as well as contrast between the positive & negative aspects of products and services
being sold online and offline........................................................................................................3
Discuss the tools which are accessible to maintain the passwords as well as manage them
effectively....................................................................................................................................5
Explain the Tracking and Tracing Apps that have been planned and developed by government
for different mobile platforms .....................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
In the present competitive environment there are different types of unique as well as
innovative technologies which are currently launching at the marketplace which aid business
entity to conduct their business functions in an effective way (Wieringa, 2019). For using all
these techniques it is essential for the individual to have significant digital along with
professional skills The present written report a comparison between online and offline selling of
products are going to be discussed. In addition to this, it also includes different sort of tools used
by business organisations to manage their online accounts. At last, some Track and Trace Apps
are also developed by government which is discussed in this report which consist of its features
as well as application. All these sections are going to be discussed in this report in a detail
manner which increases the overall learning and understanding of readers.
MAIN BODY
Compare as well as contrast between the positive & negative aspects of products and services
being sold online and offline
Now a days there are various types of innovations develop in the society which is related
with online and offline business operations. Therefore, it creates some sort of changes within the
business operations at the time of doing business through online sources as compare to offline.
Below mentioned are some positive and negative aspects of both online as well as offline
business which assist in increasing the knowledge and understanding.
Positive aspects of online retail
Easy access over the market- If a business organisation select online method of selling
their products and services they will be able to access huge market share (Urbach and Röglinger,
2019). It has also been said that for small business organization well known e-commerce
platforms such as Amazon, Flipkart, e-bay plays very essential role where they can sell their
products and easily access the marketplace.
Minimise overheads- Another positive aspects of online business is that it help in
reducing the extra cost of the company which includes advertisement cost, storage and
maintenance cost and so on. This as a result increases the profit margin of the company.
Rapid growth at competitive marketplace- In the present market, it is said that people
highly prefer online shopping as it consumes less time and efforts. Along with this, the main
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reason is that individual can buy anything from anywhere which requires less time which as a
result is the greatest advantage of online shopping. Selling through online platforms help in
getting success at limited time frame for any business entity. Therefore, online selling have a
positive impact on the growth and success of business organization.
Negative aspects of online retail
Infrastructure or warehousing costs- Even the business organisation is not selling
products and services offline they need to pay rents and charge for the maintenance of
commodities, warehousing rent, and so on Starkey, 2020)(Son, 2019)(Soliman, Taha and El
Sayad, 2019). This is the extra cost which is required to be paid by the business entity while
selling products online.
Legal issues- It has been said that each and every country have their own rules and
regulations developed by the government which needs to be followed by the business
organization while doing online business. Sometimes these regulations can be act as negative
and unfavourable aspect for the business organisation.
Customer trust- Another major issue is associated with the trust of customers which are
quite low when it comes to online shopping. For a small business venture it is very difficult to
set up the brand name at the competitive marketplace where customers and company have no
face to face interaction. Therefore this is one of the major drawback of online selling or online
shopping.
Positive aspects of offline retailing
Easily grab attention of local customer- In reference to offline selling of goods as well
as services. In the phase of online or internet shopping large number of people still trust on
offline shopping as they can physically examine the quality and material of products (Smirnov
and et. al., 2020). The major benefit of offline selling is that company will be able to grab
attention of large number of people towards them which as a result maintain their sustainability
at the marketplace for long duration.
Get payment instantly- It is the another positive aspect of offline business where seller
get instant payment from the buyer and no third party involvement as compare to online
business. Also while doing offline business, company get payment instantly which reduces the
issues of credit and help in enhancing the profitability of the company.
Negative aspect of offline retailing
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Consume more cost- Apart from positive aspects there are some negative points of
offline business such as it consumes lot of cost while establishing the business entity as well as
store. It is said that it consumes more cost in infrastructure, rent, and many other elements.
Furthermore, they need to give payment or salary to the staff members and workers who help
them to attain their organizational goals.
Less customer range- Along with this, as compare to online selling, offline businesses are
unable to grab attention of large number of customers as they are limited to a boundary. This is
the biggest negative aspect of offline business as they perform their business functions within
domestic market and are not being able to attract customer across the country boundary. They
are physically satisfy the needs and requirements of local customers which reduces the margin of
their profitability.
