International Business Communication Ass 1

This report discusses the application of theories of intercultural and international communication to Belarus, evaluates cultural sensitivity, communication barriers, and provides recommendations for success. It covers topics such as Hofstede's Cultural Dimension Theory, networking, and team development.

International business
communication ass 1

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Brief introduction of Belarus country.........................................................................................3
Application of theories of intercultural and international communication to the selected
country( Samovar, Hofstede, Jandt etc.).....................................................................................4
Evaluate the cultural sensitivity when doing business into particular country into critical terms
with support of examples............................................................................................................6
Evaluate the different communication barriers that are experienced by the foreign business
with support of different examples ............................................................................................7
Communication recommendations and strategies .....................................................................8
Provide the recommendations for the organisation for achieving success in country like
Belarus ........................................................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
International business communication refers to the communication practice which occurs
across the borders at international level. The main requirement of international communication
was due to enhancing level of effects and influences the globalisation. In the present report ,
Margot Bakery is taken into consideration. It is the bakery which was opened in the year of 2016
which is a East Finchley-based bakery that uses the organic, free range eggs for its baking
purpose. They also uses fair trade sugar and organic flour for ethical cakes and chocolate(Ali and
et.al., 2021). (Carradini., 2020). (Kalogiannidis and Papaevangelou., 2020).The bakery has
moved their own production to another location which is named as Belarus. The present report
cover discussion about the application of theories of international and intercultural
communication. In addition to this, the report will cover analysis about the cultural sensitivity
when doing business into the Armenia country and also about the importance of networking.
Moreover, the report will cover discussion about the different communication barriers
experienced by the foreign business into the Armenia country.
MAIN BODY
Brief introduction of Belarus country
Belarus is basically the land locked country which is in the Eastern Europe which is
bordered by Russia to the north east and east, Ukraine to the South, Latvia and Lithuania to the
north west and Poland to the West. It covers an areas of around 207,600 square kms and also
have population of around 9.2 million. Within the Europe, Belarus is the thirteenth largest and
20th most popular country and it is divided administratively into seven regions. From its history
point of view, it was the smallest of the three Slavic republics which is included in the Soviet
Union and it also shares the distinct ethnic language and identity which has not previously
enjoyed political sovereignty (Małys and Fonfara., 2018).Belarus is the last country in Europe
which has been run by a dictator and also known for its potatoes, tractors as well. It is the
country which has the lowest unemployment rate in Europe where the predominant language is
the Russian and not Belarusian.
Belarus is the country which has about forty percent which is forested and also one of the
largest remaining part of the immense primeval forest which once stretched across the European
Plain.

Belarus is the country which lies between the latitudes of 51 degree and 57 degree N and
longitudes 23 degree and 33 degree E. The country basically lies within two ecoregions Sarma
tic mixed forests and Central European mixed forests. There are three major rivers which has
been run through the country: the Neman, the Pripyat and the Dnieper. There are many streams
and eleven thousand lakes which has been found in Belarus (Reshetnikova and Magomedov.,
2018). From the Governance point of view, Belarus is a presidential republic with separation of
powers which has been governed by the National Assembly and the president. It has been
observed that Belarus and Russia have been close trading partners and diplomatic allies since the
break up of the Soviet Union. From the business point of view, Belarus is dependent on Russia
for imports of raw materials and for its export market as well.
Application of theories of intercultural and international communication to the selected
country( Samovar, Hofstede, Jandt etc.)
Intercultural communication refers to people of one culture try to know the cultural
information which has been conveyed b them through other cultures. The theory of international
and intercultural plays a very significant role and also support in terms of communities at
international level. For developing the effective relationship, it is also one of the interracial
groups in order to cooperate with each other. For developing the deeper understanding about the
intercultural and international communication of Belarus is “Hofstede cultural dimension
theory”.
Hofstede's Cultural Dimension Theory: In the context of cultural theory, it is a model
that supports into context of deeper understanding about the differences in culture across the
countries for the purpose to recognise and also identify different methods through which the
organisation can carry out its operation in dissimilar cultures(Santos and et.al., 2021). With
support of this dimension, it help into the context of deeper understanding about the culture of an
organisation and understand the best practices which could support the company into context of
level of expansion. Apart from this, it is the framework which gives permission to the
organisation into context of having proper understanding of their customers and requirements as
well.

