Pharmaceutical Industry Analysis & CSR Strategy

This assignment requires a comprehensive analysis of the pharmaceutical industry in Vietnam. It involves evaluating entrepreneurial dynamics within this context, examining public health aspects related to international trade agreements, and assessing current pharmaceutical pricing policies. Additionally, students are tasked with proposing a corporate social responsibility strategy for a leading technology company like Apple, considering its environmental impact and applying the power-interest grid model.

International Business

Table of Contents
BUSINESS COVER LETTER........................................................................................................1
EXECUTIVE SUMMARY.............................................................................................................2
THE BUSINESS ............................................................................................................................1
Registration details......................................................................................................................2
Business premises.......................................................................................................................2
Organizational chart....................................................................................................................2
Management and ownership ......................................................................................................4
EXPERIENCE.................................................................................................................................4
Key personnel..............................................................................................................................4
Products / Services......................................................................................................................5
Innovation...................................................................................................................................5
Insurance.....................................................................................................................................5
Risk management........................................................................................................................6
Legal considerations....................................................................................................................6
Operations...................................................................................................................................6
Sustainability plan.......................................................................................................................7
Stakeholder of company..............................................................................................................8
Power interest grid....................................................................................................................14
THE MARKET..............................................................................................................................16
Market research.........................................................................................................................16
Market targets............................................................................................................................17
Environmental / industry analysis.............................................................................................17
Customers..................................................................................................................................18
SWOT analysis..............................................................................................................................18
Advertising................................................................................................................................19
THE FUTURE...............................................................................................................................20
Vision........................................................................................................................................20
Mission......................................................................................................................................20
Goals and objectives.................................................................................................................20

Action plan................................................................................................................................20
GANTT CHART...........................................................................................................................20
RESOURCES................................................................................................................................22
Human resources.......................................................................................................................22
Physical resources.....................................................................................................................23
THE FINANCES...........................................................................................................................23
Key objectives and financial review.........................................................................................26
Assumptions..............................................................................................................................26
Start up cost...............................................................................................................................26
RECOMMENDATIONS...............................................................................................................27
REFERENCES..............................................................................................................................28

Illustration Index
Illustration 1: Organizational structure............................................................................................3
Illustration 2: Power Grid..............................................................................................................14
Illustration 3: Gantt Chart..............................................................................................................22

Index of Tables
Table 1: Program Logic Model......................................................................................................15
Table 2: SWOT Analysis...............................................................................................................18
Table 3: Marketing expenses.........................................................................................................19
Table 4: Action plan.......................................................................................................................20
Table 5: Gantt Chart.......................................................................................................................20
Table 6: Budget..............................................................................................................................23

