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INTERNATIONAL BUSINESS COMMUNICATION.

   

Added on  2023-01-16

7 Pages266 Words33 ViewsType: 33
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INTERNATIONAL
BUSINESS
COMMUNICATION
INTERNATIONAL BUSINESS COMMUNICATION._1

Intercultural Communication
The contemporary era is
characterized by expansion of
MNCs in every corner of the world.
There are high chances of failure in
understanding between people due
to intercultural communication.
Business organizations have people
springing from various cultures and
backgrounds.
INTERNATIONAL BUSINESS COMMUNICATION._2

Intercultural communication
theories
There are mainly there intercultural
communication theories framed by
various researchers.
Kluckhohn & Strodtbeck, 1961
Schwartz, 1992
Fons Trompenaars and Charles
Hampden-Turner, 1997
INTERNATIONAL BUSINESS COMMUNICATION._3

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