Intercultural communication Assignment PDF
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Added on 2021-06-18
Intercultural communication Assignment PDF
Added on 2021-06-18
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Assignment: strategies and plans to improve communication at all levels
Table of ContentsIntroduction......................................................................................................................................3Description of the organization...................................................................................................3Purpose of the report....................................................................................................................3Scope of the report.......................................................................................................................3Report outcome............................................................................................................................3Preview the structure of the report...............................................................................................3Social Media....................................................................................................................................4Internet marketing........................................................................................................................5Challenges facing use of social media in organizations..............................................................6Feedback..........................................................................................................................................7Importance of a feedback in communication...............................................................................7Causes of poor feedback..............................................................................................................8Intercultural communication............................................................................................................9Challenges brought by poor intercultural communication strategies..........................................9Conclusion.....................................................................................................................................10Recommendations..........................................................................................................................10Measures to put in place for efficient use of social media as a strategic communication tool..10How to improve organizational feedback..................................................................................11How to improve intercultural communication in organizations................................................12References......................................................................................................................................13
IntroductionDescription of the organizationThe organization that is used as a case is a multi-national organization which has branches invarious countries including Australia, Vietnam, India, Oman, and Nigeria. The organizationmanufactures and distributes agricultural equipment to local and international clients. In total theorganization has 8,000 employees in the five mentioned countries and more than 1 millioncustomers worldwide, with the head office is based in Australia. The organization faces variouscommunication hurdles and the findings of this report will be aimed at providing solutions o howto deal with those challenges. Purpose of the report This report aims to develop strategies and plans to improve communication at all levels by use ofsocial media, a comprehensive feedback mechanism and intercultural communications asstrategic communication tools. Scope of the report The scope of this report will mainly cover the use of social media, feedback mechanism andintercultural communications as strategic communication tools. The study will only focus onorganizational communicationReport outcome The report established that when social media is used strategically, it can have a major impactnot only as a communication but also as a performance enhancement tool. It was also establishedthat having a good feedback mechanism and intercultural communication plan is key in fulfillingthe communication objectives of an organization.Preview the structure of the report This report starts off by giving a brief overview of what social media is and delves into adiscussion on the analysis of the use of social media as a strategic communication tool. Thereport has also discussed briefly what internet marketing is. The report has further highlighted
the challenges brought about by use of social media in organizations and measures which can betaken in order to use social media as a strategic communication tool. The next section involved feedback where various dynamics of feedback was discussedincluding; Importance of a feedback in communication, causes of poor feedback and finally howto improve organizational feedbackThe last section tackled intercultural communication where the benefits and challenges ofimplementing intercultural communications were discussed. Strategies of improve interculturalcommunication in organizations were also established.Social MediaThe global market is fast evolving; likewise, organizations also have to evolve. They can only dothis by, increasing their creativity and innovations, and adopting strategic tools and methods ofhow to perform the various organizational tasks. Communication is a fundamental aspect in allactivities carried out in any organization, more so a multinational organization, and thereforeneeds to be given the highest level of consideration (Bell & Smith, 2011). The main purpose ofdoing so is, to ensure a proper and efficient organizational system is in place; one which willwork towards the fulfillment of the originations’ purpose. We reside in a digital era where social media has become a fundamental tool in the enhancementof communication; both within the realms of a society and even within the normal businessenterprises setup (Singh, 2014). Social media as a medium of communication is fast becoming avital factor of how we interact and communicate with one another. Social media is regarded asan array of online communications channels purposed to provide an interactive community-based input and content-sharing This includes websites, blogs, applications, forums, and wikisjust to mention a few. From the case provided, it is apparent that the organization has not fullygrasped the advantages of using social media as a strategic platform of communicating amongstits employees, and reaching out and interacting with its clients. This report will thereforehighlight some of the benefits, challenges and strategies of using social media to enhancecommunication, and in turn, productivity in the organization. Social media has created a platform where businesses are able to interact directly with theirclients, giving them the ability to quickly respond to emerging issues (Wolny, 2014). This
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