International Business: John Lewis Expansion and Trade Barriers

This article discusses the international business expansion of John Lewis, including trade barriers, cultural and ethical issues, and methods of expansion. It explores the challenges of entering new markets and the importance of ethical considerations in the company's expansion plans.

International business

Table of Contents
International business......................................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
About company John Lewis........................................................................................................3
The business drivers, cultural and Trade barriers of John Lewis................................................4
Ethical and social issues and methods of expansion...................................................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The international business will refer to the trade of goods services, technology, capital or the
knowledge across the world or borders as well as the global or transactional scale. This will also
get involves within the cross borders and its transaction scales of goods as well as services in
between two or more than two countries. Apart from this international business will get
encompasses every commercial activity that will take place to get promote the transfer of goods,
services and resources, people, ideas as well as technologies across the national boundaries.
Moreover, there are four types of international businesses that is exporting, licensing,
franchising, foreign direct investments. In simple terms international business will refers to the
trade of the goods, services, technology as well as several knowledges across the international
borders at the global transactional scale (Ahmed and Rashdi, 2020).This will also get involves
the cross-border transaction of goods as well as services in between two or more than two
countries. The international business is also known as globalisation. Now, in the context of the
report the company John Lewis Introduction of business drivers cultural as well as trade barriers
and also explanation of ethical and social issues as well as several methods of expansion that will
be discuss further.
MAIN BODY
About company John Lewis
The John Lewis is partnership company business that is a retail industry which is get situated
in oxford London and get established in 1929 and the founder of the company is John sped a
Lewis provides a simple cost-effective way to get co-operate its clients to furnish its stylish
interiors. The company also provides several sources of technology to reach their products and
always tries to provide the most thoughtful gifts to their colleagues as well as clients. That is
from planning to sourcing of products by delivery to installation of products, the company
dedicated partners are always active in relation to get guide their clients within every stage of the
projects. The company always get focused to provides the quality of products and expert
services. john Lewis will be focused to make their business attractive in following ways;

 Get in touch- The motivation behind this action to get contact with their experts and
partners and they will work with the customers to get find the services that what is right
for them
 Expert solutions- This expert solution is the main accountability of the manager that will
offer the expert solution that are comparatively will get priced and will be get managed
seamlessly.
 Detail and delivery- This is finally to get manage every co-ordination facility to get
deliver the interior of technology as well as gifts on time and budget.
Apart from these there are approx. 51 john Lewis and partners shops and 349 Waitrose and
partners shops across the UK. That is along with John Lewis. Com and waitrose.com. There
are also two international offices of sourcing, that is soft furnishing factory that having the
various distribution centres. However, the Sedan Lewis will be wanted to create the way of
doing several businesses that was both of the commercial that will be allowing them to get
move quickly as well as stay ahead within the highly competitive advantages within the
industry and democratic that will be providing every partner a general voice of business. This
is the combination that is ahead of time, that will get continues to make the brand name of
the business. after doing partnership with benefits of employee This will provides the
ownership by division of sharing the profit as well as several knowledge and power. The
partners are also getting able to feed their views to do management through by doing the
bodies of democracy.
The business drivers, cultural and Trade barriers of John Lewis
Each corporate administration has to get function the active corporate situation that will
have varying on period basis. Therefore, this is necessary for the company to work accordingly
in order to keep within the pace of these of the changes. Apart, from this international business
will be the broader concepts that will get involve the various number of Transaction that is get
related from the finance and communication. Also, there are several numbers of changes that
have get implemented within the process of business of John Lewis. This impact can get
classified within the two parts that get includes the production and globalization. The product of
Globalisation that will get refers within the process that get involves the finding of things
material from one nation to another nation in order to gain the high productivity within the
business and in other hand international management is the procedure that will also get includes

the elimination of Barriers that will get to come across in order to performing the marketing and
selling function in dissimilar countries. Apart from this international management get allows the
John Lewis to get established the sustainable brand image and good will within the market place
as well as get facilitate to generate the revenue for high sales volume and profits. The company
John Lewis can also go for joint venture and merger that assist to expand its current business for
the business operations. The further discussion is about the key drivers of business of john Lewis
is as follows-
Cost- This term will get refers to the amount of the cost that is to get incurred by any of the
business organisation that is related from performing the functions of marketing, production,
promotion as well as other activities of the business. Therefore, this get involve the expenses of
finance from the company to get carry out every process of business in an effective way. The
cost is also get involved the expenditure of finances from the company as well as other activities
like the areas of manufacturing, transportation and upgrading the values of products. This will
also can further divided within the two parts.
 Direct cost- This belongs to price of the quantity that get connected to the manufacture
of things as well as facilities. This is also get linked to the single subject of cost. This also
get include the price handled by the corporation that gets sustained on cement, and sand
 Secondary cost-This category of Rate that cannot be related by approximately of the
positive objects. Also, here are quantity of purposes that takes to get achieved in daily
processes that gets connected from source and considered in below the secondary cost.
Marketplace- This is the home where purchasers as well as manufacturers will get see to
convey out the conversation procedure. This will also contain of numerous gatherings that get
includes the traders, dealers, producers that get show the dissimilar role within the market place.
This will largely get squeezed by the request as well as stock of the process of the products and
goods. This get involve some of the elements of market that has been get discussed below;
 This is the market get related from the raw materials that all companies get require the
rare resources to get crop the complete products. These are the dissimilar types of rare
constituents that has to be become operated across the world wide. (Banc and
Messeghem, 2020).
 The employment market- This is the marketplace is aimed at the individual that are get
observing for the employment within the many spaces across the nations. as well as UK