BUSINESS COVER LETTER
07/10/2017
To the Respected Investors Panel
Our business case is to invest a certain percentage of profits in CSR activities. Contributing to the society for its welfare has
been the priority of APPLE since year. Now the company is planning to invest 5% of the revenue in setting up health care in Hanoi
Vietnam. The team selected for this initiative is highly qualified having adequate experience inn handling CSR initiatives.
Medicines and medical equipments will be fulfilled by Pfizer which itself is a pharmaceutical company. Everything will be
imported from Australia to Vietnam to meet the requirements. The plan will help in redesign the future of many people who cannot
afford consultancy from qualified and renowned health care professionals. It will further help in increasing the brand awareness of
Apple as well.
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EXECUTIVE SUMMARY
Apple is a leading company involved in designing and developing software. As every company is required to invest a certain
amount in Corporate Social Responsibility, the company is planning to the same in health care sector in Hanoi, Vietnam. It will
establish a health care campaign where free health check ups will be provided to the people. All the medicines and medical
equipments will be imported from Pfizer, Australia which itself is a pharmaceutical company. Volunteers will be hired to make it a
successful event. The total estimated investment which is 5% of the revenue by Apple is 286268.014. Appropriate advertising of the
campaign will be done by the volunteers so that awareness of the campaign can be increased among the people of Vietnam.
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THE BUSINESS
Business details
Apple Inc. is a leading company that designs, develops and delivers computer software, consumer electronics, hardware i.e.
iPhone, iPad, tablet computer, Watch, TV and others. It was established in the year 1976 and headquartered in California, US. Its
Corporate Social Responsibilities (CSR) plans i.e. Global Volunteer Program, workers empowerment, EHS (Employee Health and
Safety), Energy consumption, Clean Water Program, environmental safety, waste management are held by Environmental Initiatives
President, Lisa Jackson (Apple Corporate Social Responsibility, 2017). The plan is about how firms can manage its internal business
functions so as to create positive impact on the society. In now-a-days, CSR is being emerged as a paramount of organizational
functions, wherein, firms make considerable amount of efforts for the social welfare. In the current business case, being Apple’s
representative, we have planned to carry out a CSR campaign which aims to expand & promote apple’s products and services by
undertaking various CSR initiatives and plans in Asian country. Currently, we have planned to undertake a social welfare campaign in
Vietnam, in which, people will be provided with the free of cost healthcare services so as to enjoy a healthier life ( Anh Duc and et.al.,
2012).
Owing to this, Vietnam is targeted because currently, its healthcare system combines both Eastern and Western medicine, and
the country’s government is struggling in order to establish a universal plan of healthcare that will satisfy basic medical necessities of
citizens. Currently, people have to pay cost at both public as well as private hospitals and in often cases; residents opt for private
establishments as they are comparatively well-equipped with innovative facilities. However, public hospitals face issues due to lack of
fund, unavailability of advanced equipments, lack of medical staff and doctors and lacking ICUs, as a result, people are unable to get
best quality medical treatment (Healthcare in Vietnam, 2017). Although in cities like Hanoi & Ho Chi Minh city, there are sufficient
pharmacies which are well stocked, still, most hospitals are overcrowded and outdated; hence, they are unable to serve both the
provincial and locally resided people. However, in public establishments, equipments become obsolete which need replacement.
Although in the state budge, government allocate increased fund to healthcare sector, still, it is far less so as to meet basic healthcare

needs of people (Vietnam-Healthcare, 2017). Sunstroke, sunburn, infectious diseases and dehydration are very common health
hazards in the city. Taking into consideration increasing prevalence of people medical necessities, it is decided to set Apple’s CSR
campaign in Hanoi to serve people with the best quality of health treatment. Our CSR plan will be work as a mechanism which will
undertake socially useful programs for the community welfare and their sustainable development. In this, it is decided to invest 5% of
Apple Inc’s profitability to the plan, however, medicine, vaccination and required supplies will be purchased from the leading
pharmaceutical company, Pfizer.
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Registration details
CSR campaign in Hanoi, Vietnam may require several registration requirements i.e. Medical Device Registration. Apart from
this, there are certain regulatory requirements which need to be complied with such as documentary requirement; Quality Management
System covers both Quality Control & Assurance and others (Banalieva and Dhanaraj, 2013).
Business premises
In order to set a welfare campaign at Hanoi, Vietnam for providing people with the medical facilities and benefits, a business
premises at centre of the city with adequate size will be needed. In order to organize CSR campaign in Hanoi, there are two choices
available, either to buy a premise or take the building on lease. As it is a CSR plan which does not require premises for lengthy period,
therefore, it is decided to take building on rent at a fixed monthly rental charges. Tanlong Property Company will be contracted so as
to hire an adequate size of rental property in the central area of the city. While selecting the location, there are few consideration will
be targeted includes central location, adequate size, right cost and easy convenience for the people and others (Biswas, 2013).
Organizational chart
It presents hierarchy or organizational framework which clearly demonstrates relationship the relationship between various
business activities, tasks and staff. It underpins that how the CSR program will be undertaken in Vietnam along with the level of
management and reporting authority. For the planned CSR initiative, it is constructed here as under:
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4
Illustration 1: Organizational structure

