Issues and Approaches in International Business: A Case Study of Coca-Cola

Running Head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author Note

2INTERNATIONAL BUSINESS
Table of Contents
Introduction......................................................................................................................................3
Discussion of the Issue....................................................................................................................3
Advantages /disadvantages of different approaches........................................................................4
Conclusion and Recommendation...................................................................................................5
Reference.........................................................................................................................................6

3INTERNATIONAL BUSINESS
Introduction
All the nations on the earth are experiencing huge alterations in terms of delivering the
products in the market. The businesses based only on the national economies accomplish the
objective of self-sustainability routing towards the International business. The crucial change is
the introduction of innovation, correspondence, communication, the infrastructure and many
others(Belletti, Marescotti& Touzard, 2017). Through the international business, the
organizations explore various trade opportunities by extending the specific business activities.
The business activities are such as constriction, mining, agriculture, manufacturing, insurance,
education, health, communication, transport and many others. There are various benefits of
engaging in an international business. It supports to improve the profit levels of an organization,
enhance the development prospects, the business vision and many others. However, the
involvement into the international business can make particular organization face various issues.
The issues might leave impact on the performance of the international business. As
examples, the issues might be related to the increased sales, an innovative product launched by
the competitors, instability in the political sphere and the new laws and regulation on the
packaging system (Davcik& Sharma, 2015). The present report will deal with the Coca –Cola
company and discuss the issues related to government regulation on the sugary carbonated
drinks. The soda tax imposed on the beverage products has aggravated the sustainability risk of
the companies like Coca Cola. The report will discuss the issue in more details; examine the
advantages and disadvantages of the different approaches. Finally, the report will conclude by
providing the recommended strategy.