Intercultural Business Case

INTERCULTURAL
BUSINESS CASE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Intercultural communication is a kind of exchange of information between people with
significantly different cultures. In this exchange of meaningful message take place between
members of different cultural group. Case study chosen for this assignment is Case 1.
MAIN BODY
 Where did mark Go Wrong?
Mark did not understand the type of culture that Indian organizations follow. Before
building trust and communicating with people it is important to understand cultural information
of that country. According to Anthropologist Edward Hall’s intercultural communication there
are two types of culture: high context and low context culture. India is a high context cultural
country where people are required to provide enough background information in order to
understand a message or a task. Major area where Mark was wrong was, He did not understand
the type of culture as it is extremely important to understand culture for intercultural
communication.
Hofstede’s Cultural Dimensions can also be used to explain where did Mark go wrong and as
per this theory He did failed to understand Hofstede’s Dimensions of India. According to this
theory India has high level of inequality of power, India follows masculinity dimension but has
long term orientation index (Bennett, 2017). Whereas America has different dimensions that
affects the type of communication based on which trust and communication within two
individuals from different culture depends upon.
Mark also failed to understand the type of culture which helps people in working together. As
per Trompenaars Cultural Dimensions mark failed to understand employees of India because of
which he was facing difficulties in working together with them (Thatcher, Amant and Sides,
2017). Mark failed to understand that there is a lot of difference between working culture,
communication culture and countries culture of India and America. Failure of understanding this
cultural difference was Mark’s major problem.
 Ways in which Mark can understand this cross-cultural problem in a better manner and
Intercultural theories to explain it and support discussion
There are many ways in which Mark can understand this cross-cultural problem and resolve this
issue faced by him in communicating and working with Indian employees. Mark can understand
this cultural problem using three different theories: intercultural communication theory,
1