Management and ownership
According to above designed CSR structure, it becomes clear that CSR committee will be the central authority that includes
Chairman, Managing Director and other Board members who will set vision, mission and objectives for planned CSR campaign.
They will communicate set agenda and plans to the CSR project manager who will head entire project and look after its appropriate
implementation to deliver healthcare facilities to the people for their welfare. Apart from this, the managerial team comprises technical
expert, test lead, change manager, team leader and PMO. In emergent unpredictable cases, there may be a need to implement
necessary changes in the planned program, which is headed by change manger but, still, final decisions whether to implement required
changes or not will be taken by the CSR Sterling Committee (Meredith, and et.al., 2011). However, supervisor will monitor their
subordinates work and overlook after smooth functioning of the CSR plan. Thus, he will be work as a reporting authority to which the
staff members need to report timely. In order to ensure that all the things are well-managed, project progress reports will be
maintained and conveyed to the board members so that they can devise necessary decisions for the sound strategic management
(Larson and Gray, 2011). In the hiring plan, doctors, nurses and other staff members will be hired domestically from Vietnam because
they will be available at cheaper cost which minimizes labor cost. All the staff members will be provided with a short-training so that
they have good knowledge of various requirements which our CSR plan has targeted (Braithwaite, 2013).
EXPERIENCE
Key personnel
APPLE is planning to carry out its corporate social responsibility related project and in this project entire management will be
look after by the firms employees. Appropriate structure will be prepared under which there will be manager and employees under
him. All individuals will be from Vietnam as Directors will look after entire project and will ensure that each and every activity will
be performed in proper manner in the business. It will be ensured that there is appropriate structure in respect to implementation of
CSR project. Under this, Director of APPLE business in Vietnam will be head of project and under it there will be HR manager.
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Remaining employees will work under supervision of HR manager. Hence, in this way appropriate structuring will ensure that project
will be performed in systematic manner.
Products / Services
In CSR project there will be several medicines that will be distributed among respondents free of cost. Apart from this,
services of Doctors and nurses will be taken which will play a vital role in making this project successful. There is need to hire doctors
and nurses that have good professional record so that best quality of services can be provided to the people and make them satisfied. It
can be said that in respect to current corporate social responsibility project there are less variety of products that are available in the
market. However, product categories are limited but within medicines there are wide variety of items that will be provided to patients
(Braithwaite, 2013).
Innovation
Innovation is the one of the important tool that make any project successful. Innovation refers to something new that is done in
anything like machine or project. In current corporate social responsibility program also innovation will be done. Under this, only
experienced and highly professional doctors will be hired for medical camp (Dhaliwal and et.al., 2011). Usually, such kind of camps
are also organized by government and in that any doctor is appointed which sometimes make these camps ineffective. Selection of
highly professional doctors will ensure that innovation is done in project and same will be effective.
Insurance
During program individuals that are patient of any big disease will be recommended to approach an insurance company and
obtain health insurance. This is because when an individual is suffered from any disease medical bills are very high and due to this
reason one find himself in problem (Bristy, 2012). In order to sort out this problem it is necessary to recommend patients to do health
insurance so that in case of any contingent situation if big money is required through health insurance sufficient amount of money can
be obtained. Such kind of recommendations will make patients feel sense of belongingness and caring nature of doctors will be
reflected which will make entire campaigning effective.
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Risk management
Risk management is the one of the main concept on which most of firms pay due attention so that business performance can be
improved to great extent. Business is exposed to multiple sort of risks and due to this reason it have to adopt proper risk management
system in its business. In case of current project also proper risk management system will be adopted (Barnea and Rubin, 2010).
Under this separate panel will be prepared under which Director will be chairman and senior as well as junior HR will be team
member in panel. On daily basis this panel will do meeting and will ensure that all things are organized in proper manner. Hence, it
can be said that risk management system of firm is effective (Contractor, 2012).
Legal considerations
There are specific rules and regulations in respect to each and every thing whether it is business or any act. In case of current
business firm also rules and regulations applied. As per rules it is mandatory for the business firms to perform CSR activities in case if
their profitability cross certain limit (Ganor and Halperin Wernli, 2013). By complying with rules APPLE is performing CSR under
which medical camp will be organized and treatment will be given to needy people. It can be said that there are less rules and
regulations in respect to performance of CSR activities and it is very important to follow these rules in order to avoid any legal action
by government (Halydier, 2012.).
Operations
As part of operations APPLE will organize medical camp in Vietnam. In order to increase business in Vietnam it is very
important to create good image of the firm among people and due to this reason CSR will be performed in relevant nation ( Bénabou
and Tirole, 2010). Under this for specific time period medical camp will be organized and under this on different disease treatment
will be given to the people. It can be said that CSR activities will be performed on wide level.
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Sustainability plan
Sustainability plan refers to the plan that is followed to maintain stability in specific situation. Sustainability plan is commonly
prepared by the business firms to maintain stability in business and its operations. In current project that is related to performance of
CSR activity there is need to bring sustainability (Hassali and et.al., 2013). This is because in initial stage it is possible that project
going in better manner but after that it may not perform in better manner. Hence, it is very important to ensure that there is appropriate
sustainability project in respect to current project that is related to CSR activities.
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STAKEHOLDERS ANALYSIS
Stakeholder of company
Stakeholder Their interest or
requirement from the
project
What the project needs
from them
Perceived attitudes and/or
risks
Actions to take
Top directors  Top Directors of
APPLE subsidiary
that is in Vietnam
will be one of the
most important
stakeholders in the
current CSR project.
This is because
entire CSR related
activity will be
performed by
APPLE and same
will be performed in
leadership of these
managers. Thus,
they are the one of
important
stakeholders in
current business
project. Stakeholders
 Project need support
from them in respect
to successful
execution of project.
 In case they failed to
perform risk is high.
 Detailed plan with
sub plans need to be
prepare to ensure
that everything will
be performed in
proper manner at
workplace.
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are considered as
one of growth
drivers of the
business firm. These
are those entities that
have interest in the
project. CSR
program execution
will create specific
image of APPLE
among people and
will boost sales of
the product and will
make easy for the
managers to sale
firm product.
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Doctors and nurses of
Vietnam
 Doctors and nurses
are the important
stakeholder in
respect to current
CSR project that
APPLE intends to
carry out in
Vietnam. These are
important
stakeholders because
entire project of CSR
will be carried out
by these people.
These are considered
as stakeholder
because they have
interest in project as
they are paid for
their work and have
to give best services
to the people so that
their good image can
be created among
them. By providing
good services
doctors can make
their name popular
among people.
 Project require their
support as they are
final entities that will
execute entire
project at ground
level (Hoang, 2016.).
 Risk is moderate as
few of them may
give poor services to
patients.
 Ethical guidelines
may be given to
them to ensure that
they will give
services in better
manner.
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Employees of Apple  Apart from top
managers other
employees of
APPLE are also one
of the important
stakeholders of the
firm. This is because
they are employee of
APPLE and it is
their responsibility
to perform all duties
and responsibilities
in systematic manner
which are assigned
to them in proper
manner. It can be
said that employees
are the one of the
most important
stakeholder because
success or failure of
entire project
depends on them as
they are working at
ground level for
execution of project.
 Project need their
support in terms of
management they
will do in
performance of CSR
activities.
 Risk is high and in
case employees
failed to perform
responsibilities CSR
cannot be performed
in better way.
 Top manager need to
keep close eye on
activities of
employees.
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Service takers  These are another
but most important
stakeholders because
same will be final
beneficiaries of the
project. These are
the people that are
suffered from
specific disease and
required proper
treatment. Patients or
relevant people have
very close interest in
respect to current
project because they
will receive free of
cost treatment and be
benefited from them.
Hence, service takers
are also considered
as one of major
beneficiaries or
stakeholders of
project.
Project need maximum
participation from their side
so that treatment of more and
more people can be done in
camp.
 Low  Pamphlets can
distributed in city so
that more people can
be made familiar
about CSR that
APPLE is going to
conduct.
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Pfizer
 It is one of the well-
known
pharmaceutical firm
that is operating
across globe. There
are number of
products that firm
offered to the
people. There is
interest of Pfizer
because it is not
operating in Vietnam
and due to this
reason doctors are
not much familiar
with its name and
products. CSR
activity will help
Pfizer in expanding
its business in
Vietnam.
Project need support from
Pfizer because availability of
appropriate sort of medicines
will ensure that better
treatment is given to patients
in camp. Pfizer need to send
relevant and most effective
medicines in appropriate
quantity for people in
Vietnam (Kookana and et.al.,
2014).
 Moderate  In case scarcity is
observed about
specific sort of
medicine then other
firm’s medicines can
also be offered to
people.
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Power interest grid
Illustration 2: Power Grid
Source: Kumar, Gaur and Pattnaik, 2012 Keep satisfied: Those entities that have low interest in firm but have high power or influence comes in relevant
quadrant. Doctors and nurses comes in this category. It must be ensured that people are receving proper
treatment and are satisfied from doctors.
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 Manage closely: Directors are one important stakeholder as they have high interest and power is high and due to
this reason they must be closely informed about any updates that are happening in project. Same thing applied in
case of employees as they will implement entire project and due to this reason need to receive time to time
information from Directors. Monitor: Pfizer have low interest in the firm because through CSR name of APPLE will become popular not of
company (What is power interest grid, 2017). They also can not influence firm CSR project at wide level. Hence,
only monitoring need to be given to supply and availability of items by Pfizer.
 Keep informed: Patients that will come in camp have high interest and low influence on firm CSR campaign.
Hence, they comes in keep informed category where there proper treatment must be done and best advise must
be given to them (Kuntluru, Muppani and Khan, 2012).
PROGRAM LOGIC MODEL
Table 1: Program Logic Model
Objectives Activities/ Tasks / Actions Outputs Outcomes
Operational objectives
 To increase number of
patients by 20%.
 To increase availability of
medicines
 Increase brand
awareness
 To import more
medicines
 Increased revenue to
Apple products
 Increase in customer base
by 10% in next year.
 Increased profits
 Increase in revenues
 Higher customer base.
 Increased distribution
channel
Marketing objectives
 To enhance brand
 Conduct market
research
 Increase patients to the
camp by 40%.
 Increase in trust of
customers
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awareness of Apple
products in Vietnam
 To enhance the
campaigning of CSR
initiatives
 Advertise on social
media and TV
 People will get aware
about Apple.
Financial objectives
 To increase investment in
CSR by 10%
 To increase venture
capitalists in the project
 Participation in
business pitch
competition.
 Increase sales of
Apple
 Improvement in services
at the campaign by 20%.
 Improved services at
health care centre
CSR Objectives
 To provide free health
care services
 To give medical
consultancy to people
 Setting up of camp.
 Involvement of
volunteers
 Tie up with the
Pfizer for medicines.
 Increase in customer base
of Apple by 10%
 People getting treatment
will increase to 20%.
 Improved health care
services in Vietnam.
THE MARKET
Market research
Market research is the one of the important tool that is used by the business firms to make business decisions. While taking
decision about organizing camp it is necessary to select appropriate place as location where medical camp will be organized. This is
because if there will be appropriate location it will be more easy to attract relevant sort of people. In this regard medical camp will be