Discuss the tools which are accessible to maintain the passwords as well as manage them
effectively
In the current environment, it has been said that this is one of the most essential function
for e-commerce business is to keep their password and security system strong. For avoiding
hacking or unauthorised access towards the organisation it is necessary to have strong security
and password. It is said that if the password of such enterprise are easy to crack, it becomes easy
for hackers or competitors to get easy access in the organisation accounts such as social media,
bank details, email, and many more. In addition to this, it has also been said that password must
contain different sort of symbols and special characters in order to strengthen the security
system. Also it is necessary by the higher authorities to modify passwords on a frequent basis
and make different password for every account (Saykili, 2019). This as a result help in reducing
the changes of being hacked. Also if all the accounts have similar password then it will become
easy for unauthorised party to easily access every single account of the business entity.
Therefore it is required by the management team to adopt different types of tools and techniques
which will assist them in keeping and maintaining their password safe.
Furthermore, it has also been identified that there are various sort of tools as well as
techniques which can be used by e-commerce business entity in order to prevent their
organisation from leaking of password, hacking and various unauthorized access and so on. All
these tools are adopted by E-commerce entity so that they can keep themselves safe and secure.
These are the tools and techniques which assist in performing various operations of business
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organization with keeping the passwords and manage them effectively so they will not face any
kind of issues in near future related to hacking and password leaking. These tools are going to be
discussed in detail manner with the help of which online functioning of business operations can
be conducted in an effective manner (Solska, 2019).
Trust wave- It is one of the most effective and efficient safety instrument which is a
combination of threshold which provides the business entity an incorporated observation of
various resource as well as also grant permission in order to organise self facility along with
inhibited safety measures, as it includes conventional data and information. In addition to this, it
has been identified that it grows full presentations on the business entity danger contact,
manages as well as efficient safety sessions which considers merging of avoidance, best defence
along with information evidence. Furthermore, it also provides assistance to the business
organisation with the help of which they can easily expend more and more duration on the
identification of devising as well as fewer time frame regarding repairmen of safety trying.
ProtonMail- ProtonMail is an electronic mail application which is used to provide
security and privacy. The major focus of this application is on safe venture information
encryption from end to end that has already been encrypted once. The enterprise can also obtain
mail from various diverse customers as there are two passwords required for this application.
The first password is to log in to this application and then the second one will be used in order to
decrypt whatever information is required from device of company. This application does not
have any contact to the decrypted information or decrypted exceeds (Ren and et. al., 2019).
With the help of information about both security tools it can clearly be seen that
ProtonMail is a tool that can be effectively used in an online business venture to provide security
of information within it there is not just one but two passwords used to protect this information.
This will effectively offer better security to data of organisation.
Explain the Tracking and Tracing Apps that have been planned and developed by government
for different mobile platforms
As the COVID 19 pandemic is raging there are a number of technological advancements
being brought and different applications are being developed in order to find out about all those
person who are coming in contact with a carrier of COVID 19. A number of different mobile
applications are providing information to general public as well as government about people who
are suffering from this virus so that medical support and help could be provided to them by
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authorities. The tracing application helps in tracking down the proximity to which a carrier have
came in contact with others and also notifies when one of them is tested positive for virus. The
information about social distancing and warning regarding quarantine period is also updated.
The devices also help to track activities of people and warn them regarding effective social
distancing. It is necessary for effective applications to be omnipresent. There are a number of
network influences which means that their value to any of the individual is usually based on the
fact that how many people are downloading the application and how many of them are bringing
it to use on a permanent basis. If there are only small proportions of individuals users who are
coming in contact with or who are effectively utilising these tracing tools then the application is
of no value. The suggestions of tools can be imprecise as well as even install an intellect of
security.
While this pandemic is going on throughout the world there are a number of applications
which are providing great help to people in the time of this crisis (Cannon and Potter, 2019).
There are a number of different applications which have different tasks such as pursuing
contaminated individuals, concerning to self quarantine procedures for people, offering all latest
news and announcements for individuals and also providing help to various healthcare
employees. Throughout the globe there are a number of people who have downloaded these
applications and are successfully using them. European Union on the other hand is also looking
for rolling out one of its own application and directions for the same have already been issued by
government. Google and Apple have offered helping hands in order to work for expansion of
various applications which will help different companies in healthcare sector. Machineries are of
great help in detecting different prejudices, reaching actual information to people by finding out
various hotspots. The mechanisms are mainly used these days in order to develop applications
and mobile tools which will place some privacy for the national authorities. This description is
also often used by national authorities in order to trace as well as track various information about
the COVID 19 cases in their jurisdiction. Some of these are mentioned below:
TraceTogether: This application was launched by Singaporean Government in march
2020. it can be easily downloaded and used by any individual who have mobile phone number of
Singapore of a smartphone that is Bluetooth-facilitated. In this application Bluetooth is used to
track the influenced people. This is then notified to all those who were secured in last 15 days.
