Analyzing Strategies and Their Impact on Macro Economic Factors of Jaguar Land Rover Automotive

Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Analyse the strategies and explain its impact over macro economic factors of an organisation 1
PESTEL ANALYSIS:.................................................................................................................1
Macro environment factors and strategic management impact over organisation......................4
Examine the internal environment and capabilities for Jaguar Land Rover Automotive with
the help of appropriate framework..............................................................................................5
Critically examine the internal environment to assess strengths and weaknesses of an firm's
internal capabilities, structure and skill set.................................................................................8
Illustrate Porter's Five Force Model............................................................................................9
Strategies for improving competitive edge and market position..............................................11
Define relevant theories, concept and model for strategic planning.........................................11
Strategic management plan for tangible and tactical strategic priorities and objective............13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Business strategy is explained as competitive moves which is prepared by top level
management in order to gain competitive advantages against rivalry (Basil and Basil, 2019).
This is formulated by management of business in order to outline how firm can reach out to the
desire result despite of numerous challenges prevailing in the open market place. On the other
hand, company is able to achieve set goals and objectives inspecified time frame. Whereas,
ineffective tactics brings huge financial loss to the company. By scanning the external
environment, business strategies should be prepared so that firm can flourish smoothly in global
market. Jaguar Land Rover Automotive is selected for completion of report. This is a leading
British automotive company situated in Whitley, United Kingdom. It was founded in year 2008
by Tata Motors. The CEO of this leading company is Ralf Speth. This assignment covers how
Brexit influence the business both internally and externally. Analysis of internal environment
and capabilities are done. Porter's Five Force Model is deeply studied in order to understand the
level power each step is holding like bargaining power of supplies, bargaining power of buyers,
threats of substitutes, competitive rivalry and threats of new entrants. Additionally, various
models and theories are determined to devise strategic planning for a company.
TASK 1
Analyse the strategies and explain its impact over macro economic factors of an organisation
PESTEL ANALYSIS:
This is a kind of mechanism and a framework that is used in order to analyse the factors
of a micro economic environment which will create a strong impact over organisation (Bhatt,
2020). These analysis is prepared to identify those external factors that can have both positive
and negative effect over an organisation. Elements covered in it are political, economical, social,
technological, environmental and legal. Organisation covered in this analysis is Jaguar and its
impact has been explained below:
Political Factors:
This factors covers the rules and regulation prepared by the government regarding market and
trade strategies. In other words, it can be explained as policies that are formed by government
related to various aspects such as tax, labour, foreign trade. At the time of Brexit, UK has
separated itself from European UNION that is going to impact in formation of policies. As the
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tax rate is rising due to the policies of government because of this Jaguar is not able to improve
its over all sales of its product.
Economic Factors:
This factor deals with all things which can impact economy and various aspects of it.
Elements included are growth of economy, rates of exchange, interest, inflation and disposable
income. After Brexit, policies of economy is going to change because UK is going to be open
for new market of other nations that can bring more competition within its market. Jaguar is
effected positively as growth of company in market increases because of more demand from
upper class society that is helping the company to gain more profit and maintain its stability
within market of UK. This is going to generate employment that eventually reduces rate of
unemployment (Blut and Floh, 2018). Positive impact is going to be upon the company .
Illustration 1: Pestle Analysis
Source: Pestle Analysis, 2018
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