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organized at a place which is nearby to private hospital (Li, 2014). By doing so more awareness will be developed about health
program among people without making heavy expenditure on advertisement. Best location identification is another main benefit that
can be derived from market research. It is always important to select best place where camp can be organize. There may be a specific
place where large number of cases of specific disease may be organized. In order to solve such kind of problem medical camp may be
organized at nearby location. All these things can be identified only on basis of market research (Linh, Huong and Thuy, 2015).
Market targets
Market target is the term that is also known by name target market. While selling any product it is very important to select
appropriate sort of people as target market because by doing so sale of product can be done in better manner. In case of CSR activity
that firm intend to conduct target market will be those people that are suffered from specific disease like cancer or malaria etc. Small
treatments are usually given in camps but it will be first camp where treatment on high level of disease will be given to patients. Thus,
it can be said that final target will be those people that heavily suffered from chronic disease from long time (Mansell, 2014.).
Environmental / industry analysis
CSR is related to social activity and due to this reason it is not much affected by business environment directly. However, it
can be said that indirectly CSR is affected by business environment. PESTLE analysis factors that may affect CSR performance is
explained below. Political factors: It is the one of the main factor that have heavy impact on the business firms and their CSR activities. It is the
political party’s decisions that make any task easy or tough (Corporate social responsibility and business environment impact,
2017). Political environment promote performance of CSR activities and due to this reason it can be said that political
environment is in favour of the business firm. However, there is need to ease rules and regulations so that easily CSR related
projects can be executed (Masoud, 2013).
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 Economic factors: It is another factor that have heavy impact on business firm. Economic factors directly affects firm’s
performance in terms of profitability and sales. In case any firm earn low profit in business it does not perform CSR or if
perform it then it works on very low level. Social factors: Social factor is another factor that to some extent affect success of campaigning. There are number of people
who think that in camps services are not provided in proper manner and due to this reason does not prefer to visit such kind of
camps. Apart from this, such kind of people also motivate individuals not to visit camp. Hence, such kind of things negatively
affect effective campaigning. Technological factors: Technology factor affects campaigning of CSR as in many projects that are like related to medical. Use
of advanced technology to large extent positively affect a project. Environmental factors: Environmental factors are considered while performance of CSR activity. Now a day’s people are
becoming more aware about CSR and due to this reason there are large number of firms that are performing CSR on
environment protection.
 Legal factors: There are less rules and regulations and due to this reason firms does not need to bother about that.
Customers
Project is related to CSR and due to this reason there will be no customers. Instead of this, there will be patients or people that
are suffered from specific disease as target people. It can be said that this project will benefit a lot of people.
SWOT analysis
Table 2: SWOT Analysis
Strength Weakness
 The initiative is unique.
 Services will be provided in free.
 Only 5% of revenue will be invested which is less to
provide health services.
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 Strong brand image of Apple.  Severe conditions of the patient can not be treated due to
lack of resources.
Opportunities Threats
 New initiative which has not been adopted by telecom
company in Vietnam yet.
 To increase the brand awareness of Apple.
 People have personal family doctors
 People may not be comfortable in coming to camps for
health check ups.
Advertising
The advertising of the campaign can be done in the following manner by Apple:
 Using Billboards and hoardings in all the available Apple stores in Vietnam.
 Make people aware about the initiative through personal interactions
 Creating an event on social media websites.
 Sharing belief and values of the company through speeches, videos, mails stc
 Adopting radio as a means of branding.
 Creating striking TV advertisement.
 Setting up kiosk outside the apple stores (McKerrow, 2015)
 Distributing promotion T shirts in schools, colleges and corporate offices in order to attract large number of volunteers to the
initiative.
Table 3: Marketing expenses
Particular Amount (in one month)
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Billboards and hoardings 800
Personal interaction 400
Speeches, Videos and mails 200
Radio 500
TV advertisement 600
Total marketing expenses 2500
THE FUTURE
Vision
Safety and happiness of the customers is realised through good health and healthy lifestyle.
Mission
The company's mission is to deliver the best to its customer and not compromise in terms of quality. Further, inspiring people
to lead a healthy life style.
Goals and objectives
The main objective of the campaign:
 To ensure good health of its customer
 To provide the best medical health services as per the availability of the resources with the entity.
 Rapid growth of the initiative in other countries as well (Nabi and Dornberger, 2013)
 Strengthen the volunteers group attached through it.
Action plan
Table 4: Action plan
Particulars Expected date of completion
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Start the research 01/08/17
Set up of campaign 01/08/17
Start proving services 01/01/18
GANTT CHART
Table 5: Gantt Chart
WBS Tasks Task Lead Start End
Duratio
n
(Days)
Working
Days
Days
Com
plete Days Remaining
1 Task Category 1 John 1/03/07 2/18/07 47 96% 33 45 2
1.1
Formation of CSR
team 1/03/07 1/20/07 18 100% 13 18 0
1.2
Creating blueprint of
plan 1/21/07 2/19/07 30 95% 21 28 2
1.3
Identifying marketing
strategy 1/22/07 2/09/07 19 95% 15 18 1
2 Task Category 2 Jane 3/01/07 5/11/07 72 13% 52 9 63
2.1 Identify the areas 3/01/07 3/17/07 17 50% 12 8 9
2.2
Identify requirement
of equipments 3/01/07 3/17/07 17 30% 12 5 12
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2.3
Hire doctors and
nurses
3/18/07 4/25/07 39 0% 28 0 39
2.4
Receive medicines
from Pfizer 4/15/07 5/12/07 28 0% 20 0 28
3 Task Category 3 Bill 4/25/07 8/01/07 99 0% 71 0 99
3.1
Make people aware
about health campaign 4/25/07 5/11/07 17 0% 13 0 17
3.2
Assess the non
reaching area 5/12/07 5/28/07 17 0% 11 0 17
3.3 Hire volunteers 5/29/07 7/04/07 37 0% 27 0 37
3.4 Set up campaign 7/05/07 8/02/07 29 0% 21 0 29
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RESOURCES
Human resources
Human resources is an important aspect of any company. Apple will be requiring few people who can carry out different tasks
at the campaign. In order to run the social campaign there is a requirement of various personnels. Some of them are mentioned below:
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Illustration 3: Gantt Chart