have the numeral of service openings that get attracts the various number of opportunities
that get attract the number of opportunities that get attract the number of prospective as
well as the individuals to gain the advantages for the same.
Environment- The business environment having the large number of the influence on the
functioning within the company. Therefore, this is the duty of manager to get perform the
scanning and will take those decisions accordingly.
 Political factor- This will get pose the huge impact on the organisational system of the
company John Lewis in numerous ways, also that may have the positive and negative
impacts. This will get includes the purchasing power of customers and taxes related to the
business and custom duties and many more things. Apart from these the government will
get draft the various laws, regulations, rules and policies that get adopted by the company
to run its business within the successful manner.
Economic factor- this will also get consist of exchange, current economic, deflation and the
circumstances that will get prevailing the recent market place (Huchting, Zhuplev, and Lee)
Cultural barriers;
Within the business, the cross-cultural business as well as communication will get play a
vital role in successfully get carrying out the business with the teams and the stakeholders within
the other areas of the globe. When the communication gets effective within the company,
everyone within the organisation gets benefits to get increase the bandwidth of the institutional
knowledge as well as the competitive advantage there is also an ineffective communication.
Moreover, this can get offend as well as confuse or get send the mis constructed message which
could get lead to be the broken relationship in between the customers, partners, vendors as well
as employees.
Language barriers- This is one of the common and most vital cultural barriers within
the communication of the business course as well as language. Therefore, the English is the
common international language is get used by the John Lewis company. The employee will be
facing more difficulties when the they are communicating in English, that sometime led to
misunderstandings when they are taking the direction as well as understanding the different level
of the urgency as well as communicating issues or their concerns. This will never get assume that
because of their instructions and get receive the head nods. Within the company will get check
after the real understanding by get asking with others to get summarize that what they just heard.

Cultural barriers- every of the culture has been the different set of the value as well as
business ethics to the company John Lewis and also get accepted the behaviour and decorum that
is even within the differential facial expression as well as gestures. This is really important to get
understand this difference to get show the genuine respect for the other cultural moves of the
business John Lewis.
Trade Barriers;
The Trade Barriers that can be get measured of the governments as well as public
authorities that will get introduce to make the imported goods as well as services that is the less
of the competitive than domestically produced goods and services. There are certain Trade
barriers like Tariffs, quotas and subsidies that is the most common barriers of trade, but many of
types of the government that get regulations and can be easily categorised as trade barriers.
Tariffs;
Tariffs are the legitimate barrier of the trade that is under the global trading that get
regime to set up under the world trade organisation. The Tariff is generally a tax paid by John
Lewis on the imported goods. If the business will get competes against the importers to supply
the domestic market. This Tariffs may make the business product more productive (Iurkov and
Benito, 2020).
Subsidies;
The government of UK company will get pursue the policies of get subsidizing some
critical industries, that is whether for the political as well as economical reasons. The subsidy is
the payment that will get made for the producers of some of the products. As well as get impact
of the subsidies within the business that will get depend on whether they are receiving the
payment or will get competing against the business.
Market access requirements;
The country UK will get restricts the imports, that is the way for the company John Lewis
by get imposing the standards of Imports. The standards of import can be getting difficult to
meet and often the changes with their limited once. If the John Lewis business supply chain get
depends within the imported materials. Or if the business has been primarily will sells to the
export market of the business. as well as sometimes this would be getting difficult to get predict
the changes to the trade policy of the business (Kijkasiwat, Wellalage and Locke, 2021).

Ethical and social issues and methods of expansion
When the market in UK countries will get offer the high profit potential than home to the
market, this will make the sense to get expand the business internationally. As they get prepare
for the expansion of the business and the target markets within the business, sometime company
will get find the legal structures and the ethical frameworks that get different sometimes. The
company John Lewis sometimes gets address the legal as well as ethical issues for entering
within these of the markets to make the expansion of the success (Lee, Choi, Ghauri and Park,
2021).
Differences in employment Laws- the wages as well as working environment of the
several locations that will be sometimes difficult to manage by the company John Lewis, even
when company also get fulfil all of the local as well as legal requirements of the company. If the
company will get hire the workers, the face of the issues of what are their pay levels as well as
working conditions that are get acceptable. However, this will be an effective approach to get
develop the standard of the company that will get protect the workers while become fits into the
local economy. These are the standards having the guarantee of the living wage, to protect the
safety of the workers and get establish the reasonable total numbers of hours for work within a
week.
Pollution and environmental concerns- This generally does not happen in the country
like UK because countries have some environmental legislation to make this an illegal to get
pollute the companies and get may discharge some of the harmful substances within the
environment and get avoid the cost-effective anti-pollution measures. This is an ethical approach
to the expansion within such of the markets that helps to get limits the environmental footprints
that is beyond the required for some of the social laws.
The challenges of corruption- The companies are making the payments to get secure the
business that they would not get otherwise to get obtain the guilty of some of actions related
from the legal concerns that get under the UK foreign corrupt practices act. These are the
payments that sometimes will this will seem to be customary, these are the laws used by the
company John Lewis in order to get encourage their local system of the corruption by their some
of the unethical behaviour (Mariotti, Marzano and Piscitello, 2021).
Human right issues- The international business-like John Lewis will get face some of the
dilemma in order to comparing with the standard of their home also there are some of the lacks

