Integrated Professional Skills in Digital Age

This report compares the positive and negative impact of internet on businesses and society. It also discusses the threats faced by organizations and society in the digital age. Additionally, it compares the features, applications, and suitability of communication providers Vodafone and British Telecom.

INTEGRATED
PROFESSIONAL
SKILLS IN DIGITAL
AGE

Table of Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Compare the positive and negative use of internet to businesses and society..........................................3
Various threats faced by both organization and society...........................................................................5
Comparison among two communication providers and describe their features, applications and
suitability.................................................................................................................................................6
CONCLUSION...........................................................................................................................................8
REFERENCES..........................................................................................................................................10

INTRODUCTION
Digital world is rapidly increasing and in order to use it, proper education and skills of
technology is required. Professional skills are the career ability skills which help in
developing, guiding and directing in proper manner (Baym, 2015). These skills include
various attributes such as leadership, conflict management and project management and
in order to get success in any field or area, professional skills are necessary. As the
technology is changes frequently and to use it, new skills are need to be emerged. Digital
skills are the digital technologies where navigation or guidance is required in order to get
success in the world. These skills are also known as eternal or soft skills which ensure the
well-being in the digital world and include communication, critical thinking and
judgment, problem solving and many more. Skills and knowledge need to get update
because it is an ongoing process and to use internet without getting harm skills are
necessary. This report is going to focus on comparing the positive and negative impact of
internet in the context of business and society. Moreover, it also discusses the threats
which are faced by both of them and taking corrective measures for it. In addition to this,
two unified communication providers are also discussed and their features, applications
and suitability for business.
MAIN BODY
Compare the positive and negative use of internet to businesses and society
For Businesses
Internet has changed the life of an individual and now it is used at everywhere for
specific purpose. It becomes an integral part of daily life which brings people together.
Internet is important in business as it is helpful in digital marketing, banking and online
business which provide great benefits to business (Mills, 2015). It is the easiest ways by
which connection can get develop between customers and clients. Moreover, it is helpful
in order to conduct research and analyze the buying habits, taste and demand of
customers. It is useful in understanding new and innovative skills of internet which is
helpful in safe surfing and accessing as it helps in eliminating the negative impact of it.
Positive impact
Research competition: Internet is helpful because businesses use it conducting the
market research and analyzing the strategies of their competitors. It is also helpful in
determining the buying behavior, taste and need of their customers. Like, companies
make their website and allow their customers to access their information of business
(Rogers, 2016). It is useful for the business owners as it help them in making policies and
strategies in order to develop their customer base. Research is conducted on continuous
bases because the need and desire of customers changes frequently. Through internet,

businesses help in finding out the need of changes and improvement. But not all the
information is available on internet and for this, businesses need to make proper business
plan.
Advertising: Internet is useful for business as it help them in finding new customers
through online advertising. As it allows the businesses to reach to their potential
customers very efficiently because of texts and banner advertisement on websites (Huda
and et. al., 2017). Internet is affordable as it does not cost much on advertising and
trading of products and services even the small businesses can compete with large
businesses over there. Apart from advertising, it is helpful easy buying and selling of
products and services with no extra cost of store and staff.
Negative impact
Destroy the reputation: As internet is beneficial for company somehow it also can put
negative impact on it. Many factors can create problems such as customer’s reviews or may be
defective product reached to customer and loss of internal data or information. Reviews of
customers can majorly influence the ranking and reputation of company as one negative review
can spoil the rank in online market (Li and et. al., 2016). One dissatisfied customer will
discourage the buying behavior of millions of customers and this can hinder the business
competence and also de-motivate other businesses to deal on online business.
Security issues: Businesses who deal and operate their business by using internet are face
security problems which can put their business at risk. As their secret information and data might
get leak and bank accounts can get access because many hackers are present which can harm the
internal information of company. Their plans and policies might become useful for competitors
and their sensitive information might get misuse such as bank account details, passwords and
other details of business which is accessed by an authorized person can damage the whole
business.
For Society
Positive impact
Helps in building communication: Internet is useful in building communication with
relatives. It is useful for those people who life far from their home as it helps them to keep in
touch. Moving away from home is not so easy or might be stressful as they do not maintain
touch with their parents or friends (Flewitt, Messer and Kucirkova, 2015). There are many ways
which helps them in building communication such as audio/video call, chat, message, e-mails
and many more. Through this people feel connected with their relatives and closed ones.
Easier to do research: Internet helps in doing research for students as it has wide range
of information available which helps them in completing their studies. It save time of students