 Healthcare professionals to provide their services
 Medical consultants to give medical consultations to people
 Volunteers to set up and run the campaigns (Neuwelt, Gleeson and Mannering, 2016)
 Pharmacology outsourced from Pfizer which will be provided free of cost to the people who can not afford their medicines.
 Accountant and finance person to look out for the finances being received to the activity.
Physical resources
Physical resources are the requirements other than personnels that are required to be present in order to successfully implement
the plan. These resources will help in providing better services to the people and make the campaign a successful one. Some of the
physical resources required by Apple are as follows:
 Medical equipments such as Blood pressure monitor, stethoscopes, respiratory rate monitor (Nguyen and et.al., 2014)
 Other equipments such as sterile syringes, saline bottle stand, resting seats etc.
 Furniture where patients can sit and wait for their turns.
 Sample collection equipments.
 Tools and appliances
THE FINANCES
Table 6: Budget
Particulars Rate Total
Month
1
Month
2
Month
3 Month 4
Month
5
Month
6 Month 7
Month
8
Month
9
Month
10
Month
11
Month
12
$ $ $ $ $ $ $ $ $ $ $ $ $
CASH INFLOWS 5725360
729600.
00
459840.
00
451004.
00
452284.4
0
453692.
84
451065.
22
452351.
75
453766.
92
455323.
61
453859.0
7
455424.
98
457147.4
8
TOTAL INFLOWS 729600 459840 451004 452284.4 453692. 451065. 452351. 453766. 455323. 453859.0 455424. 457147.4
25

