International Business Report - Apple Inc

Added on - 21 Jul 2020

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International Business
Table of ContentsBUSINESS COVER LETTER........................................................................................................1EXECUTIVE SUMMARY.............................................................................................................2THE BUSINESS............................................................................................................................1Registration details......................................................................................................................2Business premises.......................................................................................................................2Organizational chart....................................................................................................................2Management and ownership......................................................................................................4EXPERIENCE.................................................................................................................................4Key personnel..............................................................................................................................4Products / Services......................................................................................................................5Innovation...................................................................................................................................5Insurance.....................................................................................................................................5Risk management........................................................................................................................6Legal considerations....................................................................................................................6Operations...................................................................................................................................6Sustainability plan.......................................................................................................................7Stakeholder of company..............................................................................................................8Power interest grid....................................................................................................................14THE MARKET..............................................................................................................................16Market research.........................................................................................................................16Market targets............................................................................................................................17Environmental / industry analysis.............................................................................................17Customers..................................................................................................................................18SWOT analysis..............................................................................................................................18Advertising................................................................................................................................19THE FUTURE...............................................................................................................................20Vision........................................................................................................................................20Mission......................................................................................................................................20Goals and objectives.................................................................................................................20
Action plan................................................................................................................................20GANTT CHART...........................................................................................................................20RESOURCES................................................................................................................................22Human resources.......................................................................................................................22Physical resources.....................................................................................................................23THE FINANCES...........................................................................................................................23Key objectives and financial review.........................................................................................26Assumptions..............................................................................................................................26Start up cost...............................................................................................................................26RECOMMENDATIONS...............................................................................................................27REFERENCES..............................................................................................................................28
Illustration IndexIllustration 1: Organizational structure............................................................................................3Illustration 2: Power Grid..............................................................................................................14Illustration 3: Gantt Chart..............................................................................................................22
Index of TablesTable 1: Program Logic Model......................................................................................................15Table 2: SWOT Analysis...............................................................................................................18Table 3: Marketing expenses.........................................................................................................19Table 4: Action plan.......................................................................................................................20Table 5: Gantt Chart.......................................................................................................................20Table 6: Budget..............................................................................................................................23
BUSINESS COVER LETTER07/10/2017To the Respected Investors PanelOur business case is to invest a certain percentage of profits in CSR activities. Contributing to the society for its welfare hasbeen the priority of APPLE since year. Now the company is planning to invest 5% of the revenue in setting up health care in HanoiVietnam. The team selected for this initiative is highly qualified having adequate experience inn handling CSR initiatives.Medicines and medical equipments will be fulfilled by Pfizer which itself is a pharmaceutical company. Everything will beimported from Australia to Vietnam to meet the requirements. The plan will help in redesign the future of many people who cannotafford consultancy from qualified and renowned health care professionals. It will further help in increasing the brand awareness ofApple as well.1
EXECUTIVE SUMMARYApple is a leading company involved in designing and developing software. As every company is required to invest a certainamount in Corporate Social Responsibility, the company is planning to the same in health care sector in Hanoi, Vietnam. It willestablish a health care campaign where free health check ups will be provided to the people. All the medicines and medicalequipments will be imported from Pfizer, Australia which itself is a pharmaceutical company. Volunteers will be hired to make it asuccessful event. The total estimated investment which is 5% of the revenue by Apple is 286268.014. Appropriate advertising of thecampaign will be done by the volunteers so that awareness of the campaign can be increased among the people of Vietnam.2
THE BUSINESSBusiness detailsApple Inc. is a leading company that designs, develops and delivers computer software, consumer electronics, hardware i.e.iPhone, iPad, tablet computer, Watch, TV and others. It was established in the year 1976 and headquartered in California, US. ItsCorporate Social Responsibilities (CSR) plans i.e. Global Volunteer Program, workers empowerment, EHS (Employee Health andSafety), Energy consumption, Clean Water Program, environmental safety, waste management are held by Environmental InitiativesPresident, Lisa Jackson (Apple Corporate Social Responsibility, 2017). The plan is about how firms can manage its internal businessfunctions so as to create positive impact on the society. In now-a-days, CSR is being emerged as a paramount of organizationalfunctions, wherein, firms make considerable amount of efforts for the social welfare. In the current business case, being Apple’srepresentative, we have planned to carry out a CSR campaign which aims to expand & promote apple’s products and services byundertaking various CSR initiatives and plans in Asian country. Currently, we have planned to undertake a social welfare campaign inVietnam, in which, people will be provided with the free of cost healthcare services so as to enjoy a healthier life (Anh Duc and et.al.,2012).Owing to this, Vietnam is targeted because currently, its healthcare system combines both Eastern and Western medicine, andthe country’s government is struggling in order to establish a universal plan of healthcare that will satisfy basic medical necessities ofcitizens. Currently, people have to pay cost at both public as well as private hospitals and in often cases; residents opt for privateestablishments as they are comparatively well-equipped with innovative facilities. However, public hospitals face issues due to lack offund, unavailability of advanced equipments, lack of medical staff and doctors and lacking ICUs, as a result, people are unable to getbest quality medical treatment (Healthcare in Vietnam,2017). Although in cities like Hanoi & Ho Chi Minh city, there are sufficientpharmacies which are well stocked, still, most hospitals are overcrowded and outdated; hence, they are unable to serve both theprovincial and locally resided people. However, in public establishments, equipments become obsolete which need replacement.Although in the state budge, government allocate increased fund to healthcare sector, still, it is far less so as to meet basic healthcare
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