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Essay on Influence of Social Media on Business Communication

   

Added on  2020-05-28

7 Pages1460 Words2125 Views
Running head: BUSINESS COMMUNICATIONBusiness CommunicationName of the StudentName of the UniversityAuthor Note
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1 BUSINESS COMMUNICATIONIntroduction With the advent of computers and technology, there has been a considerable evolution inthe mode of communication as well. The newer and currently one of the most used tools forcommunication is social media. Social media is a great tool or platform for businesscommunication and is widely used for internal and external business communication. Thebusiness world has drastically changed with the use of modern technology. For any business, it isvery essential to have a proper communication with the customer. Social media is effectivelyused for this purpose although it was not designed for business use (Lovejoy and Saxton 2012).The essay discusses the positive influences of the social media on internal and external businesscommunication. The essay further discusses the process by which social media platform isconsidered as an effective communication tool. Social media as a tool for business communicationThe social media is as extremely valuable tool or asset that is used by businessorganization to keep in touch with the customer and understand the customers’ needs. Socialnetworks are widely used as a platform for engaging with the clients to fetch their views aboutthe product or services offered by the company. Social media provides a group of onlinecommunication options that enables a user or a business organization in receiving feedbacks,sharing ideas and receive information that would be helpful for conducting business processes.The use of social Intranet, internal blogs, discussion forums and web-based communication aremajor social media tools that are put to business use (Jussila, Kärkkäinen and Aramo-Immonen2014). The use of social media as a tool for communication has increased considerably as it is aplatform that is used and accessed by majority of the people across the globe. With the advent of
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2 BUSINESS COMMUNICATIONtechnology, it is expected that the social media experience furthermore traffic in future (Wang,Yu and Wei 2012). Therefore, it acts as a great platform for collecting the views of number ofpeople and sharing new ideas and products with them. Therefore, social media acts as a powerfultool for marketing for business in reaching out a larger group of audiences (Khang, Ki and Ye2012). Social Media’s Influence on Internal and External business communicationThe social Media platform has a good influence on different business communication beit internal or external. The different social media platforms including Twitter, Google+,Facebook, provide a global platform for business communications. It helps both in internal andexternal business communication. External business communication indicates communication ofan organization with its clients and customers in order to solve their queries of fetch theirreviews. Apart from this, millions of people access the social media thus making it a greatplatform for business marketing (Dahnil et al. 2014). Marketing is a type of externalcommunication as well, since an organization promotes its product to the customers with an aimof increasing their customer base.Internal communication indicates communication that is carried out within a business.The internal communications are important for upholding the momentum of staff relationshipthat further brings profit to the company. The process of internal communication can be assimple as staffs email, newsletter and instant messaging. However, in recent times, social mediahas a wide influence on the process of internal communication that includes transmission ofinformation among the employees within an organization. How important is Social media as a communication tool?
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