There is no information provided regarding Wi-Fi, mobile system or GPS locality. Two people
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using mobile phones in a closed range are connected via Bluetooth who the exchange their
provisional ID. This is a ID which is linked to personal ID of an individual along with a personal
explanation that is supposed by Health Ministry (Kelly, 2018). It helps in providing security and
privacy to individual. The following application was successfully formulated by Government
Technology Agency working together with Ministry of Health.
NHS Smartphone App- This app is also used by government as well as individuals to
trace various information about COVID 19. This was deigned by national Health Service (NHS).
This is an organisation financed by national healthcare of England. Matt Hannock the British
secretary of health asked general public to download it and bring it to use. The application will
successfully help in tracking people who come near those who are contaminated . With the help
of prototypes of bug extend that are developed the application could also help people at times of
lock down. It also clarifies demography as well as household frameworks, there were a number
of prototypes generated ta beginning which helped to generously progress with the application.
On the Basis of TraceTogether NHS Smartphone App
Uniqueness It is a simple application that
can be successfully utilised
without much technological
knowledge. Bluetooth signals
are used to trace carriers or
infected people.
This is a reporting application
where an individual can
report someone facing
symptoms (Sanmuganathan,
2020).
Functions and Purpose Major aim of this
application is to look for
people who are infected from
COVID 19
This application provides
people to conduct their self
assessment at home itself.
Sustainability This is a more sustainable
application as information
about infected people are
offered (Sehlaoui, 2018).
It is also sustainable as
people can conduct self
assessment while they are
experiencing any symptom
without going out.
All these tools and applications are helping society in order to contribute towards safety.
They help them to conduct self assessment, stay healthy, take preventive measure and maintain
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healthy distance with those who are contaminated. They can contribute in welfare and well being
of society with the help of it. This help in establishing a safe and secure society.
CONCLUSION
With the assistance of above stated information, it has been identified that there are various
technological advancement arise at the competitive environment. For this, different digital as
well as professional skills & abilities are needed within the individual person so they can
perform all the functions in an effective and appropriate manner. It has been analysed that online
platform have growth in near future as they are quite effective as compare to offline business.
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REFERENCES
Books & Journals
Cannon, M. and Potter, J., 2019. Pedagogies of Production: Reimagining Literacies for the
Digital Age. In The Palgrave Handbook of Children's Film and Television (pp. 435-
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Kelly, A., 2018. A place for teaching grammar? Analysing challenges in developing
grammatical knowledge for ESL and non-traditional students at university. The Journal
of Language Teaching and Learning, 8(1), pp.71-85.
Ren, C. and et. al., 2019. Health information in the digital age: an empirical study of the
perceived benefits and costs of seeking and using health information from online
sources. Health Information & Libraries Journal, 36(2), pp.153-167.
Sanmuganathan, K., 2020. An Attitudinal Study on the Role of Grammar in the Communicative
Approach to Second Language Teaching. Language in India, 20(4).
Saykili, A., 2019. Higher education in the digital age: The impact of digital connective
technologies. J. Educ. Technol. Online Learn, pp.1-15.
Sehlaoui, A.S., 2018. Teaching ESL and STEM Content Through CALL: A Research-based
Interdisciplinary Critical Pedagogical Approach. Rowman & Littlefield.
Smirnov, D.A. And et. al., 2020. Digital Jurisprudence.
Soliman, S., Taha, D. and El Sayad, Z., 2019. Architectural education in the digital age:
Computer applications: Between academia and practice. Alexandria Engineering
Journal, 58(2), pp.809-818.
Solska, A., 2019. Puns as tools for teaching English grammar in a university context.
In Challenges of Foreign Language Instruction in the University Context (pp. 27-48).
Wydawnictwo Uniwersytetu Śląskiego.
Son, B.K., 2019. Integrated e-Learning Paradigm in the Twenty-First Century: Management
Education. In Learning Technologies for Transforming Large-Scale Teaching,
Learning, and Assessment (pp. 35-51). Springer, Cham.
Starkey, L., 2020. A review of research exploring teacher preparation for the digital
age. Cambridge Journal of Education, 50(1), pp.37-56.
Urbach, N. and Röglinger, M., 2019. Introduction to digitalization cases: how organizations
rethink their business for the digital age. In Digitalization Cases (pp. 1-12). Springer,
Cham.
Wieringa, G., 2019. Teaching the pony new tricks: competences for specialists in laboratory
medicine to meet the challenges of disruptive innovation. Clinical Chemistry and
Laboratory Medicine (CCLM), 57(3), pp.398-402.
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