International Business Environment - Analysis and Implications

International Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Evaluate the business techniques utilised to analyse the international business environment.4
Impact of globalisation and international trade on national economies.................................5
Organisational structure of business in global market...........................................................6
Evaluate the risks involved in operating the business in international environment.............7
TASK 2............................................................................................................................................7
Micro and Macro environment of the company.....................................................................7
Benefits, opportunities and challenges of globalisation and international trade....................9
An assessment of the extent to which working in international environment affects the success
of the business......................................................................................................................13
TASK 3..........................................................................................................................................14
Analyse the implications of organisations of the cultural and regulatory diversity in global
markets.................................................................................................................................14
Importance of corporate social responsibility and sustainability.........................................14
Compare and contrast management approaches to sustainability........................................15
CONCLUSION .............................................................................................................................16
REFERNCES:................................................................................................................................17
Books and Journals:..............................................................................................................17

INTRODUCTION
The International Business Environment is pivotal for the economies of a country. It is
multidimensional as it contains many things such as political risks, legal and taxation issues,
exchange risks as well as cultural differences. IBE plays an important role in the growth and
development of a nation. Hence, International Business Environment denotes an environment in
which international organisations allocate their businesses. It is mandatory for the individuals at
the managerial level to deal with factors that include international business environment. The
company which is chosen to prepare this report is Jaguar Land Rover Automotive Company. It is
British multinational automotive organisation which manufactures luxury cars and sport utility
vehicles (Ahmad, Masri and Lee, 2019). It has headquarter in Whitley, Coventry, UK. The main
activity of this company is the design, development, production and sales or automotive products
bearing the Jaguar and land Rover marques. It has been a subsidiary of Tata Motors since it was
introduced as a holding company. Also, it is reputed as the world class car manufacturer of the
customized car bodies by exploiting high quality devices and machines. The following report
consist business techniques that is used to analyse the IBE, it will also include the impact of
globalisation and international trade on economies of country. Later, it will analyse the macro
and micro environment of business, while assessing the opportunities, benefits and challenges of
globalization and international trade. Furthermore, it will analyse the implications for business of
regulatory and cultural diversity in the global markets. Lastly, it will assess the importance of
CSR and sustainability.
TASK 1
Evaluate the business techniques utilised to analyse the international business environment.
International business environment can be understood as the trade of products, services,
capital, technology, knowledge across national boundaries and at international scale. Whereas,
international business environment is that surrounding in which larger or bigger firms expand
their business at international level (Farhoomand and et.al., 2021). IBM involves several
opportunities and threats for the growth and development of the company. In order to detect
them there are several business techniques that are used to analyse the international business
environment such as STEP analysis, SWOT analysis, PEST analysis, SNW analysis and many
more. In context of Jaguar Land Rover Plc, the discussion is below: