International Business

Running head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author Note:

1INTERNATIONAL BUSINESS
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................3
Detail Strategy.................................................................................................................3
Key Business Drivers......................................................................................................5
Important barriers to trade and policies...........................................................................7
Ethical, Social and Legal Issues......................................................................................8
Cross-Culture Issues........................................................................................................9
E-Commerce vs Other Method of Expansion..................................................................9
Different aspect of International marketing...................................................................11
Impact of Brexit on the new venture.............................................................................12
Conclusion.........................................................................................................................13
References..........................................................................................................................15

2INTERNATIONAL BUSINESS
Introduction
The following report mainly details about ABC Continental Limited which is based in
India (Sperber et al. 2014). The organization mainly deals within providing proper air services
which are committed to providing safe, reliable and cost-effective way for delivery of
consignment. They considered being IATA registered agents which provide easy access to major
kind of airline services. It can easily offer competitive prices to its clients. They are considered to
be expert and have ability to move single or even complex shipments by air mode. It can be done
at any time or even from any destination (Spence, 2016). The organization is planning to be set
up new kind of business venture in whole United Kingdom (UK). The organization comes up
with an idea of setting up new platform for selling organic cotton cloth wear for infants of UK.
The organization will get the supply of raw materials from India who is specialized in
manufacturing organic cotton infant wear. This business will make use of UK reputation for
quality of land, reliability and lastly transparency. As the new venture is based in UK, it can
unrelated kind of diversification that is new kind of portfolio for risk and opportunities.
In the coming pages of the report, a detail strategy proposal for extensive and market
research has been provided in details. After that, the main business drivers behind the expansion
in UK has been provided. A list of important barriers for trade and policies which can damage
the new venture has been provided. Various issues like ethical, social and lastly legal aspects
have been discussed in details. Issues related to cross culture has been provided in details. The
last section of the report deals with e-commerce vs another mode of expansion and potential
impact of Brexit has been provided.

3INTERNATIONAL BUSINESS
Discussion
Detail Strategy
E-commerce has taken the whole concept of buying and selling of goods to next
generation. Shopping through online mode is now experience as it makes benefit for the end
users along with profit for the whole business (Spector, Liu, and Sanchez, 2015). In the year
2014, the whole e-commerce industry understands the goods with goods and services worth of
value 1.5 trillion USD. Later on, in the year 2015 another exciting year for whole e-commerce
industry for mobile shopping which tends to itself in the market. Consumers from various region
of the world tend to spill across different devices. Brick and mortar retailers tend to focus on
more online strategies and mobile industry will tend to grow around 40% for global transaction
(Smith, Görzig and Robinson, 2018). ABC Continental Limited should implement a list of
strategies for boasting this new infant cloth plan like:
Identifying and learning about Customers: The first notion of this ABC Continental
Limited in the whole web market is all about identifying the end user. If an individual has a
better understanding of, better the individual will able to devise products. It will ultimately lead
to improving the traffic, sales and lastly traffic (Shiraev and Levy, 2016). If the organization has
an idea regarding the buying behavior of consumer of UK, then it will increase the sale of
infants.
Adding carefully to product: Stock marketing product can easily result in sell of overall
product. Mass marketing of products merely stress over the fact product needs to have
exponential buying power. Until and Unless ABC Continental Limited reaches the level of
Walmart, the individual needs to reach the products (Howard and Kollanyi, 2016). This