which they spend in libraries as it is an electronic way which helps in collecting more and more
information which is relevant for their research topics. Moreover, there are some sites are also
available who provide online courses and full study material which becomes easy for students.
Negative impact
Criminal events: As there are many use of internet, it also has negative impact. Through
this criminal events are increasing rapidly. Many users become its victim as their personal details
are hacked and could be misused (Ellaway and et. al., 2015). There are many criminal activities
which can happen such as unsecure transaction, hacking of personal details which include
contacts, photos and many more. These are the biggest problems of using internet and it leads to
fraud and stealing of security system. People get fooled by criminal owed websites which lead to
lose their personal information.
Developing addiction: As the usage of internet is increases, it becomes an addiction for
kids and they waste their precious over there. Through internet, children got addicted to various
hazardous games which can wash their mind and induces them to do irrelevant activities. Many
kids spend their time on internet in front of playing computer games rather than playing outside
which can harm their health. Moreover, mind of young ones also get corrupted because of their
exposure of things which not useful for them and this can distract their mind and can harm their
values.
Various threats faced by both organization and society
Security: It is a threat defines the risk which can harm the computer system and can leak
the personal information. This could be physical or non-physical such someone can steal the data
which contains vital information and non-physical such as virus attack. Security is a threat for
both businesses and society as it can leak their personal information which get misuse or might
be useful for the competitors of business organizations (Jacobs, Amuta and Jeon, 2017). To gain
personal data of individual, hackers hack their whole computer system and gain authority to
access their computer system. In the context of business, their personal information which
contains plans, policies, financial information and many more which get leak can become major
threat for business and might destroy the entire reputation of business. In terms of society, their
bank information, contacts, mails etc. get hacked and can through this other person can easily
access their banking information and transactions. In order to overcome these issues, both
businesses and society need to secure their data and information from getting hacked by setting
strong password of it. As this measure can avoid and helpful in corruption of system data, loss of
sensitive information, illegal monitoring and controlling of computer system and many more.
Privacy: This section is focus on the privacy issues which is faced by both companies
and society because due to advancement in technology there are many ways by which privacy
can break down (Huda, 2019). Organizations and society both use computers can through this
they can easily describe their needs for data security by considering three key elements such as

confidentiality which is used to read information, integrity assures that information is modified
by specific manner and availability which helps in assuring the continuous access of information.
Moreover, without security, privacy is useful as both terms are interrelated with each other
because in order to secure data privacy is necessary. In the context of organization, in order to
secure their personal data and information they need strong privacy of their system by which
they can easily protect personal data same as in the terms of society, they also need to take strong
measures in order to adopt privacy factors. Therefore, both companies and society take
corrective measures for it in order to secure their personal information and for this they need to
adopt proper security and privacy measures.
Viruses: These are the major threat factor which can harm the personal details of both
organization and society as through this user remain unaware and their personal details get leak
or corrupt because of viruses. These can come because of carelessness, using wrong websites or
by clicking on irrelevant links. There are many types of viruses such as Trojan horse, malware
and many more which can harm the data. In order to cure from this, both organizations and
society need to install antivirus which can detect viruses at the same moment. These viruses can
cause duplication of files, can corrupt whole computer system and might transfer the details into
other person’s computer which can harm the reputation as these might get misused.
Comparison among two communication providers and describe their features, applications and
suitability
Communication providers refers to those who provide various services electronically and
these can be public and private who provide telecom services such as internet, cable, satellite and
also manages these services (Huda and Teh, 2018). It is an industry where many companies who
provide communication services and this industry are categorized into three categories such as
telecommunication, media and web services. This business is highly specialized between
traditional telecom, cellular and internet companies. In order to compare the communication
providers Vodafone and British Telecom is taken into consideration.
Vodafone
Vodafone is a telecommunication services based in UK and second largest company who
provide mobile phones headquarter in Newbury, UK. It covers number of locations as it has
approximately 400 stores and its parent company is Vodafone Group PLC. Vodafone made the
first cellular telephone call in UK and offer its first 3G voice call in 2001 in UK. Moreover,
Vodafone operates a retail estate both company and franchise stores. In addition to this, it also
introduces the “RED BOX” to its stores which allows their users to transfer contents among
mobile phones.
British Telecom
BT Group is a British multinational telecommunication company headquartered in
London, UK. It operates in approximately 180 countries and the top company who provide