84 224 75 92 61 7 98 8
RECURRENT
EXPENDITURE
Goods for resale 120 132 145.2 159.72 175.69 193.26 212.59 233.85 257.23 282.95 311.25 342.37
Materials 450 450 495 545 599 450 495 545 599 500 550 605
Labour costs
Salaries 50 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000
Wages 20 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000
Labour On-costs
Superannuation 5 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250
Work Cover 4 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Payroll tax 3 750 750 750 750 750 750 750 750 750 750 750 750
Payments to
contractors
Equipment costs 12000 0 0 0 0 0 0 0 0 0 0 0
Equipment hire/lease 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Equipment
maintenance 500 500 500 500 500 500 500 500 500 500 500 500
26

Occupancy costs
Rent 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500 1500
Cleaning 200 200 200 200 200 200 200 200 200 200 200 200
Maintenance 100 100 100 100 100 100 100 100 100 100 100 100
Security 150 150 150 150 150 150 150 150 150 150 150 150
Marketing and
Promotion 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500
Travel
Airfares and
accommodation 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Travel allowances to
staff 500 500 500 500 500 500 500 500 500 500 500 500
Local transport 200 200 200 200 200 200 200 200 200 200 200 200
Vehicle expenses 170 170 170 170 170 170 170 170 170 170 170 170
Communications and
systems
additional hardware 100 100 100 100 100 100 100 100 100 100 100 100
additional software 100 100 100 100 100 100 100 100 100 100 100 100
IT supports /
maintenance 250 250 250 250 250 250 250 250 250 250 250 250
telephone [phone] 300 300 300 300 300 300 300
internet costs 270 270 270 270 270 270 270 270 270 270 270 270
27

