Managing within a Competitive Environment Part 01

Slide 1
Managing within a
Competitive
Environment

Table of Contents
Slide 2-INTRODUCTION..............................................................................................................3
Slide 3- Background information on McDonald's Key stakeholders..............................................3
Slide 4- McDonald's Loyalty Programmes.....................................................................................3
Slide 5-McDonald's rewards...........................................................................................................3
Slide 6- McDonald's: identify the stakeholders groups as well as explain their relationship with
the organisation ...............................................................................................................................3
Slide 7- Identify and discuss the stakeholders group's needs ........................................................3
Slide 8- Evaluate how the needs of the stakeholder group was met...............................................3
Slide 9- CONCLUSION................................................................................................................3
SLIDE 10- REFERENCES:............................................................................................................4
Books and Journals.................................................................................................................4

Slide 2-INTRODUCTION
In recent time, there is huge competition in market as well as dynamic business environment
which creates difficulties for businesses to survive and meet their goals effectively. Business
environment includes two factors such as internal and external which has great impact on the
productivity and profitability of company (Akcam, 2020). These factors includes various
stakeholder such as suppliers, customers, employees, management, government and many more
who are connected with the business operations. McDonald's company are taken to be considered
to better understand the concept managing within competitive environment. It is most popular
fast food company which was established by Richard and Maurice in 1940 at California in US.
This project covers the analysis of an organisation's competitive , external environments
as well as critically evaluate the decision making methodologies. Further, it covers the evaluation
of the value of published financial information to stakeholders addition to nature of specific
initiative. At last it covers the needs of stakeholder groups and evaluation how the needs of
stakeholder group was met.
Slide 3- Background information on McDonald's and Key stakeholders
McDonald's is the multinational fast food company which operates in many country
across the world. It was founded in 1940 by Richard and Maurice at California in US. The
product and services of McDonald's are Cheeseburgers, coffee, soft drink, hamburgers and apple
pie which attract large number of people in whole world (Allen and Carlson, 2018). The mission
of the company is generate maximum profit by fixing the price of products affordable and
reasonable. The vision of the company is to provide delicious food at convenient locations, time
and reasonable price to the customers to they feel great about eating and enjoying their meal. It is
world largest chain of restaurant as they offer more than half of the population daily in more than
100 nations across 37,500 stores worldwide.