Internal and External Stakeholder Analysis

Running head: INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
Name of the Student:
Name of the University:
Author Note:

INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
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Table of Contents
Executive Summary...................................................................................................................2
Introduction and background information of chosen business:.................................................2
Main body..................................................................................................................................3
Identify functional areas:............................................................................................................3
Identify internal and external stakeholders and their roles........................................................3
Identify the nature and degree of main stakeholders’ interests, and implications of conflicting
interests:.....................................................................................................................................5
Identify the level of main stakeholders’ influence:....................................................................7
Create a stakeholder matrix:.......................................................................................................8
Comparison of manufacturing and hospitality industry:............................................................9
Conclusion:..............................................................................................................................10
References:...............................................................................................................................11

INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
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Executive Summary
The aim of this report is to discuss the importance of the stokeholds in the successful business
scenario. It is the stakeholders group that help the companies to find out perfect and ethical
ways to operate on a market. This paper has discussed the stakeholders associated with the
Fast food chain industry namely McDonald’s. It has analysed how the stakeholders groups
can influence the growth of the business. This paper has also contrasted the operation and
stakeholders of McDonald’s with the hospitality service by Hilton Hotels to understand the
differences of these two industries.
Introduction and background information of chosen business:
McDonald’s is a fast food company based in America which was founded in the year
1940 founded by Richard and Maurice McDonald in California. McDonald’s is the largest
restaurant chain of the world by revenue that service more than 70 million customers each
day in more than hundred countries (Mcdonalds.com.au 2019). McDonald’s is best known
for its French fries, hamburgers and cheeseburgers. The feature breakfast items and soft
drinks along with desserts. By responding the changing customer tests and changing ideology
about in taking healthy food this company has perfectly catered its stakeholders for more than
70 years. This is the fourth largest private employer after Walmart. The company has
different business model for different countries. In order to match the Expectations of the
stakeholders and again the best of the market the company has try to adapt the organisational
and national culture of that country. For example the business model of McDonald’s in the
US market is completely different from that of the United Kingdom or the other Asian
countries. By bringing changes in the food items variations and making those more local the
company has effectively created a lawyer base of customer that mainly support this company
for their quality and efficiency.

INTERNAL AND EXTERNAL STAKEHOLDER ANALYSIS
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Main body
Identify functional areas:
McDonald’s has been operating in the food and beverages industry for a long time and
created its brand reputation in such a manner that most of the developed and emerging
countries have McDonald’s outlets in the big cities . McDonald’s has become the Emblem of
globalisation therefore sometimes referred to as Mcdonaldization of society. the operation of
McDonald’s is search extensive that the economic situation for purchasing power parity is
judge depending upon the big Mac index which is a product very popular produced by
McDonald’s. The industry in which McDonald’s operates is Fast Food Industry which
incorporates product as well as service to the customers and other stakeholders. The corporate
social responsibility is served by McDonald’s at its best. It has utilised Technology and other
external environmental factors in such a manner that the claims and Complaints against this
company’s operation is minimal.
Identify internal and external stakeholders and their roles
For understanding the stakeholders of McDonald’s that operates in the fast food chain
industry it is important to analyse the factors related to the theory of PESTLE and porter’s
five forces show that the internal and external environmental factors become clear and how
the operations are affected by these stakeholders of the company can be clearly understood.
PESTEL analysis relates to the political economic social legal technological and
environmental factors that highly depend upon the operations of the company and the
interests of the stakeholders. The political factor directly relates to the government as the
external stakeholder of the company that changes the corporate policies and create pressure
for avoiding by some new on modified tax system for laws relating to export and import of
goods (Yang, Zou & Wang, 2016). Both local as well as International government policies