Administration
stationery and office
requisites 200 200 200 200 200 200 200 200 200 200 200 200
postage 50 50 50 50 50 50 50 50 50 50 50 50
courier and delivery
costs 70 70 70 70 70 70 70 70 70 70 70 70
legal expenses 500 0 0 0 0 0 0 0 0 0 0 0
Licences or Permits 1000 0 0 0 0 0 0 0 0 0 0 0
Training costs
Facilities hire 1500 1500 1000 1000 1000 1000 1000 1000 1000 1000 1000 1000
Cost of trainers 750 750 750 750 750 750 750 750 750 750 750 750
TOTAL
RECURRENT
EXPENDITURE 286268 36480 22992 22550.2 22614.22 22684.6
22553.2
6
22617.5
8
22688.3
4
22766.1
806572 22692.95
22771.2
49 22857.37
NET INCOME 693120 436848
428453.
80
429670.1
8
431008.
20
428511.
96
429734.
16
431078.
57
432557.
43
431166.1
2
432653.
73
434290.1
1
CAPITAL
EXPENDITURE
Equipment purchased 12000 0 0 0 0 0 0 0 0 0 0 0
Vehicles purchased 17000 0 0 0 0 0 0 0 0 0 0 0
Furniture purchased 9000 9000 0 0 0 0 0 0 0 0 0 0
TOTAL CAPITAL
EXPENDITURE 38000 9000 0 0 0 0 0 0 0 0 0 0
28

Key objectives and financial review
The main objective is to utilize the finances available in rightful manner (Nguyen and Roughead, 2015). It will help in taking
better steps which can fulfil the core objective. The company is investing 5% of the revenue in this cause which is equal to
286268.014.
Assumptions
Core assumptions of the plan are:
 There will be increase in the revenues of the company by 5%
 The company will be invested only 5% of the revenues of every month.
 Investment of machinery, furniture and medical equipment will be performed only once.
 All the medicines will be exported from Pfizer Australia in Vietnam.
Start up cost
The Start up cost of the campaign will be 62480. It will include, legal expenditure, licenses and permits, equipment, machinery
and vehicles cost, transportation cost etc. These are the basic costs which are required to be incurred in order to set up the campaign
for the first time in Vietnam.
RECOMMENDATIONS
Basic recommendations can be given to the initiatives being set up and planned by Apple. It will help in successful
implementation of the plan and receiving desired outputs. Some of the suggestions to Apple are as follows:
 To enhance the marketing strategy structure so that more people can join the campaign.
 Company can improve the investment criteria and can opt for venture capitalists as well (Nguyen, Hassali and McLachlan,
2013).
 Improve the structure of health care campaign so that emergency services can also be provided there.
29

30

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