Power Distance: It is a dimension which majorly deals with the fact that all individuals
all the individuals are not equal within the society and also expresses the attitude of culture
towards these inequalities(Shim and Kim., 2021). Belarus is a country which has scored 95
where holders of power are very distant within the society. Within the society, people accept the
hierarchical order where every body has a place and also it needs not any further justification. It
has been observed that discrepancy between the more powerful and less people leads towards the
significance off status symbols.
Individualism vs collectivism: Under this head, it is basically considered as the
significant responsibility of business which focuses on the individuals. Within the case of
individualism, the main issue of fundamental which includes the degree of inter dependence
which a society maintains among their members. In context to Belarus, it is a nation which has
scored into lower terms around 25 due to which it follows the collectivist culture. It is basically
evident in the early close and integration, long term commitment to a strong cohesive in group.
In context to Margot Bakery, they also follows the collectivism culture where they have to work
within the team so that they can execute the results into fast manner.
Uncertainty avoidance index: Under this dimension, it has been observed that it has
been used for purpose of determining the uncertainty which occurs into dissimilar aspects. In
context to the organisation, it is very important for the organisation for reducing the uncertainty
in order to avoid any type of problems or risks that could result into hindering the functions of an
organisation(Spijkman and de Jong., 2020). In context to Belarus, they have scored a very high
number which is around 95 which demonstrate as a nation they see mechanisms in order to avoid
ambiguity. There are people who do not readily accept the change and also risk adverse in terms
of nature. They have also maintained the rigid codes of behaviour and belief and also intolerant
of unorthodox ideas and behaviour.
Masculinity vs Feminity: According to this dimension, it is mainly describes about the
creation which generally creates the behaviour, achievement, attitude and equality. In the context
of masculinity, it is basically measured through the ferocity and lack ness as well. In the case of
feminity which is mainly related to the roles into general terms which basically deals with the
quality of life. In context to Belarus country, it has the low score of twenty characteristics as the
feminine society. In the culture of feminine, the major focus is on the working in order to live.

Within such kind of societies, people mostly value solidarity, equality and quality in their lives
of working.
Long term VS short term orientation: Under the head of orientation, it is basically
based on the determination at horizon level which has been supported by the organisation for
purpose of implementing strategy in over planning. It is the dimension which mainly explains
about in which manner every society has to maintain certain links with its own past while dealing
with challenges of future and present as well(Szkudlarek and et.al., 2020). In context to Belarus
country, it has scored 81 number which has been shown by the highly pragmatic nature. Within
the societies of pragmatic orientation, there are people who believes that truth depends mainly on
the context, situation and time as well. It shows the ability in order to adapt traditions easily to
the changed conditions, thriftiness, strong propensity to invest and save and perseverance in
achieving results.
Evaluate the cultural sensitivity when doing business into particular country into critical terms
with support of examples
Cultural sensitivity refers to the knowledge, awareness, and acceptance of other cultures
and other cultural identities. It is basically related to the cultural competence and also to the
precursor to the achievement of cultural competence and also which is the mostly used term than
the cultural competence. The concept of cultural sensitivity basically allows the organisation in
order to respond with a more proper and respectful manner to various individuals by recognising
the cultural background etc. It is also the kind of basic set of skills which allows the organisation
to have better understanding of learning and individuals(Thussu., 2018). When expanding into
the country of Armenia, it is necessary for the organisation to take into consideration about the
cultural sensitivity of the country. In case of Armenia, the culture of business is friendly and
communicative as well where the investors and business owners appreciate the pace of economic
reforms, freedom, safety and openness.
Importance of networking and do the research into the relative significance of languages which
includes the extent to which the language of the buyer should be used
Networking refers to the process of or action of interacting with others in order to
exchange information and develop the professional or social contacts. It is also about the
exchange of ideas and information among people with a common special interest or profession
which is usually the informal social setting. Networking is important because it contributes

