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International Business Assignment: Business Environment

   

Added on  2020-06-06

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Professional Development
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Business Organisation andEnvironment in a GlobalContext
International Business Assignment: Business Environment_1

Table of ContentsINTRODUCTION...........................................................................................................................1Task 1...............................................................................................................................................1Information on selected business organisation.......................................................................1TASK 2............................................................................................................................................3Business environment.............................................................................................................3TASK 3............................................................................................................................................6Analytical approaches............................................................................................................6TASK 4............................................................................................................................................7Application for appropriate data.............................................................................................7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
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INTRODUCTIONA business organisation needs a lots of research on market, industries, customers,competitors, core competencies as well as environment in which they are operating their visionand mission. Whenever a organisation established in market they work with a agenda to earnmore revenue and provide services to their customers with higher satisfaction (Alshamaila,Papagiannidis and Li, 2013). These activity of a firm is directly or indirectly affect onenvironment of country and economy. This project work is on Waitrose, which is Britishsupermarket. Now this company wants to open their new store in Canada. So for this they needto deal with some environmental issue of the county. It includes Internal and externalenvironmental factors that affects on a business organisation as well as appropriate analyticalapproaches through Porter's five forces. Task 1Information on selected business organisationThis report is based on Waitrose which was established in the year 1904 by WallaceWaite, Arthur Rose and David Taylor. This is a British supermarket and a retailer of foodproducts. It has approx. 350 branches across the UK with having 30 convenience stores andaround 91,000 employees. Now, this organisation is considering to open their new stores inCanada. So, for this, they have to get a brief research about their rivalry in this country and theircustomer’s choice and demands. They have warrant to supply groceries, wines and spirits toQueen Elizabeth. So, these things make their goodwill higher in market with a strong rivalry. Asits results, they will have to face some difficulties to make their own goodwill in Canada and tostand with their competitors. But in it, their management's strategy and decision making skillsprovides them strength and future objectives. They will have to attempt all the task and practicesof the company in most effective way to increase financial profit of business. This reportincludes, how external and internal environment affect on their business strategy as well as whattype of plans they can make according to different approaches of business (Baker, 2012). It isbasically a process which is work for different economy, culture and society to provide theirservices and communicate with them to promote their business easily. Communication withcustomers or different market aspects is one best promotion activity for newly establishedorganisation at different place. Through this they can easily provide information about their1
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products and services to consumers and build trust in their mind for them. Sometimesmanagement of business conduct different programs in which their marketing division is dealwith Business to business and business to customers to promote their organisation. For acompany its is very hard to operate their business activity in a different country where lots ofcompetitors are already exist and they already have a large number of customers who believe intheir goods and activities as well. These type of competitions provides them different approachesto make effective strategy which provides them best outcomes as well as connect morecustomers with them. In a different country, customers demand and their wants are all dependson its environment aspects because it is a term related which relates to climate, cultures, fashionand customers taste. They have a structure that determines relationship between its function andactivities, employees and management, workers and customers as well as their responsibilitytoward the organisations and market. This system of a company can affect or they are affected bythe environment beyond its boundaries (Bristow, 2010). Financial statement of Waitrose Partnership weekly sales figures for last week (to 2 December) published on Tuesday 5December 20172
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