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MKT 443- Social Media Advantages And Disadvantages

   

Added on  2020-03-04

18 Pages4698 Words64 Views
Running head: SOCIAL MEDIASocial mediaName of studentName of UniversityAuthor note

1SOCIAL MEDIAExecutive summaryThe topic illustrates the use of social media for the purpose of enabling internal andexternal communications and create a good brand presence in the market. It has been seen fromthe We Are Social 2017 report that most of the people in Singapore access social media toremain connected as well as communicate with people all over the world by surfing internet ontheir mobile phones. The topic will demonstrate the various advantages, disadvantages for thecompany to utilize social media, and how can be beneficial for enabling good communities ofpractice within the business environment too.

2SOCIAL MEDIATable of ContentsIntroduction......................................................................................................................................3We Are Social 2017.........................................................................................................................4Advantages and disadvantages of using social networking.............................................................4Internal or external communications...............................................................................................9Communications theory.................................................................................................................10Using social media for “communities of practice"........................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................15

3SOCIAL MEDIAIntroduction Singtel, also known as Singapore Telecommunications Limited is one of the majortelecommunications organization which has a combined total customer base of more than 600million customers from everywhere around the world, nearly in 25 countries (Andzulis,Panagopoulos & Rapp, 2012). The company has its headquarters in 31 Exter road, Singapore andChua Sock Koong is the CEO of the company. It provides Information technology and networkservices too and has a net revenue of $16.961 billionSGD, operating income of $5.013 billionSGD and a generated profit of more than $3.871 billion SGD (Singtel.com, 2017). There aremore than 25000 employees who have committed themselves fully to the company and few ofthe subsidiaries include Optus and NCS Pte Ltd in Singapore.It is one of the major mobile network operators in Singapore and provides services likeISP SingNet, IPTV Singtel TV and other mobile phone networks and telephony services. Thecompany has managed to expand largely outside its home country and has a large number ofshares in other regional mobile operators such as Optus, Bharti Airtel, etc. The businessorganization in Singapore has controlled most of the market shares consisting of 82 percent ofthe fixed line market, 47 percent of the mobile market and 43 percent of the broadband market(Aral, Dellarocas & Godes, 2013). It is listed as one of the largest companies by marketcapitalization according to Singapore Exchange. It has also invested good amounts of money inthe new companies, which want to innovate its business operations and processes.

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