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COMM12025 - Internal and External Communication, Communication Essay

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CQUniversity Australia

   

Communication Essay (COMM12025)

   

Added on  2020-03-04

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In the COMM12025 Individual Reflection, we will discuss Communication Essay. In this essay, the learner has elaborately described the usage of social media communications in the country of Singapore. As per the report, ‘We Are Social 2017’, seventy percent of Singaporeans access social media accounts through their mobile for both External and Internal Communications. In this trending and technological advanced, more and more people are engaged through the use of social media communications. This creates a direct impact on the organizations for using social networking tools for communication both internally and externally as well.

COMM12025 - Internal and External Communication, Communication Essay

   

CQUniversity Australia

   

Communication Essay (COMM12025)

   Added on 2020-03-04

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1Running head: Communication EssayCOMMUNICATION ESSAY
COMM12025 - Internal and External Communication, Communication Essay_1
Communication EssayTable of ContentsIntroduction......................................................................................................................................3External communications............................................................................................................4Internal communications.............................................................................................................7Conclusion.....................................................................................................................................11Reference list.................................................................................................................................122 | P a g e
COMM12025 - Internal and External Communication, Communication Essay_2
Communication EssayIntroductionIn this essay, the learner has elaborately described the usage of social media communications inthe country Singapore. As per the report, ‘We Are Social 2017’, seventy per cent of theSingaporeans access social media accounts through their mobile for both external and internalcommunications. In this trending and technological advanced era, more and more people areengaged through the use of social media communications. This creates a direct impact on theorganizations for using social networking tool for communication both internally and externallyas well. Communication to the world via social networking can enhance the feasibility and famefor the companies of Singapore. As maximum citizens of this country are engaged via socialmedia, the promotion, as well as communication process, will significantly enhance for thereputed organizations of the country. The learner has critically provided the relevant theories ofcommunications both internal and external along with the advantages and disadvantagesassociated with such practice in the organization. A brief description of the significance of theuse of social media communications by organizations of Singapore has also been provided forenabling social media as “communities of practice”. 3 | P a g e
COMM12025 - Internal and External Communication, Communication Essay_3
Communication EssayExternal communications The importance of social media in the business world specifically Singapore is remarkable in thecurrent era. Through social media, a drastic change has been noticed in the way of interactionbetween each organization with their stakeholders. A social media networking tool can bedeveloped in an organization through learning, surveying, training, following guidelines,reporting, empowering and monitoring. Modern technology has critically changed the base ofexternal communications while making the Internet a valued resource towards reaching andattaining new customers (Botan & Hazleton, 2010). Organizations must create websites forletting various people learn about the upcoming product and latest services. Social medianetworking tools have a huge impact on the people of Singapore which can lead to success aswell as failure. Hence, this technology has to be accessed appropriately with specific measures.The development communication theory clearly states that there is no development possiblewithout communication which at present social media took an integral part in it (Melkote, 2003).Shannon described communication theory through the seven elements of communication whichare the receiver source, sender, destination, feedback, channel, message, and entropic elements(negative and positive). These elements are well involved in social media networking toolswhich are accepted by 70% of the population of the country Singapore.Social media networking tools such as YouTube, Blogs, Facebook, Twitter, Vimeo, Linkedin,Google+ and Flickr are convenient for the people of Singapore as well as the organizations tocommunicate. This, in turn, will be both cost-effective as well as time sparing and will help toreach target demographics significantly. This kind of networking communications allows variousorganizations to interact with audiences throughout the world. This, in turn, lets organizations toattain more visibility as well as will be profitable for the organization in each and every aspect.The top most potential benefit of enabling social media in an organization is significantly theability to attain low-cost exposure or promotion of the company all over the globe (Cheney et al.2010). Modernisation theory also supports external communication via social media networkingwhich clearly states that at the final stage people will accept and enjoy the conveniences which isoffered by technology while replacing traditional culture completely (Bernstein, 1971)). Thistheory implies perfectly on the current situation of Singapore.4 | P a g e
COMM12025 - Internal and External Communication, Communication Essay_4

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