Barriers to International Business Operations

INTERNATIONAL
BUSINESS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Strategy proposal used by organisation to start new venture ................................................1
PART 2 ...........................................................................................................................................2
Key business drivers behind the expansion............................................................................2
Important barrier to trade and protectionist policies .............................................................3
Ethical, social and legal issues ..............................................................................................5
Cross-culture issues ...............................................................................................................8
PART 3............................................................................................................................................9
Difference between e-commerce and other modes of expansion...........................................9
Aspects of international marketing relevant to proposed venture........................................10
Potential impact of Brexit on the venture ............................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
Every organisation wants to expand its business to increase their market share, gain profit
and maintain strong position in marketplace. There are various types of strategies which are
implemented by organisations for smooth running of their business (Andry and et. al., 2015).
There are different types of factors which impact the business environment. It has a positive as
well as negative impact on the performance of company. Management of organisation needs to
determine these factors and implement distinct strategies in order to resolve various issues which
arise while performing different types of operations of organisation. It is important that solution
to different problems is identified on time so that accordingly solution is found. These strategies
help to manage all operations to accomplish different types of tasks in an effective manner.
Rahat continental limited is a Package/Freight Delivery company located in 4 PETER JAMES
BUSINESS CENTRE PUMP LANE, HAYES, MIDDLESEX, United Kingdom. Management of
organisation wants to explore its business from India to UK in the field cotton wear for the small
children. They are doing this expansion by making use of e-commerce platform. They are also
planning to get the expert supplier from India who are making cotton wears from children form a
long period of time. So, organisation needs to recognise various factors of UK which helps to
start a new venture in the UK.
TASK 1
Strategy proposal used by organisation to start new venture
In order to start a new venture in different nation, Rahat continental Limited performs
various types of market researches to recognise various factors of UK in an effective manner. For
this, management performs PESTLE analysis and BCG matrix to inculcate with these factors.
These two strategies play a significant role to determine the various factors. The brief of these
two analysis is given as below:
 Political factor: Is concerned with rules and regulations made by the government of UK
in order to start a new venture. The management of organisation needs to follow these
norms for smooth running of business.
 Economical factor: This factor is concerned with allocation of funds from different
resources. Management needs to recognise tax policies which help to perform various
functions of business in an effective manner.
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