towards the social well-being and help in meeting people at all the professional levels. It also
contribute into context of boosting the professional confidence level. Under the head of
networking communication, it mainly explains about the set of protocols which allows the
programs that is related to the application for purpose of communicating with each other
(Walker., 2021). The buyer has to choose that language which has been predominantly used into
the market so that they can make proper contacts at the larger scale. There are different kinds of
advantages and disadvantages which has been explained into the following manner:
Advantages: It basically support into context of facilitating the communication among
dissimilar cultures and also support into context of building relationship with their consumers.
Disadvantages: It becomes very challenging to learn the language of another country
and can also be different into the comparison of native one. It has been observed that the cultural
identity also got damaged into negative manner.
Evaluate the different communication barriers that are experienced by the foreign business with
support of different examples
There are different communication barriers which has been experienced through the
foreign business when the country wants to shift their production unit into the new country
named as Belarus which has been defined into the following manner:
There are certain main barriers which has been explained into the well defined manner. It
includes language and gestures.
Language: At the international level, communication into different language act as the
barrier in order to achieve the results into fast pace manner. With reference to barriers in
communication, the differences in language could also result into impacting the communication
among customers and employees.
Gestures: It basically refers to the form of non-verbal communication or non-vocal
communication where visible body actions communicate with specific messages which is either
in the place of or into conjunction with speech(Xu and Wu., 2020). When there is majorly about
communication , it gives the permission to the individual to communicate with the help of
dissimilar gestures for expressing their feelings and thoughts. It sometimes lead towards the
wrong information and misunderstanding as well where it is considered to the barrier of the
organisation. For dealing with different kinds of issues, it is very important for the organisation
to take into consideration of different strategies of communication.

Communication recommendations and strategies
Within the business world, for achieving the out of box performance of an organisation it
is important that to use the communication strategies into effective terms with the right kind of
approach. Communication strategies refers to the plans for communicating the information
which is related to the particular event, issue, situation or audience(Zeng and et.al., 2019). It act
as the blue print for the communicating with stakeholders, public and even colleagues as well.
These strategies also explains about the plan for purpose to communicate with the main audience
and also act as the plan for communicating with customers, stakeholders and public into different
countries. With the help of effective communication strategies, it helps the organisation in terms
of establishing the communication with the individuals of Belarus country. It has been
recommended for the Margot Bakery that they have to focus on one to one communication level
that plays a significant role into context of having deeper understanding and develop the bond
with team members into effective terms. It is very important for the organisation manager to be
very highly empathetic towards the customers and employees. When establishing
communication it is very necessary that to make use of different effective modes of
communication. It also allows the individual to have their own set of preferred communication
modes.
Provide the recommendations for the organisation for achieving success in country like Belarus
There are different kinds of recommendations which can be utilised by the Margot
Bakery organisation in order to achieve success in country like Belarus which has been defined
into the following manner:
 Emphasis on team development: For the purpose of team development, it is basically a
type of method for supporting the organisations and also enhances the work of team in
order to become more efficient within the business operations. Within the communication
process, it is very important for team members to communicate with each other in such a
way that it will support into context of promoting their ability and also needs to have
larger scale of better understanding of connectivity.
 Use of advanced communication tools: It has been recommended that to use dissimilar
kind of tools of communication which can be used for both external and internal

communication. These are the tools which basically include computers, telephones, social
networking, web conferencing tools and emails for achieving success into its operations.
 Within the business and operations, development of communication into formal
terms: The term formal communication basically refers to the flow of information and
data with support of predefined routes and channels. Flow communication basically
defined as the the chain of hierarchical and command structure. With the help of having
effective communication channel into formal manner, it help in terms of reducing the
chances of errors and mistakes. When the communication has been done within the
boundaries then it results into reduction of occurrence of mistakes and errors.
So these are the recommendations which are very important in order to achieve success within a
complete new country where there is no idea about any kind of culture, rules and regulations. So
these recommendations helps the organisation to stand strongly into this international market.
CONCLUSION
The above stated report concludes that international business communication is very
important within the business world. It has been concluded that there are companies who want to
shift their production into another country so they have to analyse the market into deeper terms.
It has been determined that there are different theories of intercultural and international
communication which has been supported by the Hofstede's dimension. It has been observed
that there is cultural sensitivity when doing business completely into a new different country so
for that purpose it is important that to consider each and every aspect into serious terms. Within
the business environment, networking plays a very significant role where language is very
important in order to communicate into effective terms. There are different kinds of
communication barriers which has been experienced through the foreign business. At the
organisational level, there are certain recommendations which are very essential for the further
growth and development of an organisation. So its very important that international business
communication is very important in order to achieve the out of box results into effective terms.

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