broadband and mobile services in UK. In addition to this, BT also offers subscription television
and IT services. It is first public telegraph company which develop a nationwide communications
network.
Features
Vodafone British Telecom
There are various smart features offered by
Vodafone like they believe that every person
should be able to use and enjoy the various
benefits of their advanced technology as they
made and offer these technologies for their
potential customers. Due to these technologies
they have their strong and competence
customer base by which they are able to
survive in market and can compete against
their competitors. Because of their technology,
its devices have smart features in order to add
value to their life (McKnight and et. al., 2016).
Moreover, their smart features are designed to
make easy their task and also help their
customers to stay safe which makes their life
much easier. A supportive set of experience is
always helpful as it helps in easy functioning
and various features which are offered by them
are face unlock, screen eye or safety mode and
many more.
BT group is one of the world’s leading
communication provider which offer various
services to its potential customers in order to
retain them because their customers are the key
by which company becomes the top in this
industry. They provide services according to
the needs of their customers. Their main action
is to offer fixed line services, broadband in
which they are number one, mobile and TV
products and networked IT services. BT is the
leading communication services who offer
their products and services to various
consumers whether they own small, medium
and large sized organizations. Overall, they are
the wholesaler of communication providers.
Company serves global multinational
organizations with its security, cloud and
networking services.
Applications
Vodafone British Telecom
Vodafone offers various features which are
applicable to its services and become
opportunity for its potential customers in order
to pay bills and provide various services to its
potential customers. Therefore, it is helpful for
company and for they update its application by
which they provide local and personal
information to their customers as it helps in
developing transparency between their
customers and company (Hracs, 2015).
BT is one of the world’s best
telecommunication company who serve their
offerings according the need and demand of
customers. The various services which are
offered by company and discussed in its
features also apply on its broadband, mobile
landline and TV usage. Company offers its
own application which becomes easy for their
customers to pay their bills and also know
about new applications which are offered by
company. The features and applications of BT
is useful and worthy for its business customers.

Suitability of Vodafone
Vodafone is suitable of business organizations as they take advantage of their competitive
business environment and with company’s best services it becomes easy for their customers to
communicate very fast. They offer great voice connectivity which helps the businesses in
choosing best phone lines and voice services which suit their organization’s unique needs.
Suitability of British Telecom
British is suitable for their potential business customers as they make sure that they
always feel connected with their clients and does not face any problems while communicating
with other person. Moreover they also provide these services to their all business customers
whether they belongs to small medium and large and because of this BT is suitable for all
business organizations.
CONCLUSION
From the preceding information, it is summarized that professional skills are necessary in
order to use or browse internet successfully without facing any barrier. As there are many factors
which are present in the environment and can cause various threats while accessing internet
because internet has both positive and negative use by which users get aware about how to use
internet without getting harm. In addition to this, there are many threats which are present and
can affect both organization and society in terms of damaging their security, privacy and overall
reputation of company. Moreover, two communication providers are considered and their
features, application and suitability are discussed which contrast their comparison.

REFERENCES
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