of the such right in the countries like UK. The company John Lewis gets try to impose their own
strength as set their human right policies. This is related to the attempt to get establish the global
standard for the human right that is get related from the business activities.
Methods of expansion;
For growing retail company like retail business this is both of the challenging aspects of
the business. and after going through every challenge and get successfully get impending
obtainable with the moneymaking corporate. This is only getting usual pursue and habits to get
enlarge those corporate. In reality various retails business will get find them within those kinds
of situations. There is no proper way to get expand the small business. there are also so many
strategies that get adopted by the company John Lewis to get explore the several different
strategies and implement while expansion of the business in another countries (Melin, 2021).
Add a new store location- when most of the owner of the business-like John Lewis think
about get expanding its business, the first and sometimes the only things that will get come into
the mind that will get opening the new stores. This has been the oldest form of get expanding its
business within the effective way of making sure the products as well as services will get easily
accessible. This is one of the most used offline strategies within the expansion of John Lewis.
While creating the new location of the business that does not means to create the same existing
store that they already have. New location comes up with the new client base. This means the
company has been working for getting the more attention from the customers.
Discover original sales networks- within the contemporary creation of nowadays, they
are get increasing the selling commercial is not getting only the limited to the opening of the
physical location of the business but also, they are get focusing for taking the advantages of
those technology get available. There are some of the good opportunities of the sales channels is
will be opening within the online retail store of John Lewis. Creating the online store that may be
sometime challenging for the business-like John Lewis. The company can make use of social
media platform such as the Facebook Instagram are well known for get provided the required
tools that will be get needed for running its business on social media platform.
Enlarge to additional markets- most of the retail business are mainly get focused on the
individual market segments. This is totally get based on the gender, interest lifestyle etc. while
expanding the company John Lewis this will be the great strategy to get expand their other
market segments that is nearly get related from the current business. however, before the

expansion of the John Lewis retail company within the any of the market, they will get needs to
carry the retail business into any of the new market this analysis is get required and necessary for
making sure the company is producing the right product according to the new market demand.
Work with other company- as the john Lewis is already get handling the partnership
company with the other business that is already get established. This will get allow to leverage of
the opportunities in relation to dealing with the customer base that is already get prepared for the
use of product. There are also some of the benefits of these strategies that get includes the cost
saving as well as there will be an increase within the income as well as most of the marketing
will not get challenging due to partnership of the business that will get required for the
infrastructure of the business.
Take Advantage of digital marketplaces; as the company John Lewis is already a big
brand so, also for getting more expansion, this is one of the more ways for growing their retail
business. Also, there are many of the market place in which the company can easily get displays
its products and ready to become generate the orders. However, the online market places that get
come with the huge client base as these are the platforms will be the first step of the availability
of the products in a wide range and also get easily get searched by the customers. This will be
also getting helpful in getting the products that is get listed on some of the platforms that will be
one of the foremost steps of expanding the business (Minbaeva, and et., al2021).
As from the above discussion the customers are the most important part of the business
within the first place. However, this has no surprise that get improving the customer relation to
the business will be the great way to get expand the John Lewis company and get increase the
number of the honest customers and helps to make the base of customers. This is one of the great
ways of get improving the experience of customers. As the business owner of John Lewis
company, the company get wants to make sure the customers are happy or not and they are
remaining loyal to their brand. However, by having the Loyalty programme within the business
this will be the easiest way of getting their work done and company can achieve its target in most
appropriate way. As well as there is also improving the experience of, the customers by actively
got engaging with them. When the company like John Lewis having an online store. If they are
thinking of how, they can develop their online retail shop. The other ways can get includes
having the regular give ways that will get helpful in engaging with their local communities of the
business by get optimizing the support of the business (Ratten and Jones, 2020).

CONCLUSION
From the above report the conclusion of the topic is as follows-The international business will
denote to the employment of goods services, technology, capital or the knowledge across the
world or limitations as well as the global or transactional ruler. This will also get comprises
within the fractious borders and its transaction scales of properties as well as services in between
two or more than two nations. Apart from this global management get permits the John Lewis to
get recognised the maintainable brand image and good will inside the market place as well as get
simplify to produce the revenue for high sales volume and profits

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